1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of Europe Market by Technology 32
3.1 Market Overview by Technology 32
3.2 Europe Augmented Reality (AR) Market 2015-2026 35
3.2.1 Marker-based Augmented Reality 37
3.2.2 Markerless Augmented Reality 38
3.3 Europe Virtual Reality (VR) Market 2015-2026 39
3.3.1 Nonimmersive Technology 41
3.2.2 Semi-Immersive and Fully Immersive Technology 42

4 Segmentation of Europe Market by Component 43
4.1 Market Overview by Component 43
4.2 Europe AR and VR Hardware Market 2015-2026 46
4.3 Europe AR and VR Software Market 2015-2026 48

5 Segmentation of Europe Market by Device Type 50
5.1 Market Overview by Device Type 50
5.2 Europe AR Devices Market 2015-2026 53
5.2.1 Head-Mounted Display (HMD) 55
5.2.2 Head-Up Display (HUD) 56
5.2.3 Handheld Device 57
5.3 Europe VR Devices Market 2015-2026 58
5.3.1 Head-Mounted Display (HMD) 60
5.3.2 Gesture-Tracking Device 61
5.3.3 Projector & Display Wall 62

6 Segmentation of Europe Market by Industry Vertical 63
6.1 Market Overview by Industry Vertical 63
6.2 Europe Augmented Reality and Virtual Reality Market for Gaming 2015-2026 66
6.3 Europe Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 67
6.4 Europe Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 68
6.5 Europe Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 69
6.6 Europe Augmented Reality and Virtual Reality Market for Education 2015-2026 70
6.7 Europe Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 71
6.8 Europe Augmented Reality and Virtual Reality Market for Retail 2015-2026 72
6.9 Europe Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 73

7 Segmentation of Europe Market by End-user 74
7.1 Market Overview by End-user 74
7.2 Europe Consumer AR and VR Market 2015-2026 77
7.3 Europe Enterprise AR and VR Market 2015-2026 78

8 European Market 2015-2026 by Country 80
8.1 Overview of European Market 80
8.2 UK 83
8.3 France 86
8.4 Germany 88
8.5 Spain 91
8.6 Italy 93
8.7 Russia 95
8.8 Rest of European Market 97

9 Competitive Landscape 98
9.1 Overview of Key Vendors 98
9.2 Company Profiles 101

10 Investing in Europe Market: Risk Assessment and Management 111
10.1 Risk Evaluation of Europe Market 111
10.2 Critical Success Factors (CSFs) 114
RELATED REPORTS AND PRODUCTS 117