Fine Wines/champagne and Spirits in Hong Kong, China
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Category Holds Up Relatively Well Against Civil Unrest, Fine Wines Considered An Investment
Players Need To Address Consumer Perceptions of Luxury Spirits
Increasingly Knowledgeable Consumer Base Underpins Growing Demand for Fine Champagne
Competitive Landscape
Mo?t Hennessy Diageo Hong Kong Ltd Gains Share Through New Launches and Promotional Activities
Johnnie Walker Pop-up Event Promotes New Flavours, Stimulates Social Media Interest
Pernod Ricard Hong Kong Ltd’s Chivas Regal Sees New Introduction Offering Added Value, Engages in Collaborative Activities
Category Data
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Executive Summary
Multiple Factors Lead To Negative Growth in Most Categories in 2019, Men and Millennials Increasingly Important Consumer Segments
Mainland China Represents Increasing Threat To Shopping in Hong Kong
German Carmakers Accelerate While Tesla Loses Drive As Tax Benefits Enjoyed by Electric Vehicles Come To An End
Civil Unrest and High Rents Contribute To Growth of Online Shopping, Increased Demand for Second-hand Luxury Items in Evidence
Consumers Likely To Demonstrate Pent-up Demand When Civil Unrest Abates
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources