Table of Content

Executive Summary
1 Market Overview
1.1 Micro Mobility Overview
1.1.1 Key Entities Working in the Micro Mobility Ecosystem
1.2 Vehicles Used for Micro Mobility
1.3 Application of Micro Mobility
1.4 Use Case of Micro Mobility Vehicles

2 Market Dynamics
2.1 Impact Analysis
2.2 Drivers
2.2.1 Falling Prices of Battery and GPS Systems Enabling Price Competitiveness in Micro Mobility Market
2.2.2 Need of Reducing Travel Cost and Environmental Degradation
2.2.3 Need for Efficient Transportation System for Short Distances
2.2.4 Introduction of Connected and Autonomous Vehicles for Micro Mobility
2.3 Challenges
2.3.1 Asset Management Limitations
2.3.2 Developing Customer-Centric Services
2.3.3 Weather and Infrastructure Challenges
2.3.4 Non-Availability of Required Infrastructure and Undefined Legal Responsibility in Developing Countries
2.3.5 Rise in Cyber Threat Due to Increase of Passenger and Vehicle Data Generation
2.4 Opportunities
2.4.1 The Impact of AI in Last-Mile Experience
2.4.2 Future of Micro Mobility: 5G and Autonomous Technology
2.4.3 Transition from Vehicle Ownership to Mobility-as-a-Service (MaaS)
2.4.4 Opportunity for Revenue Generation for Different Entities of Micro Mobility Ecosystem

3 Industry Analysis
3.1 Overview
3.2 Benefits of Micro Mobility
3.2.1 Overview
3.2.2 Gasoline Powered Modes
3.2.3 Electric Powered Modes
3.2.4 Electric Powered Vs. Gasoline Powered Vehicles
3.3 How Are Automotive OEMs Making an Entry into Micro Mobility Ecosystem?
3.4 Key Upcoming Startups
3.4.1 Funding Analysis
3.5 Supply Chain Analysis
3.5.1 Commercial Supply Chain Benefit
3.6 Key Customer Requirements Fulfilled by Micro Mobility

4 Competitive Insights
4.1 Key Strategies and Developments
4.1.1 Partnerships, Collaborations and Joint Ventures
4.1.2 Business Expansion
4.1.3 Product Launches
4.1.4 Mergers and Acquisitions
4.1.5 Others

5 Global Micro Mobility Market (By Requirement)
5.1 Limitations and Assumptions
5.2 Short Distance Trips
5.3 First- and Last-Mile Trips
5.4 Regional Micro Mobility Market (By Requirement)
5.4.1 North America
5.4.2 Europe
5.4.3 APAC
5.4.4 Rest-of-the-World (RoW)

6 Global Micro Mobility Market (By Application)
6.1 Commercial (Logistics) Micro Mobility Service
6.2 Private
6.3 Regional Micro Mobility Market (By Application)
6.3.1 North America
6.3.2 Europe
6.3.3 APAC
6.3.4 Rest-of-the-World (RoW)

7 Global Micro Mobility Market (By Location)
7.1 Tracks (Shared Paths)
7.2 Roads
7.3 Footpaths
7.4 Regional Micro Mobility Market (By Location)
7.4.1 North America
7.4.2 Europe
7.4.3 APAC
7.4.4 Rest-of-the-World (RoW)

8 Global Micro Mobility Market (By Region)
8.1 North America
8.1.1 U.S.
8.1.2 Canada
8.2 Europe
8.2.1 Germany
8.2.2 U.K.
8.2.3 France
8.2.4 Italy
8.2.5 Rest-of-Europe
8.3 APAC
8.3.1 China
8.3.2 Australia
8.3.3 India
8.3.4 Japan
8.3.5 South Korea
8.3.6 Rest-of-APAC
8.4 Rest-of-the-World
8.4.1 Qualitative Analysis of Mexico
8.4.2 Qualitative Analysis of South America
8.4.3 Qualitative Analysis of Middle East
8.4.4 Qualitative Analysis of Africa

9 Company Profiles
9.1 Introduction
9.2 Marble
9.2.1 Company Overview
9.2.2 Role of Marble in Micro Mobility
9.2.3 Product Portfolio
9.2.3.1 List of Micro Mobility Vehicles with Specifications
9.2.4 SWOT Analysis
9.3 EasyMile SAS
9.3.1 Company Overview
9.3.2 Product Offering
9.3.2.1 List of Micro Mobility Vehicles with Specifications
9.4 Floatility GmbH
9.4.1 Company Overview
9.4.2 Role of Floatility GmbH in Micro Mobility Market
9.4.3 Product Offering
9.4.3.1 List of Micro Mobility Vehicles With Specifications
9.4.4 SWOT Analysis
9.5 Meituanbike (Mobike)
9.5.1 Company Overview
9.5.2 Role of Mobike in Micro Mobility Market
9.5.3 Product Offering
9.5.3.1 List of Micro Mobility Vehicles with Specifications
9.5.4 SWOT Analysis
9.6 ANI Technologies (Ola)
9.6.1 Company Overview
9.6.2 Role of Ola in Micro-Mobility Market
9.6.3 Product Offering
9.6.3.1 List of Micro Mobility Vehicles with Specifications
9.6.4 SWOT Analysis
9.7 Uber Technologies Inc.
9.7.1 Company Overview
9.7.2 Role of Uber Technologies Inc. in Micro Mobility Market
9.7.3 Product Offering
9.7.3.1 List of Micro Mobility Vehicles with Specifications
9.7.4 SWOT Analysis
9.8 LimeBike
9.8.1 Company Overview
9.8.2 Role of LimeBike in Micro-Mobility Market
9.8.3 Product Offering
9.8.3.1 List of Micro Mobility Vehicles with Specifications
9.8.4 SWOT Analysis
9.9 Bird Rides, Inc.
9.9.1 Company Overview
9.9.2 Role of Bird Rides, Inc. in Micro-Mobility Market
9.9.3 Product Offering
9.9.3.1 List of Micro Mobility Vehicles With Specifications
9.9.4 SWOT Analysis
9.10 Skip Transport, Inc.
9.10.1 Company Overview
9.10.2 Role of Skip Transport, Inc. in Micro Mobility Market
9.10.3 Product Offering
9.10.3.1 List of Micro Mobility Vehicles with Specifications
9.10.4 SWOT Analysis
9.11 Spin Scooters
9.11.1 Company Overview
9.11.2 Role of Spin in Micro Mobility Market
9.11.3 Product Offering
9.11.3.1 List of Micro Mobility Vehicles With Specifications
9.11.4 SWOT Analysis
9.12 Scoot Networks
9.12.1 Company Overview
9.12.2 Role of Scoot Networks in Micro Mobility Market
9.12.3 Product Offering
9.12.3.1 List of Micro Mobility Vehicles with Specifications
9.12.4 SWOT Analysis
9.13 Zagster Inc.
9.13.1 Company Overview
9.13.2 Role of Zagster Inc. in Micro Mobility Market
9.13.3 Product Offering
9.13.3.1 List of Micro Mobility Vehicles with Specifications
9.13.4 SWOT Analysis
9.14 DoorDash
9.14.1 Company Overview
9.14.2 Role of DoorDash in Micro Mobility Market
9.14.3 Product Offering
9.14.3.1 List of Micro Mobility Vehicles with Specifications
9.14.4 SWOT Analysis
9.15 Postmates Inc.
9.15.1 Company Overview
9.15.2 Role of Postmates Inc. in Micro Mobility Market
9.15.3 Product Offering
9.15.3.1 List of Micro Mobility Vehicles with Specifications
9.15.4 SWOT Analysis
9.16 Zomato
9.16.1 Company Overview
9.16.2 Role of Zomato in Micro Mobility Market
9.16.3 Product Offering
9.16.3.1 List of Micro Mobility Vehicles with Specifications
9.16.4 SWOT Analysis
9.17 Others Innovative Players Operating in the Value Chain
9.17.1 Other Players
9.17.1.1 Product Offering
9.17.1.1.1 List of Micro Mobility Vehicles with Specifications

10 Report Scope and Methodology
10.1.1 Report Scope
10.1.2 Micro Mobility Market Research Methodology
 



List of Tables



Table 3.1: Global Micro Mobility Market, $Million, 2019-2029
Table 3.2: Benefit Analysis of Gasoline Vehicles
Table 3.3: Benefit Analysis of Electric Vehicles
Table 3.4: Benefit Analysis for Electric Micro Mobility Vs. Gasoline Ride Sharing
Table 3.5: Automotive OEMs and Their Micro Mobility Initiatives
Table 3.6: Key Upcoming Startups in Micro Mobility
Table 3.7: Total Funding by Key Startups
Table 5.1: Global Micro Mobility Market (By Requirement), 2019-2029, $Billion
Table 5.2: North America Micro Mobility Market (By Requirement), 2019-2029, $Billion
Table 5.3: Europe Micro Mobility Market (By Requirement), 2019-2029, $Billion
Table 5.4: APAC Micro Mobility Market (By Requirement), 2019-2029, $Billion
Table 5.5: RoW Micro Mobility Market (By Requirement), 2019-2029, $Billion
Table 6.1: Global Micro Mobility Market (By Application), 2019-2029, $Billion
Table 6.2: North America Micro Mobility Market (By Application), 2019-2029, $Billion
Table 6.3: Europe Micro Mobility Market (By Application), 2019-2029, $Billion
Table 6.4: APAC Micro Mobility Market (By Application), 2019-2029, $Billion
Table 6.5: RoW Micro Mobility Market (By Application), 2019-2029, $Billion
Table 7.1: Global Micro Mobility Market (By Location), 2019-2029, $Billion
Table 7.2: North America Micro Mobility Market (By Location), 2019-2029, $Billion
Table 7.3: Europe Micro Mobility Market (By Location), 2019-2029, $Billion
Table 7.4: APAC Micro Mobility Market (By Location), 2019-2029, $Billion
Table 7.5: RoW Micro Mobility Market (By Location), 2019-2029, $Billion
Table 8.1: North America Micro Mobility Market, By Country, 2019-2029, ($Billion)
Table 8.2: Europe Micro Mobility Market (By Country), 2019-2029, $Billion
Table 8.3: APAC Micro Mobility Market (By Country), 2019-2029, $Billion
Table 8.4: Rest-of-the-World Micro Mobility Market (By Country), 2019-2029, $Billion
Table 9.1: uberMOTO Ride Charges
Table 9.2: LimeBike Costing Structure
Table 9.3: Scoot Network Pricing Structure

List of Figures



Figure 1: Global Micro Mobility Market Snapshot
Figure 2: Global Micro Mobility Market by Requirement ($Billion), 2018-2029
Figure 3: Global Micro Mobility Market by Application ($Million), 2018-2029
Figure 4: Global Micro Mobility Market by Location ($Billion), 2018-2029
Figure 1.1: Micro Mobility in Cities
Figure 1.2: Key Entities Working in the Micro Mobility Ecosystem
Figure 1.3: Personal Micro Mobility
Figure 1.4: Commercial Micro Mobility
Figure 2.1: Mega Trends Impacting Micro Mobility Market
Figure 2.2: Impact Analysis for Drivers and Challenges: Micro Mobility Market
Figure 2.3: Price Trend for Electric Vehicle Battery
Figure 2.4: Price Trend for Automotive GPS Module, 2000-2018
Figure 3.1: Capital Raised per Employee
Figure 3.2: Capital Raised by Micro Mobility Startups in Different Funding Stages
Figure 3.3: Unicorn Startups in Micro Mobility
Figure 3.4: Global Micro Mobility Supply Chain
Figure 3.5: Benefits Incurred by Supply Side Players
Figure 4.1: Strategy Share for Global Micro Mobility Market, January 2016- May 2019
Figure 4.2: Partnerships, Collaborations, and Joint Ventures Share (by Company), January 2016- May 2019
Figure 4.3: Strategy Share for Business Expansion, by Company, January 2016- May 2019
Figure 4.4: Strategy Share for Product Launches, by Company, January 2016- May 2019
Figure 4.5: Strategy Share for Mergers and Acquisitions, by Company, January 2016- May 2019
Figure 4.6: Strategy Share for Others, by Company, January 2016- May 2019
Figure 5.1: Global Micro Mobility Market Share (by Requirement), 2019 and 2029
Figure 6.1: Global Micro Mobility Market Share (by Application), 2019 and 2029
Figure 7.1: Global Micro Mobility Market Share (by Location), 2019 and 2029
Figure 8.1: Global Micro Mobility Market Share (by Region), 2019 and 2029
Figure 8.2: North America Micro Mobility Market Share (by Country), 2019 and 2029
Figure 8.3: Europe Micro Mobility Market Share (by Country), 2019 and 2029
Figure 8.4: Europe Micro Mobility Market Share (by Country), 2019 and 2029
Figure 9.1: Percentage of Companies by Type
Figure 9.2: Marble: SWOT Analysis
Figure 9.3: Micro Mobility Service Platform: Floatility GmbH.
Figure 9.4: Floatility GmbH: SWOT Analysis
Figure 9.5: Mobike Micro Mobility Service Application
Figure 9.6: Meituanbike: SWOT Analysis
Figure 9.7: Ola: SWOT Analysis
Figure 9.8: Uber Technologies: SWOT Analysis
Figure 9.9: Lime: SWOT Analysis
Figure 9.10: Bird Ride Inc.: SWOT Analysis
Figure 9.11: Skip Transport, Inc. Scooters: SWOT Analysis
Figure 9.12: Spin Scooters: SWOT Analysis
Figure 9.13: Scoot Network: SWOT Analysis
Figure 9.14: Zagster Inc.: SWOT Analysis
Figure 9.15: DoorDash: SWOT Analysis
Figure 9.16: Postmates Inc.: SWOT Analysis
Figure 9.17: Zomato: SWOT Analysis
Figure 10.1: Global Micro Mobility Market Scope
Figure 10.2: Secondary Data Sources
Figure 10.3: Global Micro Mobility Market Estimation Approach
Figure 10.4: Micro Mobility Market Data Triangulation