Table of Content




1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13

2 Market Overview and Dynamics 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter’s Fiver Forces Analysis 25

3 Segmentation of North America Market by Offering 29
3.1 Market Overview by Offering 29
3.2 Hardware 31
3.3 Software 32

4 Segmentation of North America Market by Device Type 33
4.1 Market Overview by Device Type 33
4.2 Wireless Head Mounted Display 35
4.3 Wired Head Mounted Display 36

5 Segmentation of North America Market by End-user 37
5.1 Market Overview by End-user 37
5.2 Industrial Sector 39
5.3 Education 40
5.4 Entertainment & Gaming 41
5.5 Healthcare 42
5.6 Architecture 43
5.7 Aerospace & Defense 44
5.8 Other End-users 45

6 North America Market 2016-2026 by Country 46
6.1 Overview of North America Market 46
6.2 U.S. Market 49
6.3 Canadian Market 53

7 Competitive Landscape 55
7.1 Overview of Key Vendors 55
7.2 New Product Launch, Partnership, Investment, and M&A 59
7.3 Company Profiles 61
Acer Inc. 61
Amber Garage (Holokit) 63
Apple Inc 64
AsusTek Computer Inc. 65
Atheer 66
Canon, Inc. 67
DAQRI 68
Dell Technologies Inc. 69
Eon Reality, Inc. 70
Facebook 71
Google Inc. 72
Hewlett Packard Enterprise Company 73
HTC Corporation 74
Infinity Augmented Reality, Inc. 75
Intel Corporation 76
Magic Leap, Inc. 77
Meta Company 78
Microsoft Corporation 79
Occipital Inc. 80
Oculus VR, LLC 81
Osterhout Design Group 82
Recon Instruments 83
Samsung Electronics Company Limited 84
Seiko Epson Corporation 85

8 Investing in North America Market: Risk Assessment and Management 86
8.1 Risk Evaluation of North America Market 86
8.2 Critical Success Factors (CSFs) 89
Related Reports and Products 92



List of Figures



Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 13
Figure 4. North America Mixed Reality Market, 2016-2026, $ mn 15
Figure 5. Primary Drivers and Impact Factors of North America Mixed Reality Market 16
Figure 6. Primary Restraints and Impact Factors of North America Mixed Reality Market 19
Figure 7. Porter’s Fiver Forces Analysis of North America Mixed Reality Market 25
Figure 8. Breakdown of North America Mixed Reality Market by Offering, 2019-2026, % of Revenue 29
Figure 9. Contribution to North America 2020-2026 Cumulative Revenue by Offering, Value ($ mn) and Share (%) 30
Figure 10. North America Mixed Reality Market: Hardware, 2016-2026, $ mn 31
Figure 11. North America Mixed Reality Market: Software, 2016-2026, $ mn 32
Figure 12. Breakdown of North America Mixed Reality Market by Device Type, 2019-2026, % of Revenue 33
Figure 13. Contribution to North America 2020-2026 Cumulative Revenue by Device Type, Value ($ mn) and Share (%) 34
Figure 14. North America Mixed Reality Market: Wireless Head Mounted Display, 2016-2026, $ mn 35
Figure 15. North America Mixed Reality Market: Wired Head Mounted Display, 2016-2026, $ mn 36
Figure 16. Breakdown of North America Mixed Reality Market by End-user, 2019-2026, % of Revenue 37
Figure 17. Contribution to North America 2020-2026 Cumulative Revenue by End-user, Value ($ mn) and Share (%) 38
Figure 18. North America Mixed Reality Market: Industrial Sector, 2016-2026, $ mn 39
Figure 19. North America Mixed Reality Market: Education, 2016-2026, $ mn 40
Figure 20. North America Mixed Reality Market: Entertainment & Gaming, 2016-2026, $ mn 41
Figure 21. North America Mixed Reality Market: Healthcare, 2016-2026, $ mn 42
Figure 22. North America Mixed Reality Market: Architecture, 2016-2026, $ mn 43
Figure 23. North America Mixed Reality Market: Aerospace & Defense, 2016-2026, $ mn 44
Figure 24. North America Mixed Reality Market: Other End-users, 2016-2026, $ mn 45
Figure 25. Breakdown of North America Mixed Reality Market by Country, 2019 and 2026, % of Revenue 47
Figure 26. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 48
Figure 27. U.S. Mixed Reality Market, 2016-2026, $ mn 50
Figure 28. Canada Mixed Reality Market, 2016-2026, $ mn 53
Figure 29. Growth Stage of North America Mixed Reality Industry over the Forecast Period 55
Figure 30. SWOT Analysis of Acer Inc. 62


List of Tables



Table 1. Snapshot of North America Mixed Reality Market, 2019-2026 14
Table 2. Main Product Trends and Market Opportunities in North America Mixed Reality Market 22
Table 3. North America Mixed Reality Market by Offering, 2016-2026, $ mn 29
Table 4. North America Mixed Reality Market: Hardware by Component, 2016-2026, $ mn 31
Table 5. North America Mixed Reality Market by Device Type, 2016-2026, $ mn 33
Table 6. North America Mixed Reality Market by End-user, 2016-2026, $ mn 37
Table 7. North America Mixed Reality Market by Country, 2016-2026, $ mn 47
Table 8. U.S. Mixed Reality Market by Offering, 2016-2026, $ mn 51
Table 9. U.S. Mixed Reality Market by Device Type, 2016-2026, $ mn 51
Table 10. U.S. Mixed Reality Market by End-user, 2016-2026, $ mn 51
Table 11. Canada Mixed Reality Market by Offering, 2016-2026, $ mn 54
Table 12. Canada Mixed Reality Market by Device Type, 2016-2026, $ mn 54
Table 13. Canada Mixed Reality Market by End-user, 2016-2026, $ mn 54
Table 14. North America Mixed Reality Market by Key Vendor, 2019, $ mn 57
Table 15. Key Financials of Acer Inc., 2016-2018, $ mn 62
Table 16. Risk Evaluation for Investing in North America Market, 2019-2026 87
Table 17. Critical Success Factors and Key Takeaways 90