Table of Content

Personal Care Appliances in Germany
Euromonitor International
December 2021

List Of Contents And Tables

PERSONAL CARE APPLIANCES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to out-of-home occasions boosts sales of beauty-related appliances
E-commerce gains further penetration to reach all consumer groups
Polarisation of oral care appliances hits mid-priced players
PROSPECTS AND OPPORTUNITIES
Consumer behaviour permanently changed by pandemic
High-end appliances offer greatest potential
Sustainability increasing in importance for both consumers and brands
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 2 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 5 Sales of Body Shavers by Format: % Volume 2016-2021
Table 6 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 7 NBO Company Shares of Personal Care Appliances 2017-2021
Table 8 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 15 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 19 Sales of Consumer Appliances by Category: Value 2016-2021
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 26 Sales of Small Appliances by Category: Volume 2016-2021
Table 27 Sales of Small Appliances by Category: Value 2016-2021
Table 28 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 29 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 31 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 32 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 33 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 34 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 35 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 44 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 45 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources