Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Functional Food
5.1.1.1 Cereal
5.1.1.2 Bakery and Confectionary
5.1.1.3 Dairy
5.1.1.4 Snack
5.1.1.5 Other Functional Foods
5.1.2 Functional Beverage
5.1.2.1 Energy Drink
5.1.2.2 Sports Drink
5.1.2.3 Fortified Juice
5.1.2.4 Dairy and Dairy Alternative Beverage
5.1.2.5 Other Functional Beverages
5.1.3 Dietary Supplements
5.1.3.1 Vitamins
5.1.3.2 Minerals
5.1.3.3 Botanicals
5.1.3.4 Enzyme
5.1.3.5 Fatty Acids
5.1.3.6 Proteins
5.1.3.7 Other Dietary Supplements
5.2 Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Rest of North America
5.2.2 Europe
5.2.2.1 Germany
5.2.2.2 United Kingdom
5.2.2.3 France
5.2.2.4 Sweden
5.2.2.5 Spain
5.2.2.6 Italy
5.2.2.7 Russia
5.2.2.8 Rest of Europe
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 Japan
5.2.3.3 India
5.2.3.4 Australia
5.2.3.5 Rest of Asia-Pacific
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Rest of South America
5.2.5 Middle East & Africa
5.2.5.1 South Africa
5.2.5.2 United Arab Emirates
5.2.5.3 Rest of Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Key Strategies Adopted
6.2 Most Active Analysis
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo
6.4.2 General Mills Inc.
6.4.3 Nestle
6.4.4 Kellogg Co.
6.4.5 Herbalife International of America Inc.
6.4.6 Nature’s Bounty Inc.
6.4.7 Pfizer
6.4.8 Amway
6.4.9 Red Bull


7 MARKET OPPORTUNITIES AND FUTURE TRENDS