Table of Content

Butter and Spreads in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Minimal volume growth due to decreased disposable income in 2020
Butter remains the leading category, though margarine and spreads will challenge in forecast period, while demand for cooking fats slow due to ageing consumer base in 2020
Dijamant still provides most people’s “good morning” spread and Vital silently celebrates its 165th birthday in 2020
RECOVERY AND OPPORTUNITIES
Butter and spreads continues to grow over the forecast period but consumers remain price sensitive
Modern grocery retailers set to increase value share over the forecast period due to modernisation trend
Private label’s share remains small as attractive prices are not enough to interest consumers over the forecast period
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025