Table of Content



1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of North America Market by Technology 31
3.1 Market Overview by Technology 31
3.2 North America Healthcare Augmented Reality (AR) Market 2015-2026 34
3.2.1 Marker-based Augmented Reality 36
3.2.2 Markerless Augmented Reality 37
3.3 North America Healthcare Virtual Reality (VR) Market 2015-2026 38
3.3.1 Nonimmersive Technology 40
3.2.2 Semi-Immersive and Fully Immersive Technology 41

4 Segmentation of North America Market by Offering 42
4.1 Market Overview by Offering 42
4.2 North America Hardware Market of Healthcare AR and VR 2015-2026 45
4.3 North America Software Market of Healthcare AR and VR 2015-2026 48
4.4 North America Service Market of Healthcare AR and VR 2015-2026 50

5 Segmentation of North America Market by Device Type 52
5.1 Market Overview by Device Type 52
5.2 North America AR Devices Market 2015-2026 55
5.2.1 Head-Mounted Display (HMD) 57
5.2.2 Handheld Device 58
5.3 North America VR Devices Market 2015-2026 59
5.3.1 Head-Mounted Display (HMD) 61
5.3.2 Gesture-Tracking Device 62
5.3.3 Projector & Display Wall 63

6 Segmentation of North America Market by Application 64
6.1 Market Overview by Application 64
6.2 North America Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 67
6.3 North America Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 68
6.4 North America Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 69
6.5 North America Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 70
6.6 North America Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 71
6.7 North America Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 72
6.8 North America Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 73
6.9 North America Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74

7 Segmentation of North America Market by End-user 75
7.1 Market Overview by End-user 75
7.2 North America Healthcare AR and VR Market in Academic Institutes 2015-2026 78
7.3 North America Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 79
7.4 North America Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 80
7.5 North America Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 81
7.6 North America Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 82
7.7 North America Healthcare AR and VR Market in Other End Users 2015-2026 83

8 North America Market 2015-2026 by Country 84
8.1 Overview of North America Market 84
8.2 U.S. Market 87
8.3 Canadian Market 90

9 Competitive Landscape 92
9.1 Overview of Key Vendors 92
9.2 Company Profiles 95

10 Investing in North America Market: Risk Assessment and Management 117
10.1 Risk Evaluation of North America Market 117
10.2 Critical Success Factors (CSFs) 120
RELATED REPORTS AND PRODUCTS 123



List of Figures


Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 14
Figure 4. North America Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 16
Figure 5. Primary Drivers and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market 17
Figure 6. Primary Restraints and Impact Factors of North America Healthcare Augmented Reality and Virtual Reality Market 20
Figure 7. Porter’s Fiver Forces Analysis of North America Healthcare Augmented Reality and Virtual Reality Market 26
Figure 8. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 32
Figure 9. Contribution to North America 2019-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 33
Figure 10. North America Healthcare Augmented Reality (AR) Market, 2015-2026, $ mn 34
Figure 11. North America Healthcare Virtual Reality (VR) Market, 2015-2026, $ mn 38
Figure 12. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2018-2026, % of Revenue 43
Figure 13. Contribution to North America 2019-2026 Cumulative Revenue by Offering, Value ($ mn) and Share (%) 44
Figure 14. North America Hardware Market of Healthcare AR and VR, 2015-2026, $ mn 45
Figure 15. North America Software Market of Healthcare AR and VR, 2015-2026, $ mn 48
Figure 16. North America Service Market of Healthcare AR and VR, 2015-2026, $ mn 50
Figure 17. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 53
Figure 18. Contribution to North America 2019-2026 Cumulative Revenue by Device Type, Value ($ mn) and Share (%) 54
Figure 19. North America AR Devices Market, 2015-2026, $ mn 55
Figure 20. North America VR Devices Market, 2015-2026, $ mn 59
Figure 21. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2018-2026, % of Revenue 65
Figure 22. Contribution to North America 2019-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 66
Figure 23. North America Healthcare Augmented Reality and Virtual Reality Market for Surgery, 2015-2026, $ mn 67
Figure 24. North America Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology, 2015-2026, $ mn 68
Figure 25. North America Healthcare Augmented Reality and Virtual Reality Market for Pain Management, 2015-2026, $ mn 69
Figure 26. North America Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis, 2015-2026, $ mn 70
Figure 27. North America Healthcare Augmented Reality and Virtual Reality Market for Diagnosis, 2015-2026, $ mn 71
Figure 28. North America Healthcare Augmented Reality and Virtual Reality Market for Fitness Management, 2015-2026, $ mn 72
Figure 29. North America Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET), 2015-2026, $ mn 73
Figure 30. North America Healthcare Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ mn 74
Figure 31. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 76
Figure 32. Contribution to North America 2019-2026 Cumulative Revenue by End-user, Value ($ mn) and Share (%) 77
Figure 33. North America Healthcare AR and VR Market in Academic Institutes, 2015-2026, $ mn 78
Figure 34. North America Healthcare AR and VR Market in Hospitals and Clinics, 2015-2026, $ mn 79
Figure 35. North America Healthcare AR and VR Market in Research and Diagnostics Laboratories, 2015-2026, $ mn 80
Figure 36. North America Healthcare AR and VR Market in Pharma Companies and Research Centers, 2015-2026, $ mn 81
Figure 37. North America Healthcare AR and VR Market in Advertising and Government Agencies, 2015-2026, $ mn 82
Figure 38. North America Healthcare AR and VR Market in Other End Users, 2015-2026, $ mn 83
Figure 39. Breakdown of North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 85
Figure 40. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 86
Figure 41. U.S. Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 87
Figure 42. Canada Healthcare Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ mn 90
Figure 43. Growth Stage of North America Healthcare Augmented Reality and Virtual Reality Industry over the Forecast Period 92
 

 

List of Tables


Table 1. Snapshot of North America Healthcare Augmented Reality and Virtual Reality Market, 2018-2026 15
Table 2. Main Product Trends and Market Opportunities in North America Healthcare Augmented Reality and Virtual Reality Market 23
Table 3. North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 32
Table 4. North America Healthcare Augmented Reality Market by Technology, 2015-2026, $ mn 35
Table 5. North America Healthcare Marker-based AR Market by Technology, 2015-2026, $ mn 36
Table 6. North America Healthcare Markerless Augmented Reality Market by Technology, 2015-2026, $ mn 37
Table 7. North America Healthcare Virtual Reality Market by Technology, 2015-2026, $ mn 39
Table 8. North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2015-2026, $ mn 43
Table 9. North America Healthcare AR and VR Hardware Market by Type, 2015-2026, $ mn 47
Table 10. North America Healthcare AR and VR Software Market by Type, 2015-2026, $ mn 49
Table 11. North America Healthcare AR and VR Software Market by Type, 2015-2026, $ mn 51
Table 12. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ mn 53
Table 13. North America Augmented Reality Devices Market by Type, 2015-2026, $ mn 56
Table 14. North America Virtual Reality Devices Market by Type, 2015-2026, $ mn 60
Table 15. North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 65
Table 16. North America Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 76
Table 17. North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ mn 85
Table 18. U.S. Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 88
Table 19. U.S. Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 88
Table 20. U.S. Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 88
Table 21. Canada Healthcare Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ mn 91
Table 22. Canada Healthcare Augmented Reality and Virtual Reality Market by Application, 2015-2026, $ mn 91
Table 23. Canada Healthcare Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ mn 91
Table 24. Risk Evaluation for Investing in North America Market, 2018-2026 118
Table 25. Critical Success Factors and Key Takeaways 121