Table of Content

1. Preface

1.1. Market Scope

1.2. Market Segmentation

1.3. Key Research Objectives


2. Assumptions and Research Methodology

2.1. Market Taxonomy - Segment Definitions

2.2. Research Methodology

2.2.1. List of Primary and Secondary Sources

2.3. Key Assumptions for Data Modelling


3. Executive Summary: Global Mobile Campaign Management Platform Market


4. Market Overview

4.1. Introduction

4.2. Global Market – Macro Economic Factors Overview

4.2.1. World GDP Indicator – For Top Economies

4.2.2. Global ICT Industry US$ Mn), 2013, 2019, 2027

4.2.3. Analysis of Digital Marketing/Advertising Spending, 2018

4.3. Market Factor Analysis

4.3.1. Porter’s Five Forces Analysis

4.3.2. PESTEL Analysis

4.3.3. Market Dynamics (Growth Influencers)

4.3.3.1. Drivers

4.3.3.2. Restraints

4.3.3.3. Opportunities

4.3.3.4. Impact Analysis of Drivers & Restraints

4.4. Trend Analysis

4.4.1. Market Trend Analysis

4.4.2. Price Trend Analysis

4.5. Global Mobile Campaign Management Platform Market Analysis and Forecast, 2013- 2027

4.5.1. Market Revenue Analysis (US$ Mn)

4.5.1.1. Historic Growth Trends, 2013-2018

4.5.1.2. Forecast Trends, 2019-2027

4.6. Market Opportunity Assessment – By Region (Global/ North America/ Europe/ Asia Pacific/Middle East & Africa/South America)

4.6.1. By Enterprise Size

4.6.2. By Device

4.6.3. By Industry

4.6.4. By Region

4.7. Competitive Scenario and Trends

4.7.1. Mobile Campaign Management Platform Market Concentration Rate

4.7.1.1. List of Emerging, Prominent and Leading Players

4.7.2. Mergers & Acquisitions, Expansions

4.8. Market Outlook


5. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Enterprise Size

5.1. Overview and Definitions

5.2. Key Segment Analysis

5.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size , 2017 – 2027

5.3.1. Small & Medium Enterprise

5.3.2. Large Enterprise


6. Global Mobile Campaign Management Platform Market Analysis and Forecast, by Device

6.1. Overview and Definitions

6.2. Key Segment Analysis

6.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

6.3.1. iOS

6.3.2. Android

6.3.3. Windows


7. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Industry

7.1. Overview

7.2. Key Segment Analysis

7.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

7.3.1. Retail

7.3.2. FMCG Manufacturing

7.3.3. Financial Services

7.3.4. Hospitality

7.3.5. Events & Entertainment

7.3.6. Automotive

7.3.7. IT & Telecom

7.3.8. Energy

7.3.9. Logistics

7.3.10. Travel & Tourism

7.3.11. Other(Health & Fitness, Realtors)


8. Global Mobile Campaign Management Platform Market Analysis and Forecast, By Region

8.1. Key Findings

8.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by region, 2017 - 2027

8.2.1. North America

8.2.2. Europe

8.2.3. Asia Pacific

8.2.4. Middle East & Africa

8.2.5. South America


9. North America Mobile Campaign Management Platform Market Analysis and Forecast

9.1. Key Findings

9.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

9.2.1. Small & Medium Enterprise

9.2.2. Large Enterprise

9.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

9.3.1. iOS

9.3.2. Andriod

9.3.3. Windows

9.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

9.4.1. Retail

9.4.2. FMCG Manufacturing

9.4.3. Financial Services

9.4.4. Hospitality

9.4.5. Events & Entertainment

9.4.6. Automotive

9.4.7. IT & Telecom

9.4.8. Energy

9.4.9. Logistics

9.4.10. Travel & Tourism

9.4.11. Other(Health & Fitness, Realtors)

9.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

9.5.1. The U.S.

9.5.2. Canada

9.5.3. Rest of North America


10. Europe Mobile Campaign Management Platform Market Analysis and Forecast

10.1. Key Findings

10.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

10.2.1. Small & Medium Enterprise

10.2.2. Large Enterprise

10.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

10.3.1. iOS

10.3.2. Andriod

10.3.3. Windows

10.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

10.4.1. Retail

10.4.2. FMCG Manufacturing

10.4.3. Financial Services

10.4.4. Hospitality

10.4.5. Events & Entertainment

10.4.6. Automotive

10.4.7. IT & Telecom

10.4.8. Energy

10.4.9. Logistics

10.4.10. Travel & Tourism

10.4.11. Other(Health & Fitness, Realtors)

10.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

10.5.1. Germany

10.5.2. The U.K.

10.5.3. France

10.5.4. Rest of Europe

11. Asia Pacific Mobile Campaign Management Platform Market Analysis and Forecast

11.1. Key Findings

11.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

11.2.1. Small & Medium Enterprise

11.2.2. Large Enterprise

11.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device , 2017 – 2027

11.3.1. iOS

11.3.2. Android

11.3.3. Windows

11.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

11.4.1. Retail

11.4.2. FMCG Manufacturing

11.4.3. Financial Services

11.4.4. Hospitality

11.4.5. Events & Entertainment

11.4.6. Automotive

11.4.7. IT & Telecom

11.4.8. Energy

11.4.9. Logistics

11.4.10. Travel & Tourism

11.4.11. Other(Health & Fitness, Realtors)

11.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

11.5.1. China

11.5.2. Japan

11.5.3. India

11.5.4. Australia

11.5.5. Rest of Asia Pacific

12. Middle East & Africa (MEA) Mobile Campaign Management Platform Market Analysis and Forecast

12.1. Key Findings

12.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

12.2.1. Small & Medium Enterprise

12.2.2. Large Enterprise

12.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

12.3.1. iOS

12.3.2. Android

12.3.3. Windows

12.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 – 2027

12.4.1. Retail

12.4.2. FMCG Manufacturing

12.4.3. Financial Services

12.4.4. Hospitality

12.4.5. Events & Entertainment

12.4.6. Automotive

12.4.7. IT & Telecom

12.4.8. Energy

12.4.9. Logistics

12.4.10. Travel & Tourism

12.4.11. Other(Health & Fitness, Realtors)

12.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 – 2027

12.5.1. Saudi Arabia

12.5.2. UAE

12.5.3. South Africa

12.5.4. Rest of MEA

13. South America Mobile Campaign Management Platform Market Analysis and Forecast

13.1. Key Findings

13.2. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Enterprise Size, 2017 - 2027

13.2.1. Small & Medium Enterprise

13.2.2. Large Enterprise

13.3. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Device, 2017 – 2027

13.3.1. iOS

13.3.2. Andriod

13.3.3. Windows

13.4. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Industry, 2017 - 2027

13.4.1. Retail

13.4.2. FMCG Manufacturing

13.4.3. Financial Services

13.4.4. Hospitality

13.4.5. Events & Entertainment

13.4.6. Automotive

13.4.7. IT & Telecom

13.4.8. Energy

13.4.9. Logistics

13.4.10. Travel & Tourism

13.4.11. Other(Health & Fitness, Realtors)

13.5. Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, by Country & Sub-region, 2017 - 2027

13.5.1. Brazil

13.5.2. Rest of South America


14. Competition Landscape

14.1. Market Player – Competition Matrix

14.2. Market Revenue Share Analysis (%), by Company (2018)


15. Company Profiles (Details – Business Overview, Financials, Recent Developments, and Business Strategy)

15.1. Braze, Inc.

15.1.1. Business Overview

15.1.2. Financials

15.1.3. Recent Developments

15.1.4. Business Strategy

15.2. Brus Media

15.2.1. Business Overview

15.2.2. Financials

15.2.3. Recent Developments

15.2.4. Business Strategy

15.3. Comarch SA

15.3.1. Business Overview

15.3.2. Financials

15.3.3. Recent Developments

15.3.4. Business Strategy

15.4. FollowAnalytics, Inc.

15.4.1. Business Overview

15.4.2. Financials

15.4.3. Recent Developments

15.4.4. Business Strategy

15.5. IBM Corporation

15.5.1. Business Overview

15.5.2. Financials

15.5.3. Recent Developments

15.5.4. Business Strategy

15.6. IMImobile Europe Ltd.

15.6.1. Business Overview

15.6.2. Financials

15.6.3. Recent Developments

15.6.4. Business Strategy

15.7. Impact Systems LTD

15.7.1. Business Overview

15.7.2. Financials

15.7.3. Recent Developments

15.7.4. Business Strategy

15.8. Insense Pvt. Ltd.

15.8.1. Business Overview

15.8.2. Financials

15.8.3. Recent Developments

15.8.4. Business Strategy

15.9. Leanplum Inc.

15.9.1. Business Overview

15.9.2. Financials

15.9.3. Recent Developments

15.9.4. Business Strategy

15.10. Localytics

15.10.1. Business Overview

15.10.2. Financials

15.10.3. Recent Developments

15.10.4. Business Strategy

15.11. Logicserve Digital Pvt. Ltd.

15.11.1. Business Overview

15.11.2. Financials

15.11.3. Recent Developments

15.11.4. Business Strategy

15.12. Opencode Systems

15.12.1. Business Overview

15.12.2. Financials

15.12.3. Recent Developments

15.12.4. Business Strategy

15.13. Oracle Corporation

15.13.1. Business Overview

15.13.2. Financials

15.13.3. Recent Developments

15.13.4. Business Strategy

15.14. Pyze

15.14.1. Business Overview

15.14.2. Financials

15.14.3. Recent Developments

15.14.4. Business Strategy

15.15. Salesforce.com, Inc.

15.15.1. Business Overview

15.15.2. Financials

15.15.3. Recent Developments

15.15.4. Business Strategy

15.16. SessionM, Inc.

15.16.1. Business Overview

15.16.2. Financials

15.16.3. Recent Developments

15.16.4. Business Strategy

15.17. Swrve Inc.

15.17.1. Business Overview

15.17.2. Financials

15.17.3. Recent Developments

15.17.4. Business Strategy

15.18. Vibes Media LLC Vibes

15.18.1. Business Overview

15.18.2. Financials

15.18.3. Recent Developments

15.18.4. Business Strategy

15.19. Zoho Corporation Ltd.

15.19.1. Business Overview

15.19.2. Financials

15.19.3. Recent Developments

15.19.4. Business Strategy


16. Key Takeaways



List of Figures


List of Figures



Figure 1: Global Mobile Campaign Management Platform Market Size (US$ Mn) Forecast, 2017 – 2027

Figure 2: Global Mobile Campaign Management Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2019E

Figure 3: Global Mobile Campaign Management Platform Market Value (US$ Mn) Opportunity Assessment, by Region, 2027F

Figure 4: GDP (US$ Bn), Top Countries (2014 – 2019)

Figure 5: Top Economies GDP Landscape, 2018

Figure 6: Global ICT Spending (US$ Bn) 2017 - 2027

Figure 7: Global ICT Spending (%), by Region, 2019E

Figure 8: Global ICT Spending (US$ Bn), Regional Contribution, 2019E

Figure 9: Global ICT Spending (US$ Bn), Spending Type Contribution, 2019E

Figure 10: Global ICT Spending (%), by Type, 2019E

Figure 11: Global Mobile Campaign Management Platform Market Revenue (US$ Mn) and Y-o-Y Growth (Value %) Forecast, 2017 - 2027

Figure 12: Global Mobile Campaign Management Platform Market Revenue Opportunity (US$ Mn) Forecast, 2017 - 2027

Figure 13: Global Mobile Campaign Management Platform Market Revenue (US$ Mn) and Y-o-Y Growth (Value %) Historic Trends, 2013 - 2018

Figure 14: Global Mobile Campaign Management Platform Market Revenue Opportunity (US$ Mn) Historic Trends
Figure 15: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Enterprise Size

Figure 16: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Device

Figure 17: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Industry

Figure 18: Global Mobile Campaign Management Platform Market Opportunity Assessment, by Region

Figure 19: Five Firm Concentration Ratio Analysis (2018)

Figure 20: Global Mobile Campaign Management Platform Market, Enterprise Size CAGR (%) (2019 – 2027)

Figure 21: Global Mobile Campaign Management Platform Market, Device CAGR (%) (2019 – 2027)

Figure 22: Global Mobile Campaign Management Platform Market, Industry CAGR (%) (2019 – 2027)

Figure 23: Global Mobile Campaign Management Platform Market, by Region CAGR (%) (2019 – 2027)

Figure 24: Global Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

Figure 25: Global Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

Figure 26: Global Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 27: Global Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 28: Global Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 29: Global Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 30: Global Mobile Campaign Management Platform Market Share Analysis, by Region (2019)

Figure 31: Global Mobile Campaign Management Platform Market Share Analysis, by Region (2027)

Figure 32: North America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

Figure 33: North America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

Figure 34: North America Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 35: North America Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 36: North America Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 37: North America Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 38: North America Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

Figure 39: North America Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

Figure 40: Europe Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

Figure 41: Europe Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

Figure 42: Europe Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 43: Europe Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 44: Europe Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 45: Europe Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 46: Europe Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

Figure 47: Europe Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

Figure 48: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

Figure 49: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

Figure 50: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 51: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 52: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 53: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 54: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

Figure 55: Asia Pacific Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

Figure 56: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size - 2019

Figure 57: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size - 2027

Figure 58: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 59: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 60: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 61: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 62: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

Figure 63: Middle East & Africa Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

Figure 64: South America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2019)

Figure 65: South America Mobile Campaign Management Platform Market Share Analysis, by Enterprise Size (2027)

Figure 66: South America Mobile Campaign Management Platform Market Share Analysis, by Device (2019)

Figure 67: South America Mobile Campaign Management Platform Market Share Analysis, by Device (2027)

Figure 68: South America Mobile Campaign Management Platform Market Share Analysis, by Industry (2019)

Figure 69: South America Mobile Campaign Management Platform Market Share Analysis, by Industry (2027)

Figure 70: South America Mobile Campaign Management Platform Market Share Analysis, by Country (2019)

Figure 71: South America Mobile Campaign Management Platform Market Share Analysis, by Country (2027)

Figure 72: Oracle Corporation Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

Figure 73: IBM Corporation Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

Figure 74: Salesforce.com, Inc. Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018

Figure 75: Comarch SA Revenue (US$ Mn) & Y-o-Y Growth (%), 2016–2018


List of Tables



Table 1: Mergers & Acquisitions, Expansions

Table 2: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 3: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 4: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 5: Global Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Region, 2017–2027

Table 6: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 7: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 8: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 9: North America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

Table 10: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 11: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 12: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 13: Europe Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

Table 14: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 15: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 16: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 17: Asia Pacific Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

Table 18: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 19: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 20: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 21: Middle East & Africa Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027

Table 22: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Enterprise Size, 2017–2027

Table 23: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Device, 2017–2027

Table 24: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Industry , 2017–2027

Table 25: South America Mobile Campaign Management Platform Market Revenue Forecast (US$ Mn), by Country, 2017–2027