Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. SOFTWARE SEGMENT TO BE THE LARGEST CONTRIBUTOR IN THE AUGMENTED ANALYTICS MARKET
3.2.2. NORTH AMERICA LEADS IN THE AUGMENTED ANALYTICS MARKET
3.2.3. MARKETING & SALES SEGMENT TO BE DOMINANT IN THE BUSINESS FUNCTIONS

4. MARKET DYNAMICS
4.1. MARKET SCOPE & DEFINITION
4.2. MARKET DRIVERS
4.2.1. NEED TO INCREASE PRODUCTIVITY AND DEMOCRATIZE THE ANALYTICS
4.2.2. INCREASING AWARENESS OF AUGMENTED ANALYTICS IN ENTERPRISES
4.2.3. GROWING NEED FOR EASE IN WORK
4.3. MARKET RESTRAINTS
4.3.1. SECURITY AND PRIVACY RELATED CONCERNS
4.3.2. SLOW ADOPTION OF ADVANCED ANALYTICS SOLUTIONS IN THE UNDERDEVELOPED REGIONS
4.4. MARKET OPPORTUNITIES
4.4.1. INCREASE IN INVESTMENTS IN BOTS
4.4.2. INCREASE IN THE ADOPTION OF NATURAL LANGUAGE PROCESSING, MACHINE LEARNING, AND ARTIFICIAL INTELLIGENCE
4.5. MARKET CHALLENGES
4.5.1. LACK OF SKILLED WORKFORCE

5. MARKET BY COMPONENTS
5.1. SOFTWARE
5.2. SERVICE

6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISES

7. MARKET BY ORGANIZATION SIZE
7.1. LARGE ORGANIZATIONS
7.2. SMEs

8. MARKET BY BUSINESS FUNCTIONS
8.1. SALES & MARKETING
8.2. FINANCE
8.3. IT
8.4. OPERATIONS
8.5. OTHERS

9. MARKET BY INDUSTRIAL VERTICALS
9.1. RETAIL
9.2. HEALTHCARE AND LIFE SCIENCE
9.3. BFSI
9.4. TELECOMMUNICATION AND IT
9.5. MANUFACTURING
9.6. GOVERNMENT
9.7. TRANSPORTATION AND LOGISTICS
9.8. OTHERS

10. KEY ANALYTICS
10.1. PORTER’S FIVE FORCE MODEL
10.1.1. THREAT OF NEW ENTRANTS
10.1.2. THREAT OF SUBSTITUTE
10.1.3. BARGAINING POWER OF SUPPLIERS
10.1.4. BARGAINING POWER OF BUYERS
10.1.5. THREAT OF COMPETITIVE RIVALRY
10.2. OPPORTUNITY MATRIX
10.3. VENDOR LANDSCAPE

11. GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1. UNITED STATES
11.1.2. CANADA
11.2. EUROPE
11.2.1. UNITED KINGDOM
11.2.2. GERMANY
11.2.3. FRANCE
11.2.4. SPAIN
11.2.5. ITALY
11.2.6. RUSSIA
11.2.7. REST OF EUROPE
11.3. ASIA PACIFIC
11.3.1. CHINA
11.3.2. JAPAN
11.3.3. INDIA
11.3.4. SOUTH KOREA
11.3.5. AUSTRALIA
11.3.6. REST OF ASIA PACIFIC
11.4. REST OF WORLD
11.4.1. LATIN AMERICA
11.4.2. MIDDLE EAST & AFRICA

12. COMPANY PROFILES
12.1. SALESFORCE
12.2. SAP SE
12.3. IBM CORPORATION
12.4. MICROSOFT
12.5. ORACLE
12.6. TABLEAU SOFTWARE
12.7. MICROSTRATEGY
12.8. SAS INSTITUTE INC.
12.9. QLIK
12.10. TIBCO SOFTWARE
12.11. SISENSE
12.12. INFORMATION BUILDERS
12.13. YELLOWFIN
12.14. THOUGHTSPOT
12.15. DOMO

List of Tables
TABLE 1: GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 2: GLOBAL AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2027 (IN $ MILLION)
TABLE 3: GLOBAL SOFTWARE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 4: GLOBAL SERVICE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 5: GLOBAL AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 6: GLOBAL CLOUD MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 7: GLOBAL ON PREMISES MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 8: GLOBAL AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2027 (IN $ MILLION)
TABLE 9: GLOBAL LARGE ORGANIZATION MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 10: GLOBAL SME’S MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 11: GLOBAL AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTIONS, 2019-2027 (IN $ MILLION)
TABLE 12: GLOBAL SALES & MARKETING MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 13: GLOBAL FINANCE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 14: GLOBAL IT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 15: GLOBAL OPERATIONS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 16: GLOBAL OTHERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 17: GLOBAL AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 18: GLOBAL RETAIL MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 19: GLOBAL HEALTHCARE AND LIFESCIENCE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 20: GLOBAL BFSI, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 21: GLOBAL IT AND TELECOMMUNICATION, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 22: GLOBAL MANUFACTURING MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 23: GLOBAL GOVERNMENT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 24: GLOBAL TRANSPORTATION AND LOGISTICS, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 25: GLOBAL OTHER MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 26: OPPORTUNITY MATRIX
TABLE 27: VENDOR LANDSCAPE
TABLE 28: GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 29: NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 30: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 31: ASIA PACIFIC AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 32: REST OF WORLD AUGMENTED ANALYTICS MARKET, BY REGION, 2019-2027 (IN $ MILLION)

List of Figures
FIGURE 1: GLOBAL AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2018 & 2027 (IN %)
FIGURE 2: GLOBAL AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 3: NORTH AMERICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 4: GLOBAL AUGMENTED ANALYTICS MARKET, BY MARKETING AND SALES, 2019-2027 (IN $ MILLION)
FIGURE 5: GLOBAL AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 6: GLOBAL AUGMENTED ANALYTICS MARKET, BY SERVICE, 2019-2027 (IN $ MILLION)
FIGURE 7: GLOBAL AUGMENTED ANALYTICS MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 8: GLOBAL AUGMENTED ANALYTICS MARKET, BY ON PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 9: GLOBAL AUGMENTED ANALYTICS MARKET, BY LARGE ORGANIZATION, 2019-2027 (IN $ MILLION)
FIGURE 10: GLOBAL AUGMENTED ANALYTICS MARKET, BY SMEs, 2019-2027 (IN $ MILLION)
FIGURE 11: GLOBAL AUGMENTED ANALYTICS MARKET, BY SALES & MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12: GLOBAL AUGMENTED ANALYTICS MARKET, BY FINANCE, 2019-2027 (IN $ MILLION)
FIGURE 13: GLOBAL AUGMENTED ANALYTICS MARKET, BY IT, 2019-2027 (IN $ MILLION)
FIGURE 14: GLOBAL AUGMENTED ANALYTICS MARKET, BY OPERATIONS, 2019-2027 (IN $ MILLION)
FIGURE 15: GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHER, 2019-2027 (IN $ MILLION)
FIGURE 16: GLOBAL AUGMENTED ANALYTICS MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 17: GLOBAL AUGMENTED ANALYTICS MARKET, BY HEALTHCARE AND LIFE SCIENCE, 2019-2027 (IN $ MILLION)
FIGURE 18: GLOBAL AUGMENTED ANALYTICS MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 19: GLOBAL AUGMENTED ANALYTICS MARKET, BY IT AND TELECOMMUNICATION, 2019-2027 (IN $ MILLION)
FIGURE 20: GLOBAL AUGMENTED ANALYTICS MARKET, BY MANUFACTURING, 2019-2027 (IN $ MILLION)
FIGURE 21: GLOBAL AUGMENTED ANALYTICS MARKET, BY GOVERNMENT, 2019-2027 (IN $ MILLION)
FIGURE 22: GLOBAL AUGMENTED ANALYTICS MARKET, BY TRANSPORTATION AND LOGISTICS, 2019-2027 (IN $ MILLION)
FIGURE 23: GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 24: PORTER’S FIVE FORCE ANALYSIS
FIGURE 25: GLOBAL AUGMENTED ANALYTICS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 26: UNITED STATES AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: CANADA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 28: UNITED KINGDOM AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29: GERMANY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30: FRANCE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31: SPAIN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32: ITALY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 33: RUSSIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 34: REST OF EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 35: CHINA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 36: JAPAN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 37: INDIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 38: SOUTH KOREA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 39: AUSTRALIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 40: REST OF ASIA PACIFIC AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 41: LATIN AMERICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 42: MIDDLE EAST & AFRICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)



List of Figures


FIGURE 1: GLOBAL AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2018 & 2027 (IN %)
FIGURE 2: GLOBAL AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 3: NORTH AMERICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 4: GLOBAL AUGMENTED ANALYTICS MARKET, BY MARKETING AND SALES, 2019-2027 (IN $ MILLION)
FIGURE 5: GLOBAL AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 6: GLOBAL AUGMENTED ANALYTICS MARKET, BY SERVICE, 2019-2027 (IN $ MILLION)
FIGURE 7: GLOBAL AUGMENTED ANALYTICS MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 8: GLOBAL AUGMENTED ANALYTICS MARKET, BY ON PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 9: GLOBAL AUGMENTED ANALYTICS MARKET, BY LARGE ORGANIZATION, 2019-2027 (IN $ MILLION)
FIGURE 10: GLOBAL AUGMENTED ANALYTICS MARKET, BY SMEs, 2019-2027 (IN $ MILLION)
FIGURE 11: GLOBAL AUGMENTED ANALYTICS MARKET, BY SALES & MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12: GLOBAL AUGMENTED ANALYTICS MARKET, BY FINANCE, 2019-2027 (IN $ MILLION)
FIGURE 13: GLOBAL AUGMENTED ANALYTICS MARKET, BY IT, 2019-2027 (IN $ MILLION)
FIGURE 14: GLOBAL AUGMENTED ANALYTICS MARKET, BY OPERATIONS, 2019-2027 (IN $ MILLION)
FIGURE 15: GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHER, 2019-2027 (IN $ MILLION)
FIGURE 16: GLOBAL AUGMENTED ANALYTICS MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 17: GLOBAL AUGMENTED ANALYTICS MARKET, BY HEALTHCARE AND LIFE SCIENCE, 2019-2027 (IN $ MILLION)
FIGURE 18: GLOBAL AUGMENTED ANALYTICS MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 19: GLOBAL AUGMENTED ANALYTICS MARKET, BY IT AND TELECOMMUNICATION, 2019-2027 (IN $ MILLION)
FIGURE 20: GLOBAL AUGMENTED ANALYTICS MARKET, BY MANUFACTURING, 2019-2027 (IN $ MILLION)
FIGURE 21: GLOBAL AUGMENTED ANALYTICS MARKET, BY GOVERNMENT, 2019-2027 (IN $ MILLION)
FIGURE 22: GLOBAL AUGMENTED ANALYTICS MARKET, BY TRANSPORTATION AND LOGISTICS, 2019-2027 (IN $ MILLION)
FIGURE 23: GLOBAL AUGMENTED ANALYTICS MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 24: PORTER’S FIVE FORCE ANALYSIS
FIGURE 25: GLOBAL AUGMENTED ANALYTICS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 26: UNITED STATES AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: CANADA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 28: UNITED KINGDOM AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29: GERMANY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30: FRANCE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31: SPAIN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32: ITALY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 33: RUSSIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 34: REST OF EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 35: CHINA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 36: JAPAN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 37: INDIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 38: SOUTH KOREA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 39: AUSTRALIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 40: REST OF ASIA PACIFIC AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 41: LATIN AMERICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 42: MIDDLE EAST & AFRICA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)

 

List of Tables


TABLE 1: GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 2: GLOBAL AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2027 (IN $ MILLION)
TABLE 3: GLOBAL SOFTWARE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 4: GLOBAL SERVICE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 5: GLOBAL AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 6: GLOBAL CLOUD MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 7: GLOBAL ON PREMISES MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 8: GLOBAL AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2027 (IN $ MILLION)
TABLE 9: GLOBAL LARGE ORGANIZATION MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 10: GLOBAL SME’S MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 11: GLOBAL AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTIONS, 2019-2027 (IN $ MILLION)
TABLE 12: GLOBAL SALES & MARKETING MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 13: GLOBAL FINANCE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 14: GLOBAL IT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 15: GLOBAL OPERATIONS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 16: GLOBAL OTHERS MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 17: GLOBAL AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 18: GLOBAL RETAIL MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 19: GLOBAL HEALTHCARE AND LIFESCIENCE MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 20: GLOBAL BFSI, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 21: GLOBAL IT AND TELECOMMUNICATION, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 22: GLOBAL MANUFACTURING MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 23: GLOBAL GOVERNMENT MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 24: GLOBAL TRANSPORTATION AND LOGISTICS, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 25: GLOBAL OTHER MARKET, BY REGION, 2019-2027 (IN $ MILLION)
TABLE 26: OPPORTUNITY MATRIX
TABLE 27: VENDOR LANDSCAPE
TABLE 28: GLOBAL AUGMENTED ANALYTICS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ MILLION)
TABLE 29: NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 30: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 31: ASIA PACIFIC AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 32: REST OF WORLD AUGMENTED ANALYTICS MARKET, BY REGION, 2019-2027 (IN $ MILLION)