Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products and Services
4.3.5 Degree of Competition


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Vitamin
5.1.2 Protein
5.1.3 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Speciality Store
5.2.3 Online Store
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 US
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 UK
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Australia
5.3.3.4 Japan
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of MEA


6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Most Active Companies
6.4 Company Profiles
6.4.1 The Coca-Cola Co.
6.4.2 PepsiCo
6.4.3 Balance Water Company
6.4.4 Danone Group
6.4.5 Dr. Pepper Snapple Group Inc.
6.4.6 Function Drinks
6.4.7 Trimino Brands Company LLC
6.4.8 Herbal Water


7 MARKET OPPORTUNITIES AND FUTURE TRENDS