Table of Content

Drinking Milk Products in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty and lockdown due to the pandemic results in decreased demand for drinking milk in 2020
Sales of goat milk and milk alternatives decrease in 2020 but is set to recover over the forecast period
Imlek remains the leading company in drinking milk product, producers use innovation to attract consumers and private label is slowly recovering thanks to Lidl in 2020
RECOVERY AND OPPORTUNITIES
Drinking milk products likely to grow over the forecast period as consumers prioritise affordable products
Serbians likely to increasingly reach for healthier versions of milk over the forecast period
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025