Making Privacy Profitable: Monetizing the tech giant backlash

Table of Content

1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. TECH GIANT BACKLASH CREATES OPPORTUNITIES FOR NEW BUSINESS MODELS
2.1. Scandals, fines and consumer revolt are becoming an industry norm
2.2. Competitors offer privacy-focused business models

3. KEY SERVICES CAN BE MONETIZED WITHOUT DATA-SHARING
3.1. DuckDuckGo has made private search profitable
3.2. Mozilla leads the non-profits with big investments
3.3. ProtonMail is popularizing secure freemium email
3.4. Viber leads the smaller messaging apps
3.5. Telegram and Signal are potential non-profit disruptors
3.6. Graphite Docs is a pioneering newcomer

4. FINAL CONCLUSIONS
Competitive offerings, but centralization is the main obstacle to privacy-focused business models

5. APPENDIX
5.1. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE

List of Figures

Figure 1: Revenue streams for Google and Facebook (2018)
Figure 2: Major tech giant fines, beginning with Microsoft 2013-2020 ($ millions)
Figure 3: Selected privacy-focused companies - key facts

List of Tables