Table of Content

Dietary Supplements in Vietnam
Euromonitor International
September 2021

List Of Contents And Tables

DIETARY SUPPLEMENTS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ageing population lifts the demand for dietary supplements
Herbal/traditional dietary supplements characterise the category although the strongest growth is seen in non-herbal/traditional dietary supplements
Stricter regulation process covering advertising and launch of dietary supplements
PROSPECTS AND OPPORTUNITIES
Market maturity limits the growth rate of dietary supplements
Tougher competitive landscape over the forecast period
International companies retain the lead while the government clamps down on counterfeit and substandard herbal/traditional dietary supplements
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
International players characterise the consumer health market in 2021
Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
Consumer health achieves healthy growth over the forecast period
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources