Table of Content

1 Research Methodology

2 Research Objectives

3 Research Process


4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Technology
4.4.2 Market Segmentation by End-users
4.4.3 Market Segmentation by Distribution Channel
4.4.4 Market Segmentation by Geography


5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation


6 Market at a Glance

7 Introduction
7.1 OVERVIEW


8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Growing Consumption of Hybrid Content
8.1.2 Digitization in Emerging Economies
8.1.3 Rising Internet Penetration & Shift Towards OTT Content
8.2 Market Growth Restraints
8.2.1 Challenges of Controlling Consumer Attrition
8.2.2 Emergence of OTT Streaming Dongles & Other Channels
8.2.3 Lower Internet Penetration in Developing Economies
8.2.4 Increasing Labor Costs & Raw Material Price Volatility
8.3 Market Opportunities & Trends
8.3.1 Emerging Requirements of Energy Efficiency
8.3.2 Growing Market Consolidation
8.3.3 Demand Rise in Commercial Segment


9 Global Market Landscape
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry


10 By Technology
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 IPTV
10.3.1 Market Size & Forecast
10.3.2 Market Size & Forecast by Geography
10.3.3 Incremental Growth by Geography
10.4 OTT
10.4.1 Market Size & Forecast
10.4.2 Market Size & Forecast by Geography
10.4.3 Incremental Growth by Geography
10.5 Hybrid
10.5.1 Market Size & Forecast
10.5.2 Market Size & Forecast by Geography
10.5.3 Incremental Growth by Geography

11 By End-Users
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Residential
11.3.1 Market Size & Forecast
11.3.2 Market Size & Forecast by Geography
11.3.3 Incremental Growth by Geography
11.4 Commercial
11.4.1 Market Size & Forecast
11.4.2 Market Size & Forecast by Geography
11.4.3 Incremental Growth by Geography


12 By Distribution Channel
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Retail
12.4 E-commerce

13 By Geography
13.1 Market Snapshot & Growth Engine
13.2 Overview


14 Europe
14.1 Market Size & Forecast
14.2 Segmentation by Technology Type
14.2.1 Market by Technology Type
14.3 Segmentation by End-users
14.3.1 Market by End-users
14.4 Segmentation by Distribution Channel
14.4.1 Market by Distribution Channel
14.5 Key Countries
14.5.1 Nordics: Market Size & Forecast
14.5.2 Germany: Market Size & Forecast
14.5.3 France: Market Size & Forecast


15 APAC
15.1 Market Size & Forecast
15.2 Segmentation by Technology Type
15.2.1 Market by Technology Type
15.3 Segmentation by End-users
15.3.1 Market by End-users
15.4 Segmentation by Distribution Channel
15.4.1 Market by Distribution Channel
15.5 Key Countries
15.5.1 China SAR: Market Size & Forecast
15.5.2 South Korea: Market Size & Forecast
15.5.3 Japan: Market Size & Forecast
15.5.4 India: Market Size & Forecast


16 North America
16.1 Market Size & Forecast
16.2 Segmentation by Technology Type
16.2.1 Market by Technology Type
16.3 Segmentation by End-users
16.3.1 Market by End-users
16.4 Segmentation by Distribution Channel
16.4.1 Market by Distribution Channel
16.5 Key Countries
16.5.1 US: Market Size & Forecast
16.5.2 Canada: Market Size & Forecast


17 Middle-East And Africa
17.1 Market Size & Forecast
17.2 Segmentation by Technology Type
17.2.1 Market by Technology Type
17.3 Segmentation by End-users
17.3.1 Market by End-users
17.4 Segmentation by Distribution Channel
17.4.1 Market by Distribution Channel
17.5 Key Countries
17.5.1 GCC: Market Size & Forecast
17.5.2 South Africa: Market Size & Forecast


18 Latin America
18.1 Market Size & Forecast
18.2 Segmentation by Technology Type
18.2.1 Market by Technology Type
18.3 Segmentation by End-users
18.3.1 Market by End-users
18.4 Segmentation by Distribution Channel
18.4.1 Market by Distribution Channel
18.5 Key Countries
18.5.1 Mexico: Market Size & Forecast
18.5.2 Brazil: Market Size & Forecast


19 Competitive Landscape
19.1 Competition Overview
19.2 Vendor Analysis


20 Key Company Profiles
20.1 CommScope
20.1.1 Business Overview
20.1.2 Major Product Offerings
20.1.3 Key Strengths
20.1.4 Key Strategies
20.1.5 Key Opportunities
20.2 Technicolor
20.2.1 Business Overview
20.2.2 Major Product Offerings
20.2.3 Key Strengths
20.2.4 Key Strategies
20.2.5 Key Opportunities
20.3 Apple
20.3.1 Business Overview
20.3.2 Major Product Offerings
20.3.3 Key Strengths
20.3.4 Key Strategies
20.3.5 Key Opportunities
20.4 Skyworth
20.4.1 Business Overview
20.4.2 Major Product Offerings
20.4.3 Key Strengths
20.4.4 Key Strategies
20.4.5 Key Opportunities


21 Other Prominent Vendors
21.1 ZTE
21.1.1 Business Overview
21.1.2 Product Offerings
21.2 Evolution Digital
21.2.1 Business Overview
21.2.2 Product Offerings
21.3 Huawei
21.3.1 Business Overview
21.3.2 Product Offerings
21.4 AirTies
21.4.1 Business Overview
21.4.2 Product Offerings
21.5 Xiaomi
21.5.1 Business Overview
21.5.2 Product Offerings
21.6 Humax
21.6.1 Business Overview
21.6.2 Product Offerings
21.7 TelergyHD
21.7.1 Business Overview
21.7.2 Product Offerings
21.8 Comcast
21.8.1 Business Overview
21.8.2 Product Offerings
21.9 Arion
21.9.1 Business Overview
21.9.2 Product Offerings
21.10 KAON
21.10.1 Business Overview
21.10.2 Product Offerings
21.11 Bharti Airtel
21.11.1 Business Overview
21.11.2 Product Offerings
21.12 Hathway Cable & Datacom (Reliance Industries)
21.12.1 Business Overview
21.12.2 Product Offerings
21.13 YuppTV (Global Takeoff)
21.13.1 Business Overview
21.13.2 Product Offerings
21.14 MyBox Technologies
21.14.1 Business Overview
21.14.2 Product Offerings

22 Report Summary
22.1 Key Takeaways
22.2 Strategic Recommendations

23 Quantitative Summary
23.1 Global Market Size by Geography (Revenue)
23.2 Europe Market
23.2.1 Market by Technology Type
23.2.2 Market by End-users
23.2.3 Market by Distribution Channel
23.3 APAC Market
23.3.1 Market by Technology Type
23.3.2 Market by End-users
23.3.3 Market by Distribution Channel
23.4 North America Market
23.4.1 Market by Technology Type
23.4.2 Market by End-users
23.4.3 Market by Distribution Channel
23.5 Middle-East & Africa Market
23.5.1 Market by Technology Type
23.5.2 Market by End-users
23.5.3 Market by Distribution Channel
23.6 Latin America Market
23.6.1 Market by Technology Type
23.6.2 Market by End-users
23.6.3 Market by Distribution Channel
23.7 Market by Technology
23.7.1 Global Market by Technology Type
23.7.2 OTT STB Market by Geography
23.7.3 IPTB STB Market by Geography
23.7.4 Hybrid STB Market by Geography
23.8 Market by End-users
23.8.1 Global Market by End-users
23.8.2 Residential STB Market by Geography
23.8.3 Commercial STB Market by Geography

24 Appendix
24.1 Abbreviations

Listt of Exhibits
Exhibit 1 Segmentation of Global Smart STB Market
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Features & Benefits of Smart STBs
Exhibit 4 Smart STBs vs. Smart TVs in Current Media & Entertainment Landscape
Exhibit 5 Cable TV Amidst Market Confluence
Exhibit 6 Impact of Growing Consumption of Hybrid Content
Exhibit 7 Average Time Spent per Day in US on Major Media Channels 2012–2018 (in hours: minutes)
Exhibit 8 Impact of Digitization in Emerging Economies
Exhibit 9 Revenue Boost by Digitization
Exhibit 10 Digitization: Global Spending by Category and Region
Exhibit 11 Significance of Digitization on Value Chain Participants
Exhibit 12 Impact of Rising Internet Penetration & Shift Towards OTT Content
Exhibit 13 Global Internet Penetration Scenario 2018
Exhibit 14 Impact of Challenges of Controlling Consumer Attrition
Exhibit 15 Major Cable TV Statistics of US 2018
Exhibit 16 Impact of Emergence of OTT Streaming Dongles & Other Channels
Exhibit 17 Cord Cutting Scenario in US 2017–2022 (million)
Exhibit 18 Impact of Lower Internet Penetration in Developing Economies
Exhibit 19 Internet Penetration in Select APAC Countries (% against overall population)
Exhibit 20 Impact of Increasing Labor Costs & Raw Material Price Volatility
Exhibit 21 Growth in Labor Costs in Select Chinese Cities
Exhibit 22 Impact of Emerging Requirements of Energy Efficiency
Exhibit 23 Impact of Growing Market Consolidation
Exhibit 24 Impact of Demand Rise in Commercial Segment
Exhibit 25 Growth Rate Overview for Smart STB in Commercial Segment by Geography (%)
Exhibit 26 Hotel Pipelines by Leading Countries in Europe 2020–2021
Exhibit 27 Global Smart STB Market 2018?2024 ($ million)
Exhibit 28 Global Smart STB Market Geographical Overview
Exhibit 29 Five Forces Analysis 2018
Exhibit 30 Incremental Growth by Technology 2018?2024
Exhibit 31 Global Market by Technology Type: Overview (% market share)
Exhibit 32 Comparison of Various TV and Content Viewing Platforms
Exhibit 33 Global Market by Technology Type 2018 & 2024 (revenue share %)
Exhibit 34 Global IPTV STB Market 2018?2024 ($ million)
Exhibit 35 IPTV Universe and Participants
Exhibit 36 IPTV STB: Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 37 Global OTT STB Market 2018?2024 ($ million)
Exhibit 38 Key Factors Underpinning Growth of Smart STBs with OTT
Exhibit 39 OTT STB: Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 40 Global Hybrid STB Market 2018?2024 ($ million)
Exhibit 41 Hybrid STB: Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 42 Incremental Growth by End-users 2018?2024
Exhibit 43 Global Market by End-users: Overview ($ million, % market share)
Exhibit 44 Global Market by End-users 2018 & 2024 (revenue share %)
Exhibit 45 Global Residential Smart STB Market 2018?2024 ($ million)
Exhibit 46 Internet Penetration & Economic Overview Favorable to Market
Exhibit 47 Residential STB: Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 48 Global Commercial Smart STB Market 2018?2024 ($ million)
Exhibit 49 Opportunities and Benefits of IPTV in Educational Sector
Exhibit 50 Commercial Incremental Growth by Geography 2018?2024 ($ million)
Exhibit 51 Incremental Growth by Distribution Channel 2018?2024
Exhibit 52 Analysis of Distribution Channels 2018–2024 (% market share)
Exhibit 53 Global Retail Smart STB Market 2018–2024 ($ million)
Exhibit 54 Global E-commerce Smart STB Market 2018–2024 ($ million)
Exhibit 55 Incremental Growth by Geography 2018–2024
Exhibit 56 Market Share Overview of Geographies 2018 (Revenue)
Exhibit 57 Market in Europe 2018–2024 ($ million)
Exhibit 58 Annual Saving Ratio of Western European Countries 2008?2017
Exhibit 59 Segmental Overview of Smart STB in Europe
Exhibit 60 Europe and Netflix User Penetration (% of viewers of digital video, global)
Exhibit 61 Incremental Growth in Europe 2018–2024
Exhibit 62 Market in Nordics 2018–2024 ($ million)
Exhibit 63 IPTV and OTT Subscriptions Overview Key Nordic Markets
Exhibit 64 Market in Germany 2018–2024 ($ million)
Exhibit 65 Market in France 2018–2024 ($ million)
Exhibit 66 Market in APAC 2018–2024 ($ million)
Exhibit 67 Economic Overview of Southeast Asian Households 2010 & 2025
Exhibit 68 Segmental Overview of Smart STB in APAC
Exhibit 69 Incremental Growth in APAC 2018–2024
Exhibit 70 Market in China 2018–2024 ($ million)
Exhibit 71 Urban Households in China: Income Breakup 2010?2020
Exhibit 72 Market in South Korea 2018–2024 ($ million)
Exhibit 73 Market in Japan 2018–2024 ($ million)
Exhibit 74 Market in India 2018–2024 ($ million)
Exhibit 75 Internet Penetration Overview in India
Exhibit 76 Market in North America 2018–2024 ($ million)
Exhibit 77 Segmental Overview of Smart STB in North America
Exhibit 78 Population Ageing Statistics in US (% total population)
Exhibit 79 Incremental Growth in North America 2018–2024
Exhibit 80 Market in US 2018–2024 ($ million)
Exhibit 81 Content Consumption in US: Time Spent per Day per Adult (minutes per day)
Exhibit 82 Market in Canada 2018–2024 ($ million)
Exhibit 83 Market in MEA 2018–2024 ($ million)
Exhibit 84 Artificial Intelligence in MEA: Contribution to Industries by 2030
Exhibit 85 Segmental Overview of Smart STB in MEA
Exhibit 86 Major Trends in TV and Content Landscape in MEA
Exhibit 87 Incremental Growth in MEA 2018–2024
Exhibit 88 Market in GCC 2018–2024 ($ million)
Exhibit 89 GCC TV and Media Market Ecosystem
Exhibit 90 Market in South Africa 2018–2024 ($ million)
Exhibit 91 Market in Latin America 2018–2024 ($ million)
Exhibit 92 Segmental Overview of Smart STB in Latin America
Exhibit 93 Latin America Pay TV and OTT Landscape
Exhibit 94 Incremental Growth in Latin America 2018–2024
Exhibit 95 Market in Mexico 2018–2024 ($ million)
Exhibit 96 Market in Brazil 2018–2024 ($ million)

List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013?2018
Table 3 Global Cord Cutting Overview in Select Countries (estimated to ?000)
Table 4 Average Internet Speed in Select APAC Countries
Table 5 Average Minimum Wages in Select APAC Countries
Table 6 Global Market by Technology Type 2018 & 2024 ($ million)
Table 7 Global IPTV STB Market by Geography 2018?2024 ($ million)
Table 8 Global OTT STB Market by Geography 2018?2024 ($ million)
Table 9 Global Hybrid STB Market by Geography 2018?2024 ($ million)
Table 10 Global Market by End-users 2018 & 2024 ($ million)
Table 11 Global Residential Smart STB Market by Geography 2018?2024 ($ million)
Table 12 Global Commercial Smart STB Market by Geography 2018?2024 ($ million)
Table 13 Europe Market by Technology Type 2018–2024 ($ million)
Table 14 Europe Market by End-users 2018–2024 ($ million)
Table 15 Europe Market by Distribution Channel 2018–2024 ($ million)
Table 16 APAC Market by Technology Type 2018–2024 ($ million)
Table 17 APAC Market by End-users 2018–2024 ($ million)
Table 18 APAC Market by Distribution Channel 2018–2024 ($ million)
Table 19 North America Market by Technology Type 2018–2024 ($ million)
Table 20 North America Market by End-users 2018–2024 ($ million)
Table 21 North America Market by Distribution Channel 2018–2024 ($ million)
Table 22 MEA Market by Technology Type 2018–2024 ($ million)
Table 23 MEA Market by End-users 2018–2024 ($ million)
Table 24 MEA Market by Distribution Channel 2018–2024 ($ million)
Table 25 Latin America Market by Technology Type 2018–2024 ($ million)
Table 26 Latin America Market by End-users 2018–2024 ($ million)
Table 27 Latin America Market by Distribution Channel 2018–2024 ($ million)
Table 28 Key Vendor Positioning in the Market 2018
Table 29 CommScope: Product Offerings
Table 30 Technicolor: Product Offerings
Table 31 Apple: Product Offerings
Table 32 Skyworth: Product Offerings
Table 33 ZTE: Key Product Offerings
Table 34 Evolution Digital: Key Product Offerings
Table 35 Huawei: Key Product Offerings
Table 36 AirTies: Key Product Offerings
Table 37 Xiaomi: Key Product Offerings
Table 38 Humax: Key Product Offerings
Table 39 TelergyHD: Key Product Offerings
Table 40 Comcast: Key Product Offerings
Table 41 Arion: Key Product Offerings
Table 42 Kaon: Key Product Offerings
Table 43 Bharti Airtel: Key Product Offerings
Table 44 Hathway Cable & Datacom: Key Product Offerings
Table 45 YuppTV (Global Takeoff): Key Product Offerings
Table 46 MyBox: Key Product Offerings
Table 47 Global Smart STB Market by Geographies 2018–2024 ($ million)
Table 48 Europe Market by Technology Type 2018–2024 ($ million)
Table 49 Europe Market by End-users 2018–2024 ($ million)
Table 50 Europe Market by Distribution Channel 2018–2024 ($ million)
Table 51 APAC Market by Technology Type 2018–2024 ($ million)
Table 52 APAC Market by End-users 2018–2024 ($ million)
Table 53 APAC Market by Distribution Channel 2018–2024 ($ million)
Table 54 North America Market by Technology Type 2018–2024 ($ million)
Table 55 North America Market by End-users 2018–2024 ($ million)
Table 56 North America Market by Distribution Channel 2018–2024 ($ million)
Table 57 MEA Market by Technology Type 2018–2024 ($ million)
Table 58 MEA Market by End-users 2018–2024 ($ million)
Table 59 MEA Market by Distribution Channel 2018–2024 ($ million)
Table 60 Latin America Market by Technology Type 2018–2024 ($ million)
Table 61 Latin America Market by End-users 2018–2024 ($ million)
Table 62 Latin America Market by Distribution Channel 2018–2024 ($ million)
Table 63 Global Market by Technology Type 2018–2024 ($ million)
Table 64 Global OTT Smart STB Market by Geography 2018?2024 ($ million)
Table 65 Global IPTV Smart STB Market by Geography 2018?2024 ($ million)
Table 66 Global Hybrid Smart STB Market by Geography 2018?2024 ($ million)
Table 67 Global Market by End-users 2018–2024 ($ million)
Table 68 Global Residential Smart STB Market by Geography 2018?2024 ($ million)
Table 69 Global Commercial Smart STB Market by Geography 2018?2024 ($ million)