Table of Content

Energy Drinks in Croatia
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sugar Tax and General Lobbying Against Energy Drinks Expected To Result in Slower Growth Over the Forecast Period
Study Strongly Indicates That Use of Energy Drinks As Mixers, Especially Among Adolescents, Is Driving the High Growth
Possible Ban on Sales of Energy Drinks To Adolescents Represents Another Potential Threat
Competitive Landscape
Red Bull Maintains Its Long-time Lead Despite Increasing Competition
Hell Energy and Monster Energy Successfully Competing With Red Bull on Price
Jamnica Aggressively Launches Its Own Sensation Energy Drink, But Quickly Reduces Its Selling Price To Competing With Similar Existing Brands
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Executive Summary
Despite Little Activity Or Innovation, All Soft Drinks Enjoy Value Growth in 2019
Soft Drinks Industry Set To Be Unsettled by Pending, So-called "sugar Tax"
Strongly Competitive Coca-Cola and Jamnica Maintain Their Leading Value Shares, With the Latter Player Performing Well Despite Concerns About Agrokor’s Collapse
Players Focus More on Promoting Existing Products Than on Product Innovation, But There Is An Opportunity To Attract Younger Consumers Eager for New Experiences
Despite Lack of Innovation, Threat of A "sugar Tax" and General Lack of Activity Soft Drinks Players Can Look To Improved Sales, Driven by Ongoing Price Promotions
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 26 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 27 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 28 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 35 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 37 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 38 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources