Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Drivers
4.1.1 Augmented Use of Anti-microbial Coating in Medical Equipment Manufacturing
4.1.2 Increasing Demand for Germ Resistant Durable Goods
4.2 Restraints
4.2.1 Lack of Technological Awareness in Developing and Under-developed Nations
4.2.2 Volatility in Raw Material Prices
4.3 Industry Value-Chain Analysis
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Raw Material Analysis


5 MARKET SEGMENTATION
5.1 Material
5.1.1 Silver
5.1.2 Copper
5.1.3 Polymeric
5.1.4 Organic
5.1.5 Other Materials (includes Zinc-Oxide, Zirconium, Titanium Dioxide and Zinc Omadine)
5.2 Application
5.2.1 Building and Construction
5.2.2 Food Processing
5.2.3 Heating, Ventilation and Air Conditioning
5.2.4 Home Appliances
5.2.5 Healthcare
5.2.6 Marine
5.2.7 Other Applications
5.3 Geography
5.3.1 Asia-Pacific
5.3.1.1 China
5.3.1.2 India
5.3.1.3 Japan
5.3.1.4 South Korea
5.3.1.5 ASEAN Countries
5.3.1.6 Rest of Asia-Pacific
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Russia
5.3.2.6 Rest of Europe
5.3.3 North America
5.3.3.1 United States
5.3.3.2 Canada
5.3.3.3 Mexico
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 United Arab Emirates
5.3.5.4 Rest of Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share Analysis**
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 AK Steel Corporation
6.4.2 Akzo Nobel N.V.
6.4.3 AST Products, Inc.
6.4.4 BASF SE
6.4.5 Biointeractions Ltd.
6.4.6 Covalon Technologies Ltd.
6.4.7 Dow
6.4.8 Hydromer
6.4.9 Lonza
6.4.10 Mankiewicz Gebr. & Co.
6.4.11 PPG Industries, Inc.
6.4.12 Royal DSM
6.4.13 RPM International Inc.
6.4.14 Sciessent LLC
6.4.15 The Sherwin-Williams Company
6.4.16 Sono-Tek Corporation
6.4.17 Specialty Coating Systems Inc.
6.4.18 Troy Corporation


7 MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Increasing R&D activities
7.2 Development of Multi-functional Coatings