Table of Content

1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14

2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of Europe Market by Technology 32
3.1 Market Overview by Technology 32
3.2 Europe Augmented Reality (AR) Market 2015-2026 35
3.2.1 Marker-based Augmented Reality 37
3.2.2 Markerless Augmented Reality 38
3.3 Europe Virtual Reality (VR) Market 2015-2026 39
3.3.1 Nonimmersive Technology 41
3.2.2 Semi-Immersive and Fully Immersive Technology 42

4 Segmentation of Europe Market by Component 43
4.1 Market Overview by Component 43
4.2 Europe AR and VR Hardware Market 2015-2026 46
4.3 Europe AR and VR Software Market 2015-2026 48

5 Segmentation of Europe Market by Device Type 50
5.1 Market Overview by Device Type 50
5.2 Europe AR Devices Market 2015-2026 53
5.2.1 Head-Mounted Display (HMD) 55
5.2.2 Head-Up Display (HUD) 56
5.2.3 Handheld Device 57
5.3 Europe VR Devices Market 2015-2026 58
5.3.1 Head-Mounted Display (HMD) 60
5.3.2 Gesture-Tracking Device 61
5.3.3 Projector & Display Wall 62

6 Segmentation of Europe Market by Industry Vertical 63
6.1 Market Overview by Industry Vertical 63
6.2 Europe Augmented Reality and Virtual Reality Market for Gaming 2015-2026 66
6.3 Europe Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 67
6.4 Europe Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 68
6.5 Europe Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 69
6.6 Europe Augmented Reality and Virtual Reality Market for Education 2015-2026 70
6.7 Europe Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 71
6.8 Europe Augmented Reality and Virtual Reality Market for Retail 2015-2026 72
6.9 Europe Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 73

7 Segmentation of Europe Market by End-user 74
7.1 Market Overview by End-user 74
7.2 Europe Consumer AR and VR Market 2015-2026 77
7.3 Europe Enterprise AR and VR Market 2015-2026 78

8 European Market 2015-2026 by Country 80
8.1 Overview of European Market 80
8.2 UK 83
8.3 France 86
8.4 Germany 88
8.5 Spain 91
8.6 Italy 93
8.7 Russia 95
8.8 Rest of European Market 97

9 Competitive Landscape 98
9.1 Overview of Key Vendors 98
9.2 Company Profiles 101

10 Investing in Europe Market: Risk Assessment and Management 111
10.1 Risk Evaluation of Europe Market 111
10.2 Critical Success Factors (CSFs) 114
RELATED REPORTS AND PRODUCTS 117



List of Figures


Figure 1. Research Method Flow Chart 9
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 12
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 14
Figure 4. Europe Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 16
Figure 5. Primary Drivers and Impact Factors of Europe Augmented Reality and Virtual Reality Market 17
Figure 6. Primary Restraints and Impact Factors of Europe Augmented Reality and Virtual Reality Market 20
Figure 7. Porter’s Fiver Forces Analysis of Europe Augmented Reality and Virtual Reality Market 26
Figure 8. Breakdown of Europe Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 33
Figure 9. Contribution to Europe 2019-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 34
Figure 10. Europe Augmented Reality (AR) Market, 2015-2026, $ bn 35
Figure 11. Europe Virtual Reality (VR) Market, 2015-2026, $ bn 39
Figure 12. Breakdown of Europe Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 44
Figure 13. Contribution to Europe 2019-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 45
Figure 14. Europe AR and VR Hardware Market, 2015-2026, $ bn 46
Figure 15. Europe AR and VR Software Market, 2015-2026, $ bn 48
Figure 16. Breakdown of Europe Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 51
Figure 17. Contribution to Europe 2019-2026 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 52
Figure 18. Europe AR Devices Market, 2015-2026, $ bn 53
Figure 19. Europe VR Devices Market, 2015-2026, $ bn 58
Figure 20. Breakdown of Europe Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 64
Figure 21. Contribution to Europe 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 65
Figure 22. Europe Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, $ bn 66
Figure 23. Europe Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, $ bn 67
Figure 24. Europe Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, $ bn 68
Figure 25. Europe Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, $ bn 69
Figure 26. Europe Augmented Reality and Virtual Reality Market for Education, 2015-2026, $ bn 70
Figure 27. Europe Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, $ bn 71
Figure 28. Europe Augmented Reality and Virtual Reality Market for Retail, 2015-2026, $ bn 72
Figure 29. Europe Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ bn 73
Figure 30. Breakdown of Europe Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 75
Figure 31. Contribution to Europe 2019-2026 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 76
Figure 32. Europe Consumer AR and VR Market, 2015-2026, $ bn 77
Figure 33. Europe Enterprise AR and VR Market, 2015-2026, $ bn 78
Figure 34. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 81
Figure 35. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 82
Figure 36. Augmented Reality and Virtual Reality Market in UK by Revenue, 2015-2026, $ bn 83
Figure 37. Augmented Reality and Virtual Reality Market in France by Revenue, 2015-2026, $ bn 86
Figure 38. Augmented Reality and Virtual Reality Market in Germany by Revenue, 2015-2026, $ bn 88
Figure 39. Augmented Reality and Virtual Reality Market in Spain by Revenue, 2015-2026, $ bn 91
Figure 40. Augmented Reality and Virtual Reality Market in Italy by Revenue, 2015-2026, $ bn 93
Figure 41. Augmented Reality and Virtual Reality Market in Russia by Revenue, 2015-2026, $ bn 95
Figure 42. Augmented Reality and Virtual Reality Market in Rest of Europe by Revenue, 2015-2026, $ bn 97
Figure 43. Growth Stage of Europe Augmented Reality and Virtual Reality Industry over the Forecast Period 98

 

List of Tables


Table 1. Snapshot of Europe Augmented Reality and Virtual Reality Market, 2018-2026 15
Table 2. Main Product Trends and Market Opportunities in Europe Augmented Reality and Virtual Reality Market 23
Table 3. Europe Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 33
Table 4. Europe Augmented Reality Market by Technology, 2015-2026, $ bn 36
Table 5. Europe Marker-based AR Market by Technology, 2015-2026, $ bn 37
Table 6. Europe Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 38
Table 7. Europe Virtual Reality Market by Technology, 2015-2026, $ bn 40
Table 8. Europe Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 44
Table 9. Europe AR and VR Hardware Market by Type, 2015-2026, $ bn 47
Table 10. Europe AR and VR Software Market by Type, 2015-2026, $ bn 49
Table 11. Europe Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ bn 51
Table 12. Europe Augmented Reality Devices Market by Type, 2015-2026, $ bn 54
Table 13. Europe Virtual Reality Devices Market by Type, 2015-2026, $ bn 59
Table 14. Europe Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 64
Table 15. Europe Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ bn 75
Table 16. Europe Enterprise AR and VR Market by Organization Size, 2015-2026, $ bn 79
Table 17. Europe Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 81
Table 18. UK Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 85
Table 19. UK Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 85
Table 20. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 85
Table 21. France Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 87
Table 22. France Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 87
Table 23. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 87
Table 24. Germany Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 89
Table 25. Germany Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 89
Table 26. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 89
Table 27. Spain Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 92
Table 28. Spain Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 92
Table 29. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 92
Table 30. Italy Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 94
Table 31. Italy Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 94
Table 32. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 94
Table 33. Russia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 96
Table 34. Russia Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 96
Table 35. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 96
Table 36. Risk Evaluation for Investing in Europe Market, 2018-2026 112
Table 37. Critical Success Factors and Key Takeaways 115