Table of Content

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
1.3. Product Overview

2. Assumptions and Acronyms

3. Research Methodology
3.1. Variables (Dependent and Independent)
3.2. MULTI FACTOR BASED SENSITIVITY MODEL

4. Executive Summary- Kenya Home Appliances Market

5. Average Pricing Analysis

6. PESTEL Analysis

7. Policy and Regulatory Landscape

8. Industry Analysis
8.1. Porter’s Five Forces Model

9. Market Dynamics
9.1. Drivers
9.2. Restraints
9.3. Trends
9.4. Opportunities

10. Home Appliances-Risk Analysis
10.1. Demand Risk Analysis
10.2. Supply Risk Analysis

11. Kenya Home Appliances Market Outlook
11.1.1. By Value (USD Million)
11.1.1.1. Y-o-Y Growth (%), 2015-2018
11.1.2. By Volume (Thousand Units)
11.1.2.1. Y-o-Y Growth (%), 2019-2027
11.1.1. By Value (USD Million)
11.2. Market Share and Forecast, 2018-2027
11.2.1. Home Appliances Market Share (%), By Appliance Type (2018, 2027F)
11.2.1.1. Kenya Air Conditioner Market
11.2.1.1.1 Kenya Air Conditioner Market , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.1.1.1. Split and Window Conditioner , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.1.2 Kenya Air Conditioner Market , 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.1.2.1. Split and Window Conditioner , 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.1.3 Competitive Positioning of Major Players in Air Conditioner Market
11.2.1.2. Kenya Washing Machine Market
11.2.1.2.1 Kenya Washing Machine Market , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.2.1.1. Top Load and Front Load, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.2.1.1.1. Washing Machine , By Top Load Sub-Segment (Semi-Automatic & Fully Automatic), 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.2.2 Kenya Washing Machine Market , 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.2.2.1. Top Load and Front Load, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.2.2.1.1. Washing Machine , By Top Load Sub-Segment (Semi-Automatic & Fully Automatic), 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.2.3 Competitive Positioning of Major Players in Washing Machine Market
11.2.1.3. Kenya Refrigerator Market
11.2.1.3.1 Kenya Refrigerator Market , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.3.1.1. 90L-140L, 141L-170L, 171L-200L, 201L-240L, 241L-300L and Others, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.3.1.2. 90L-140L, 141L-170L, 171L-200L, 201L-240L, 241L-300L and Others, 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.3.1.3. Frost and No Frost, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.3.1.4. Frost and No Frost, 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.3.2 Competitive Positioning of Major Players in Refrigerator Market
11.2.1.4. Kenya TV Market
11.2.1.4.1 Kenya TV Market , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.4.1.1. Kenya Smart and Non-Smart TV Market , 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.4.1.1.1. Kenya Smart and Non-Smart TV Market , By Sub-Segment (32”, 40”-49”, 50”-65” and Others), 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.1.4.1.2. Kenya Smart and Non-Smart TV Market , 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.4.1.1.1. Kenya Smart and Non-Smart TV Market , By Sub-Segment (32”, 40”-49”, 50”-65” and Others), 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.1.4.2 Competitive Positioning of Major Players in TV Market- Samsung, LG, Generic, Sony, TCL, TLS, Hisense, Mooka, Visionplus, Skyworth, Syinix
11.2.2. Home Appliances Market Share (%), By Sales Channel (2018,2027F)
11.2.2.1.1. Online and Offline, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.2.1.1.1. Exclusive Showrooms and Multi-brand Showrooms, 2014-2018A (USD Million & Thousand Units) & Y-o-Y Growth (%), 2015-2018A
11.2.2.1.2. Online and Offline, 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
11.2.2.1.2.1. Exclusive Showrooms and Multi-brand Showrooms, 2019E-2027F (USD Million & Thousand Units) & Y-o-Y Growth (%), 2019E-2027F
12. Analyst Strategic Recommendation
13. Kenya Home Appliances Market-Assessment of primary data