Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. SOFTWARE SEGMENT TO BE THE LARGEST CONTRIBUTOR IN THE AUGMENTED ANALYTICS MARKET
3.2.2. MARKETING & SALES SEGMENT TO BE DOMINANT IN THE BUSINESS FUNCTIONS

4. MARKET DYNAMICS
4.1. MARKET SCOPE & DEFINITION
4.2. MARKET DRIVERS
4.2.1. NEED TO INCREASE PRODUCTIVITY AND DEMOCRATIZE THE ANALYTICS
4.2.2. INCREASING AWARENESS OF AUGMENTED ANALYTICS IN ENTERPRISES
4.2.3. GROWING NEED FOR EASE IN WORK
4.3. MARKET RESTRAINTS
4.3.1. SECURITY AND PRIVACY RELATED CONCERNS
4.3.2. SLOW ADOPTION OF ADVANCED ANALYTICS SOLUTIONS IN THE UNDERDEVELOPED REGIONS
4.4. MARKET OPPORTUNITIES
4.4.1. INCREASE IN INVESTMENTS IN BOTS
4.4.2. INCREASE IN THE ADOPTION OF NATURAL LANGUAGE PROCESSING, MACHINE LEARNING, AND ARTIFICIAL INTELLIGENCE
4.5. MARKET CHALLENGES
4.5.1. LACK OF SKILLED WORKFORCE

5. MARKET BY COMPONENTS
5.1. SOFTWARE
5.2. SERVICE

6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISES

7. MARKET BY ORGANIZATION SIZE
7.1. LARGE ORGANIZATIONS
7.2. SMEs

8. MARKET BY BUSINESS FUNCTIONS
8.1. SALES & MARKETING
8.2. FINANCE
8.3. IT
8.4. OPERATIONS
8.5. OTHERS

9. MARKET BY INDUSTRIAL VERTICALS
9.1. RETAIL
9.2. HEALTHCARE AND LIFE SCIENCE
9.3. BFSI
9.4. TELECOMMUNICATION AND IT
9.5. MANUFACTURING
9.6. GOVERNMENT
9.7. TRANSPORTATION AND LOGISTICS
9.8. OTHERS

10. KEY ANALYTICS
10.1. PORTER’S FIVE FORCE MODEL
10.1.1. THREAT OF NEW ENTRANTS
10.1.2. THREAT OF SUBSTITUTE
10.1.3. BARGAINING POWER OF SUPPLIERS
10.1.4. BARGAINING POWER OF BUYERS
10.1.5. THREAT OF COMPETITIVE RIVALRY
10.2. OPPORTUNITY MATRIX
10.3. VENDOR LANDSCAPE

11. GEOGRAPHICAL ANALYSIS
11.1. EUROPE
11.1.1. UNITED KINGDOM
11.1.2. GERMANY
11.1.3. FRANCE
11.1.4. SPAIN
11.1.5. ITALY
11.1.6. RUSSIA
11.1.7. REST OF EUROPE

12. COMPANY PROFILES
12.1. SALESFORCE
12.2. SAP SE
12.3. IBM CORPORATION
12.4. MICROSOFT
12.5. ORACLE
12.6. TABLEAU SOFTWARE
12.7. MICROSTRATEGY
12.8. SAS INSTITUTE INC.
12.9. QLIK
12.10. TIBCO SOFTWARE
12.11. SISENSE
12.12. INFORMATION BUILDERS
12.13. YELLOWFIN
12.14. THOUGHTSPOT
12.15. DOMO
List of Tables
TABLE 1: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2: EUROPE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2027 (IN $ MILLION)
TABLE 3: EUROPE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 4: EUROPE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2027 (IN $ MILLION)
TABLE 5: EUROPE AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTIONS, 2019-2027 (IN $ MILLION)
TABLE 6: EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 7: OPPORTUNITY MATRIX
TABLE 8: VENDOR LANDSCAPE
TABLE 9: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

List of Figures
FIGURE 1: EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2018 & 2027 (IN %)
FIGURE 2: EUROPE AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 3: EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 4: EUROPE AUGMENTED ANALYTICS MARKET, BY MARKETING AND SALES, 2019-2027 (IN $ MILLION)
FIGURE 5: EUROPE AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 6: EUROPE AUGMENTED ANALYTICS MARKET, BY SERVICE, 2019-2027 (IN $ MILLION)
FIGURE 7: EUROPE AUGMENTED ANALYTICS MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 8: EUROPE AUGMENTED ANALYTICS MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 9: EUROPE AUGMENTED ANALYTICS MARKET, BY LARGE ORGANIZATION, 2019-2027 (IN $ MILLION)
FIGURE 10: EUROPE AUGMENTED ANALYTICS MARKET, BY SMEs, 2019-2027 (IN $ MILLION)
FIGURE 11: EUROPE AUGMENTED ANALYTICS MARKET, BY SALES & MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12: EUROPE AUGMENTED ANALYTICS MARKET, BY FINANCE, 2019-2027 (IN $ MILLION)
FIGURE 13: EUROPE AUGMENTED ANALYTICS MARKET, BY IT, 2019-2027 (IN $ MILLION)
FIGURE 14: EUROPE AUGMENTED ANALYTICS MARKET, BY OPERATIONS, 2019-2027 (IN $ MILLION)
FIGURE 15: EUROPE AUGMENTED ANALYTICS MARKET, BY OTHER, 2019-2027 (IN $ MILLION)
FIGURE 16: EUROPE AUGMENTED ANALYTICS MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 17: EUROPE AUGMENTED ANALYTICS MARKET, BY HEALTHCARE AND LIFE SCIENCE, 2019-2027 (IN $ MILLION)
FIGURE 18: EUROPE AUGMENTED ANALYTICS MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 19: EUROPE AUGMENTED ANALYTICS MARKET, BY IT AND TELECOMMUNICATION, 2019-2027 (IN $ MILLION)
FIGURE 20: EUROPE AUGMENTED ANALYTICS MARKET, BY MANUFACTURING, 2019-2027 (IN $ MILLION)
FIGURE 21: EUROPE AUGMENTED ANALYTICS MARKET, BY GOVERNMENT, 2019-2027 (IN $ MILLION)
FIGURE 22: EUROPE AUGMENTED ANALYTICS MARKET, BY TRANSPORTATION AND LOGISTICS, 2019-2027 (IN $ MILLION)
FIGURE 23: EUROPE AUGMENTED ANALYTICS MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 24: PORTER’S FIVE FORCE ANALYSIS
FIGURE 25: EUROPE AUGMENTED ANALYTICS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 26: UNITED KINGDOM AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: GERMANY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 28: FRANCE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29: SPAIN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30: ITALY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31: RUSSIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32: REST OF EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)



List of Figures


FIGURE 1: EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICAL, 2018 & 2027 (IN %)
FIGURE 2: EUROPE AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 3: EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 4: EUROPE AUGMENTED ANALYTICS MARKET, BY MARKETING AND SALES, 2019-2027 (IN $ MILLION)
FIGURE 5: EUROPE AUGMENTED ANALYTICS MARKET, BY SOFTWARE, 2019-2027 (IN $ MILLION)
FIGURE 6: EUROPE AUGMENTED ANALYTICS MARKET, BY SERVICE, 2019-2027 (IN $ MILLION)
FIGURE 7: EUROPE AUGMENTED ANALYTICS MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
FIGURE 8: EUROPE AUGMENTED ANALYTICS MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)
FIGURE 9: EUROPE AUGMENTED ANALYTICS MARKET, BY LARGE ORGANIZATION, 2019-2027 (IN $ MILLION)
FIGURE 10: EUROPE AUGMENTED ANALYTICS MARKET, BY SMEs, 2019-2027 (IN $ MILLION)
FIGURE 11: EUROPE AUGMENTED ANALYTICS MARKET, BY SALES & MARKETING, 2019-2027 (IN $ MILLION)
FIGURE 12: EUROPE AUGMENTED ANALYTICS MARKET, BY FINANCE, 2019-2027 (IN $ MILLION)
FIGURE 13: EUROPE AUGMENTED ANALYTICS MARKET, BY IT, 2019-2027 (IN $ MILLION)
FIGURE 14: EUROPE AUGMENTED ANALYTICS MARKET, BY OPERATIONS, 2019-2027 (IN $ MILLION)
FIGURE 15: EUROPE AUGMENTED ANALYTICS MARKET, BY OTHER, 2019-2027 (IN $ MILLION)
FIGURE 16: EUROPE AUGMENTED ANALYTICS MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
FIGURE 17: EUROPE AUGMENTED ANALYTICS MARKET, BY HEALTHCARE AND LIFE SCIENCE, 2019-2027 (IN $ MILLION)
FIGURE 18: EUROPE AUGMENTED ANALYTICS MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
FIGURE 19: EUROPE AUGMENTED ANALYTICS MARKET, BY IT AND TELECOMMUNICATION, 2019-2027 (IN $ MILLION)
FIGURE 20: EUROPE AUGMENTED ANALYTICS MARKET, BY MANUFACTURING, 2019-2027 (IN $ MILLION)
FIGURE 21: EUROPE AUGMENTED ANALYTICS MARKET, BY GOVERNMENT, 2019-2027 (IN $ MILLION)
FIGURE 22: EUROPE AUGMENTED ANALYTICS MARKET, BY TRANSPORTATION AND LOGISTICS, 2019-2027 (IN $ MILLION)
FIGURE 23: EUROPE AUGMENTED ANALYTICS MARKET, BY OTHERS, 2019-2027 (IN $ MILLION)
FIGURE 24: PORTER’S FIVE FORCE ANALYSIS
FIGURE 25: EUROPE AUGMENTED ANALYTICS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
FIGURE 26: UNITED KINGDOM AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 27: GERMANY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 28: FRANCE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 29: SPAIN AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 30: ITALY AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 31: RUSSIA AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)
FIGURE 32: REST OF EUROPE AUGMENTED ANALYTICS MARKET, 2019-2027 (IN $ MILLION)

 

List of Tables


TABLE 1: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
TABLE 2: EUROPE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2019-2027 (IN $ MILLION)
TABLE 3: EUROPE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
TABLE 4: EUROPE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2027 (IN $ MILLION)
TABLE 5: EUROPE AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTIONS, 2019-2027 (IN $ MILLION)
TABLE 6: EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRIAL VERTICALS, 2019-2027 (IN $ MILLION)
TABLE 7: OPPORTUNITY MATRIX
TABLE 8: VENDOR LANDSCAPE
TABLE 9: EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)