Table of Content

1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13

2 Market Overview and Qualitative Analysis 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter’s Fiver Forces Analysis 25

3 Segmentation of North America Market by Technology 31
3.1 Market Overview by Technology 31
3.2 North America Augmented Reality (AR) Market 2015-2026 34
3.2.1 Marker-based Augmented Reality 36
3.2.2 Markerless Augmented Reality 37
3.3 North America Virtual Reality (VR) Market 2015-2026 38
3.3.1 Nonimmersive Technology 40
3.2.2 Semi-Immersive and Fully Immersive Technology 41

4 Segmentation of North America Market by Component 42
4.1 Market Overview by Component 42
4.2 North America AR and VR Hardware Market 2015-2026 45
4.3 North America AR and VR Software Market 2015-2026 47

5 Segmentation of North America Market by Device Type 49
5.1 Market Overview by Device Type 49
5.2 North America AR Devices Market 2015-2026 52
5.2.1 Head-Mounted Display (HMD) 54
5.2.2 Head-Up Display (HUD) 55
5.2.3 Handheld Device 56
5.3 North America VR Devices Market 2015-2026 57
5.3.1 Head-Mounted Display (HMD) 59
5.3.2 Gesture-Tracking Device 60
5.3.3 Projector & Display Wall 61

6 Segmentation of North America Market by Industry Vertical 62
6.1 Market Overview by Industry Vertical 62
6.2 North America Augmented Reality and Virtual Reality Market for Gaming 2015-2026 65
6.3 North America Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 66
6.4 North America Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 67
6.5 North America Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 68
6.6 North America Augmented Reality and Virtual Reality Market for Education 2015-2026 69
6.7 North America Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 70
6.8 North America Augmented Reality and Virtual Reality Market for Retail 2015-2026 71
6.9 North America Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 72

7 Segmentation of North America Market by End-user 73
7.1 Market Overview by End-user 73
7.2 North America Consumer AR and VR Market 2015-2026 76
7.3 North America Enterprise AR and VR Market 2015-2026 77

8 North America Market 2015-2026 by Country 79
8.1 Overview of North America Market 79
8.2 U.S. Market 82
8.3 Canadian Market 85

9 Competitive Landscape 87
9.1 Overview of Key Vendors 87
9.2 Company Profiles 90

10 Investing in North America Market: Risk Assessment and Management 100
10.1 Risk Evaluation of North America Market 100
10.2 Critical Success Factors (CSFs) 103
RELATED REPORTS AND PRODUCTS 106



List of Figures


Figure 1. Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 13
Figure 4. North America Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 15
Figure 5. Primary Drivers and Impact Factors of North America Augmented Reality and Virtual Reality Market 16
Figure 6. Primary Restraints and Impact Factors of North America Augmented Reality and Virtual Reality Market 19
Figure 7. Porter’s Fiver Forces Analysis of North America Augmented Reality and Virtual Reality Market 25
Figure 8. Breakdown of North America Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 32
Figure 9. Contribution to North America 2019-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 33
Figure 10. North America Augmented Reality (AR) Market, 2015-2026, $ bn 34
Figure 11. North America Virtual Reality (VR) Market, 2015-2026, $ bn 38
Figure 12. Breakdown of North America Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 43
Figure 13. Contribution to North America 2019-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 44
Figure 14. North America AR and VR Hardware Market, 2015-2026, $ bn 45
Figure 15. North America AR and VR Software Market, 2015-2026, $ bn 47
Figure 16. Breakdown of North America Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 50
Figure 17. Contribution to North America 2019-2026 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 51
Figure 18. North America AR Devices Market, 2015-2026, $ bn 52
Figure 19. North America VR Devices Market, 2015-2026, $ bn 57
Figure 20. Breakdown of North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 63
Figure 21. Contribution to North America 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 64
Figure 22. North America Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, $ bn 65
Figure 23. North America Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, $ bn 66
Figure 24. North America Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, $ bn 67
Figure 25. North America Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, $ bn 68
Figure 26. North America Augmented Reality and Virtual Reality Market for Education, 2015-2026, $ bn 69
Figure 27. North America Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, $ bn 70
Figure 28. North America Augmented Reality and Virtual Reality Market for Retail, 2015-2026, $ bn 71
Figure 29. North America Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ bn 72
Figure 30. Breakdown of North America Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 74
Figure 31. Contribution to North America 2019-2026 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 75
Figure 32. North America Consumer AR and VR Market, 2015-2026, $ bn 76
Figure 33. North America Enterprise AR and VR Market, 2015-2026, $ bn 77
Figure 34. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 80
Figure 35. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 81
Figure 36. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 82
Figure 37. Canada Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 85
Figure 38. Growth Stage of North America Augmented Reality and Virtual Reality Industry over the Forecast Period 87
 

 

List of Tables


Table 1. Snapshot of North America Augmented Reality and Virtual Reality Market, 2018-2026 14
Table 2. Main Product Trends and Market Opportunities in North America Augmented Reality and Virtual Reality Market 22
Table 3. North America Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 32
Table 4. North America Augmented Reality Market by Technology, 2015-2026, $ bn 35
Table 5. North America Marker-based AR Market by Technology, 2015-2026, $ bn 36
Table 6. North America Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 37
Table 7. North America Virtual Reality Market by Technology, 2015-2026, $ bn 39
Table 8. North America Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 43
Table 9. North America AR and VR Hardware Market by Type, 2015-2026, $ bn 46
Table 10. North America AR and VR Software Market by Type, 2015-2026, $ bn 48
Table 11. North America Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ bn 50
Table 12. North America Augmented Reality Devices Market by Type, 2015-2026, $ bn 53
Table 13. North America Virtual Reality Devices Market by Type, 2015-2026, $ bn 58
Table 14. North America Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 63
Table 15. North America Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ bn 74
Table 16. North America Enterprise AR and VR Market by Organization Size, 2015-2026, $ bn 78
Table 17. North America Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 81
Table 18. U.S. Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 83
Table 19. U.S. Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 83
Table 20. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 83
Table 21. Canada Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 86
Table 22. Canada Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 86
Table 23. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 86
Table 24. Risk Evaluation for Investing in North America Market, 2018-2026 101
Table 25. Critical Success Factors and Key Takeaways 104