Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
3.2.2. ADULTS ARE THE LARGEST CONSUMER TYPE
3.2.3. ON-TRADE IS THE FASTEST GROWING DISTRIBUTION CHANNEL IN THE ENERGY DRINKS MARKET

4. MARKET DYNAMICS
4.1. MARKET DEFINITION & SCOPE
4.2. MARKET DRIVERS
4.2.1. RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
4.2.2. GROWTH OF SPORTS AS A PROFESSION
4.3. MARKET RESTRAINTS
4.3.1. AVAILABILITY OF SUBSTITUTES IN THE MARKET
4.3.2. ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
4.4. MARKET OPPORTUNITIES
4.4.1. INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
4.5. MARKET CHALLENGES
4.5.1. RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS

5. MARKET BY TYPE
5.1. ALCOHOLIC ENERGY DRINKS
5.2. NON-ALCOHOLIC ENERGY DRINKS

6. MARKET BY CONSUMER TYPE
6.1. KIDS
6.2. ADULTS
6.3. TEENAGERS

7. MARKET BY DISTRIBUTION CHANNEL
7.1. ON-TRADE DISTRIBUTION CHANNEL
7.2. OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL

8. KEY ANALYTICS
8.1. PORTER’S FIVE FORCE MODEL
8.1.1. THREAT OF NEW ENTRANTS
8.1.2. THREAT OF SUBSTITUTE
8.1.3. BARGAINING POWER OF SUPPLIERS
8.1.4. BARGAINING POWER OF BUYERS
8.1.5. INTENSITY OF COMPETITIVE RIVALRY
8.2. OPPORTUNITY MATRIX
8.3. PESTEL ANALYSIS
8.4. VALUE CHAIN ANALYSIS
8.5. VENDOR LANDSCAPE

9. GEOGRAPHICAL ANALYSIS
9.1. EUROPE
9.1.1. UNITED KINGDOM
9.1.2. GERMANY
9.1.3. FRANCE
9.1.4. ITALY
9.1.5. SPAIN
9.1.6. RUSSIA
9.1.7. REST OF EUROPE

10. COMPETITIVE LANDSCAPE
10.1. COMPANY PROFILES
10.1.1. RED BULL
10.1.2. MONSTER BEVERAGE CORP
10.1.3. PEPSICO, INC.
10.1.4. DR PEPPER SNAPPLE GROUP, INC
10.1.5. NATIONAL BEVERAGE CORP.
10.1.6. SUNTORY HOLDINGS LIMITED
10.1.7. THE COCA-COLA COMPANY
10.1.8. AMWAY
10.1.9. ARIZONA BEVERAGE CO.
10.1.10. XYIENCE ENERGY
10.1.11. ROCKSTAR, INC.

List of Tables
TABLE 1: EUROPE ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 2: EUROPE ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: EUROPE ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)
TABLE 4: EUROPE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
TABLE 5: OPPORTUNITY MATRIX
TABLE 6: VENDOR LANDSCAPE
TABLE 7: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)

List of Figures
FIGURE 1: EUROPE ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)
FIGURE 2: EUROPE NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 3: EUROPE ADULTS’ ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 4: EUROPE ON-TRADE MARKET, 2019-2027 (IN $ BILLION)
FIGURE 5: EUROPE ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 6: EUROPE ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 7: EUROPE ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)
FIGURE 8: EUROPE ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)
FIGURE 9: EUROPE ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)
FIGURE 10: EUROPE ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 11: EUROPE ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 12: PORTER’S FIVE FORCE MODEL
FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS
FIGURE 14: EUROPE ENERGY DRINKS MARKET, COUNTRY OUTLOOK, 2018 & 2027 (%)
FIGURE 15: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 17: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 18: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 19: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 20: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 21: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)



List of Figures


FIGURE 1: EUROPE ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)
FIGURE 2: EUROPE NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 3: EUROPE ADULTS’ ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 4: EUROPE ON-TRADE MARKET, 2019-2027 (IN $ BILLION)
FIGURE 5: EUROPE ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 6: EUROPE ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 7: EUROPE ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)
FIGURE 8: EUROPE ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)
FIGURE 9: EUROPE ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)
FIGURE 10: EUROPE ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 11: EUROPE ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 12: PORTER’S FIVE FORCE MODEL
FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS
FIGURE 14: EUROPE ENERGY DRINKS MARKET, COUNTRY OUTLOOK, 2018 & 2027 (%)
FIGURE 15: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 17: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 18: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 19: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 20: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 21: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

 

List of Tables


TABLE 1: EUROPE ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 2: EUROPE ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: EUROPE ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)
TABLE 4: EUROPE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
TABLE 5: OPPORTUNITY MATRIX
TABLE 6: VENDOR LANDSCAPE
TABLE 7: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)