Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Games and Puzzles
5.1.2 Infant and Pre-School Toys
5.1.3 Construction Toys
5.1.4 Dolls and Accessories
5.1.5 Outdoor and Sports Toys
5.1.6 Video Games
5.1.7 Other Product Types
5.2 By Distribution Channel
5.2.1 Online Channel
5.2.2 Offline Channel
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa


6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mattel Inc.
6.4.2 Hasbro Inc.
6.4.3 Lego Group
6.4.4 Takara Tomy Co. Ltd
6.4.5 Bandai Namco Holdings Inc.
6.4.6 Simba-Dickie Group
6.4.7 Spin Master Ltd
6.4.8 Tru Kids Inc.
6.4.9 Nintendo Co., Ltd.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS