Table of Content

Butter and Spreads in Australia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Channel shift from foodservice to retail during lockdown increases demand for butter due to home seclusion trend resulting in greater time dedicated to cooking and baking
Fonterra Brands strengthens leadership of butter and spreads in Q2 supported by awards for butter brand Western Star
Private label butter gains share as price-sensitive consumers search for greater affordability during unstable period
RECOVERY AND OPPORTUNITIES
Return to normalisation from 2021 for retails sales of butter as consumers likely to return to foodservice as lockdown measures are further eased
Plant-based options could offer further potential for spreads’ development despite overall declining demand
Greater functionality in spreads using probiotics a potential niche to explore
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025