1 Introduction 10
1.1 Industry Definition and Research Scope 10
1.1.1 Industry Definition 10
1.1.2 Research Scope 11
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.2 Major Growth Drivers 22
2.3 Market Restraints and Challenges 25
2.4 Emerging Opportunities and Market Trends 28
2.5 Porter’s Fiver Forces Analysis 31

3 Segmentation of Global Market by Technology 36
3.1 Market Overview by Technology 36
3.2 Global Healthcare Augmented Reality (AR) Market 2015-2026 39
3.2.1 Marker-based Augmented Reality 41
3.2.2 Markerless Augmented Reality 42
3.3 Global Healthcare Virtual Reality (VR) Market 2015-2026 43
3.3.1 Nonimmersive Technology 45
3.2.2 Semi-Immersive and Fully Immersive Technology 46

4 Segmentation of Global Market by Offering 47
4.1 Market Overview by Offering 47
4.2 Global Hardware Market of Healthcare AR and VR 2015-2026 50
4.3 Global Software Market of Healthcare AR and VR 2015-2026 52
4.4 Global Service Market of Healthcare AR and VR 2015-2026 54

5 Segmentation of Global Market by Device Type 56
5.1 Market Overview by Device Type 56
5.2 Global AR Devices Market 2015-2026 59
5.2.1 Head-Mounted Display (HMD) 61
5.2.2 Handheld Device 62
5.3 Global VR Devices Market 2015-2026 63
5.3.1 Head-Mounted Display (HMD) 65
5.3.2 Gesture-Tracking Device 66
5.3.3 Projector & Display Wall 67

6 Segmentation of Global Market by Application 68
6.1 Market Overview by Application 68
6.2 Global Healthcare Augmented Reality and Virtual Reality Market for Surgery 2015-2026 71
6.3 Global Healthcare Augmented Reality and Virtual Reality Market for Rehabilitation and Behavioral Neurology 2015-2026 72
6.4 Global Healthcare Augmented Reality and Virtual Reality Market for Pain Management 2015-2026 73
6.5 Global Healthcare Augmented Reality and Virtual Reality Market for Medical Training and Diagnosis 2015-2026 74
6.6 Global Healthcare Augmented Reality and Virtual Reality Market for Diagnosis 2015-2026 75
6.7 Global Healthcare Augmented Reality and Virtual Reality Market for Fitness Management 2015-2026 76
6.8 Global Healthcare Augmented Reality and Virtual Reality Market for Virtual Reality Expose Therapy (VRET) 2015-2026 77
6.9 Global Healthcare Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 78

7 Segmentation of Global Market by End-user 79
7.1 Market Overview by End-user 79
7.2 Global Healthcare AR and VR Market in Academic Institutes 2015-2026 82
7.3 Global Healthcare AR and VR Market in Hospitals and Clinics 2015-2026 83
7.4 Global Healthcare AR and VR Market in Research and Diagnostics Laboratories 2015-2026 84
7.5 Global Healthcare AR and VR Market in Pharma Companies and Research Centers 2015-2026 85
7.6 Global Healthcare AR and VR Market in Advertising and Government Agencies 2015-2026 86
7.7 Global Healthcare AR and VR Market in Other End Users 2015-2026 87

8 Segmentation of Global Market by Region 88
8.1 Geographic Market Overview by Region 2015-2026 88
8.2 North America Market 2015-2026 by Country 92
8.2.1 Overview of North America Market 92
8.2.2 U.S. Market 95
8.2.3 Canadian Market 98
8.3 European Market 2015-2026 by Country 100
8.3.1 Overview of European Market 100
8.3.2 UK 103
8.3.3 France 105
8.3.4 Germany 107
8.3.5 Spain 110
8.3.6 Italy 112
8.3.7 Russia 114
8.3.8 Rest of European Market 116
8.4 Asia-Pacific Market 2015-2026 by Country 117
8.4.1 Overview of Asia-Pacific Market 117
8.4.2 China 121
8.4.3 Japan 123
8.4.4 India 126
8.4.5 Australia 128
8.4.6 South Korea 130
8.4.7 Rest of APAC Region 132
8.5 Latin America Market 2015-2026 by Country 133
8.5.1 Argentina 136
8.5.2 Brazil 138
8.5.3 Mexico 140
8.5.4 Rest of Latin America Market 142
8.6 Rest of World Market 2015-2026 by Country 143
8.6.1 Saudi Arabia 146
8.6.2 South Africa 148
8.6.3 UAE 150
8.6.4 Other National Markets 152

9 Competitive Landscape 153
9.1 Overview of Key Vendors 153
9.2 Company Profiles 156

10 Investing in Global Market: Risk Assessment and Management 178
10.1 Risk Evaluation of Global Market 178
10.2 Critical Success Factors (CSFs) 181
RELATED REPORTS AND PRODUCTS 184