Table of Content

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 17
1.3.2 REGIONS COVERED 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary profiles 20
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 ASSUMPTIONS FOR THE STUDY 24
2.6 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE IDENTITY AS A SERVICE MARKET 29
4.2 ASIA PACIFIC IDENTITY AS A SERVICE MARKET, BY VERTICAL AND COUNTRY 30
4.3 IDENTITY AS A SERVICE MARKET: MAJOR COUNTRIES 31

5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Obligations to follow regulatory mandates and data protection laws 33
5.2.1.2 Increased security concerns both in the public and private sector enhanced the demand for cloud-based security solutions and services 33
5.2.2 RESTRAINTS 34
5.2.2.1 Budgetary limitations to inhibit the adoption of IDaaS solutions 34
5.2.2.2 Organizations’ hesitations about cloud-based security adoption 34
5.2.3 OPPORTUNITIES 34
5.2.3.1 Addition of AI and ML technologies to improve identity management 34
5.2.4 CHALLENGES 35
5.2.4.1 Rise in IT infrastructure complexities 35
5.3 USE CASES 35
5.3.1 USE CASE: SCENARIO 1 35
5.3.2 USE CASE: SCENARIO 2 36
5.3.3 USE CASE: SCENARIO 3 36

6 IDENTITY AS A SERVICE MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 PROVISIONING 39
6.2.1 PROVISIONING IS AT THE CORE OF ACCESS RIGHTS COMPLIANCE AND ENFORCEMENT MANAGEMENT 39
6.3 SINGLE SIGN-ON 40
6.3.1 SINGLE SIGN-ON TO SAVE A LOT OF TIME FOR USERS BY AUTHENTICATING THE USER FOR ALL THE APPLICATIONS 40
6.4 ADVANCED AUTHENTICATION 41
6.4.1 GROWING CONCERNS OF THEFTS AND DATA BREACHES FROM ORGANIZATION’S ELECTRONIC DEVICES INCREASING THE DEMAND FOR ADVANCED AUTHENTICATION 41
6.5 AUDIT, COMPLIANCE, AND GOVERNANCE 42
6.5.1 STRINGENT REGULATORY COMPLIANCES FOR AUDIT, COMPLIANCE, AND GOVERNANCE SOLUTION TO DRIVE THE MARKET GROWTH 42
6.6 DIRECTORY SERVICES 43
6.6.1 DIRECTORY SERVICES TO MANAGE USER ACCESS ACCESS CONTROL TO USERS BASED ON CENTRALIZED POLICY AND RULES 43
6.7 PASSWORD MANAGEMENT 44
6.7.1 INCREASING NUMBER OF USERS AND DEVICE IDENTITIES TO FUEL THE GROWTH OF THE PASSWORD MANAGEMENT SEGMENT 44

7 IDENTITY AS A SERVICE MARKET, BY DEPLOYMENT TYPE 45
7.1 INTRODUCTION 46
7.2 PUBLIC CLOUD 47
7.2.1 LOW COST AND INCREASED SECURITY CAPABILITIES TO RESULT IN RISING POPULARITY OF PUBLIC CLOUD 47
7.3 PRIVATE CLOUD 48
7.3.1 PRIVATE CLOUD TO GAIN POPULARITY AMONG ENTERPRISES REQUIRING BETTER CONTROL OVER DATA 48
7.4 HYBRID CLOUD 49
7.4.1 HYBRID CLOUD TO GAIN A HUGE TRACTION DUE TO ITS SEVERAL BENEFITS TO ENTERPRISES 49

8 IDENTITY AS A SERVICE MARKET, BY ORGANIZATION SIZE 50
8.1 INTRODUCTION 51
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 52
8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES ADOPT CLOUD-BASED SERVICES FOR ACHIEVING LOW OPERATIONAL COSTS AND CAPITAL EXPENDITURE ADVANTAGES 52
8.3 LARGE ENTERPRISES 53
8.3.1 GROWING INCLINATION OF LARGE ENTERPRISES TOWARD IDENTITY AS A SERVICE TO PROVIDE A COMMON PLATFORM FOR THE COMPLEX AND DISPERSED COMPUTING ENVIRONMENT AND MANAGEMENT OF IDENTITIES 53

9 IDENTITY AS A SERVICE MARKET, BY VERTICAL 54
9.1 INTRODUCTION 55
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 56
9.2.1 RISE IN IMPERSONATION FRAUD INCIDENTS AND IDENTITY ATTACKS ON BANKS AND FINANCIAL INSTITUTES TO FOSTER THE ADOPTION OF IDENTITY AS A SERVICE SOLUTIONS 56
9.3 TELECOM AND IT 57
9.3.1 NEED TO MANAGE THE HUGE DATABASES OF IDENTITIES GENERATED IN THE TELECOM AND IT VERTICAL TO DRIVE THE ADOPTION OF IDENTITY AS A SERVICE 57
9.4 RETAIL AND CONSUMER GOODS 58
9.4.1 CONSTANT NEED TO MANAGE LARGE DATABASES OF CONSUMER IDENTITY IN THE RETAIL VERTICAL TO DRIVE THE DEMAND FOR IDENTITY AS A SERVICE SOLUTIONS 58
9.5 PUBLIC SECTOR 59
9.5.1 RISE IN CORRUPTION AND BRIBERY TO RAISE THE NEED FOR IMPROVED CLOUD-BASED IDENTITY MANAGEMENT SOLUTIONS AND SERVICES 59
9.6 ENERGY AND UTILITIES 60
9.6.1 IDENTITY AS A SERVICE SOLUTIONS TO ENHANCE OPERATIONAL EFFICIENCY AND MITIGATE POTENTIAL IDENTITY-BASED THREATS IN THE ENERGY AND UTILITIES VERTICAL 60
9.7 MANUFACTURING 61
9.7.1 GROWING ADOPTION OF SECURITY SOLUTIONS AND SERVICES IN THE MANUFACTURING VERTICAL TO DRIVE THE GROWTH OF THE IDENTITY AS A SERVICE MARKET 61
9.8 HEALTHCARE 62
9.8.1 INCREASING INSTANCES OF PATIENT IDENTITY THEFTS TO DRIVE THE DEMAND FOR IDENTITY AS A SERVICE SOLUTIONS IN THE HEALTHCARE VERTICAL 62
9.9 EDUCATION 63
9.9.1 TECHNOLOGICAL ENHANCEMENTS IN EDUCATION VERTICAL TO DRIVE THE DEMAND FOR IDENTITY AS A SERVICE SOLUTIONS 63
9.10 OTHERS 64

10 IDENTITY AS A SERVICE MARKET, BY REGION 65
10.1 INTRODUCTION 66
10.2 NORTH AMERICA 67
10.2.1 UNITED STATES 70
10.2.1.1 Increasing demand for adoption of digital identities in the government and public sector to drive the adoption of identity as a service solutions in the US 70
10.2.2 CANADA 70
10.2.2.1 Rise in false transactions in Canada to increase the adoption of identity as a service 70
10.3 EUROPE 71
10.3.1 UNITED KINGDOM 73
10.3.1.1 Emphasis on securing citizens’ identities and addressing GDPR requirements to drive the identity as a service market growth in the UK 73
10.3.2 GERMANY 73
10.3.2.1 Growing use of the internet to push the demand for data and identity security against attacks in Germany 73
10.3.3 REST OF EUROPE 73
10.4 ASIA PACIFIC 74
10.4.1 CHINA 77
10.4.1.1 Increased demand for online identity verification to prove Chinese nationals’ identity and new cyber policies to foster the adoption of identity as a service 77
10.4.2 JAPAN 77
10.4.2.1 Rise in money laundering and identity impersonation to boost the adoption of identity as a service in Japan 77
10.4.3 INDIA 77
10.4.3.1 Increased adoption rate of cloud-based security solutions to contribute to the growth of identity as a service 77
10.4.4 REST OF ASIA PACIFIC 77
10.5 MIDDLE EAST AND AFRICA 78
10.5.1 UNITED ARAB EMIRATES 80
10.5.1.1 Increased need to prevent identity thefts to fuel the demand for identity as a service in the UAE 80
10.5.2 KINGDOM OF SAUDI ARABIA 80
10.5.2.1 Government initiatives to improve the security landscape to offer opportunities for the identity as a service market in Saudi Arabia 80
10.5.3 SOUTH AFRICA 80
10.5.3.1 Rapid adoption of the latest technologies to provide opportunities to identity as a service providers in South Africa 80
10.5.4 REST OF MIDDLE EAST AND AFRICA 81
10.6 LATIN AMERICA 81
10.6.1 BRAZIL 83
10.6.1.1 Digital transformation initiatives across verticals, such as BFSI, retail, manufacturing, and healthcare 83
10.6.2 MEXICO 83
10.6.2.1 Growing adoption of cloud-based solutions to increase the demand for identity as a service in Mexico 83
10.6.3 REST OF LATIN AMERICA 83
11 COMPETITIVE LANDSCAPE 84
11.1 INTRODUCTION 84
11.2 COMPETITIVE SITUATION AND TRENDS 85
11.2.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 85
11.2.2 AGREEMENTS AND PARTNERSHIPS 86
11.2.3 ACQUISITIONS 87
11.3 MARKET RANKING OF KEY PLAYERS 87
12 COMPANY PROFILES 88
12.1 OKTA 88
(Business Overview, Solutions, Platforms, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 PING IDENTITY 92
12.3 IDAPTIVE 96
12.4 MICROSOFT 98
12.5 ORACLE 101
12.6 ONELOGIN 104
12.7 IBM 107
12.8 GOOGLE 109
12.9 SALESFORCE 112
12.10 CA TECHNOLOGIES 114
12.11 SAILPOINT TECHNOLOGIES 116
12.12 SIMEIO SOLUTIONS 117
12.13 JUMIO 117
12.14 CONNECTIS 118
12.15 AUTH0 118
12.16 ONE IDENTITY 119
12.17 JUMPCLOUD 119
12.18 HCL 120
12.19 CAPGEMINI 121
12.20 GEMALTO 122
*Details on Business Overview, Solutions, Platforms, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 123
13.1 INDUSTRY EXCERPTS 123
13.2 DISCUSSION GUIDE 124
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 127
13.4 AVAILABLE CUSTOMIZATIONS 129
13.5 RELATED REPORTS 129
13.6 AUTHOR DETAILS 130



List of Figures



FIGURE 1 GLOBAL IDENTITY AS A SERVICE MARKET: RESEARCH DESIGN 19
FIGURE 2 IDENTITY AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 22
FIGURE 3 IDENTITY AS A SERVICE MARKET SIZE, 2019–2024 26
FIGURE 4 PROVISIONING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 26
FIGURE 5 PUBLIC CLOUD SEGMENT TO LEAD THE IDENTITY AS A SERVICE MARKET DURING THE FORECAST PERIOD 27
FIGURE 6 IDENTITY AS A SERVICE MARKET: REGIONAL SNAPSHOT 28
FIGURE 7 INCREASING DEMAND FOR CLOUD-BASED SECURITY SOLUTIONS AND SERVICES TO FUEL THE MARKET GROWTH FROM 2019 TO 2024 29
FIGURE 8 BANKING, FINANCIAL SERVICES, AND INSURANCE SEGMENT AND JAPAN TO ACCOUNT FOR THE HIGHEST MARKET SHARES IN ASIA PACIFIC IN 2019 30
FIGURE 9 CHINA AND SOUTH AFRICA PROJECTED TO REGISTER THE HIGHEST CAGR
FROM 2019 TO 2024 31
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IDENTITY AS A SERVICE MARKET 32
FIGURE 11 ADVANCED AUTHENTICATION SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 38
FIGURE 12 HYBRID CLOUD SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 46
FIGURE 13 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO WITNESS A HIGHER GROWTH DURING THE FORECAST PERIOD 51
FIGURE 14 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 55
FIGURE 15 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR IN THE IDENTITY AS A SERVICE MARKET DURING THE FORECAST PERIOD 66
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 67
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 74
FIGURE 18 KEY GROWTH STRATEGIES ADOPTED BY THE LEADING PLAYERS BETWEEN
2017 AND 2019 84
FIGURE 19 KEY PLAYERS IN THE IDENTITY AS A SERVICE MARKET, 2019 87
FIGURE 20 OKTA: COMPANY SNAPSHOT 88
FIGURE 21 OKTA: SWOT ANALYSIS 90
FIGURE 22 PING IDENTITY: SWOT ANALYSIS 94
FIGURE 23 IDAPTIVE: SWOT ANALYSIS 97
FIGURE 24 MICROSOFT: COMPANY SNAPSHOT 98
FIGURE 25 MICROSOFT: SWOT ANALYSIS 100
FIGURE 26 ORACLE: COMPANY SNAPSHOT 101
FIGURE 27 ORACLE: SWOT ANALYSIS 103
FIGURE 28 ONELOGIN: SWOT ANALYSIS 106
FIGURE 29 IBM: COMPANY SNAPSHOT 107
FIGURE 30 GOOGLE: COMPANY SNAPSHOT 109
FIGURE 31 SALESFORCE: COMPANY SNAPSHOT 112
FIGURE 32 CA TECHNOLOGIES: COMPANY SNAPSHOT 114

 

List of Tables



TABLE 1 FACTOR ANALYSIS 23
TABLE 2 IDENTITY AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 38
TABLE 3 PROVISIONING: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 39
TABLE 4 SINGLE SIGN-ON: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 5 ADVANCED AUTHENTICATION: IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 41
TABLE 6 AUDIT, COMPLIANCE, AND GOVERNANCE: IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 7 DIRECTORY SERVICES: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 43
TABLE 8 PASSWORD MANAGEMENT: IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 44
TABLE 9 IDENTITY AS A SERVICE MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 46
TABLE 10 PUBLIC CLOUD: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 47
TABLE 11 PRIVATE CLOUD: IDENTITY AS A SERVICE MARKET SIZE 2017–2024 (USD MILLION) 48
TABLE 12 HYBRID CLOUD: IDENTITY AS A SERVICE MARKET SIZE 2017–2024 (USD MILLION) 49
TABLE 13 IDENTITY AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 51
TABLE 14 SMALL AND MEDIUM-SIZED ENTERPRISES: IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 52
TABLE 15 LARGE ENTERPRISES: IDENTITY AS A SERVICE MARKET SIZE 2017–2024 (USD MILLION) 53
TABLE 16 IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 55
TABLE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 56
TABLE 18 TELECOM AND IT: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 57
TABLE 19 RETAIL AND CONSUMER GOODS: IDENTITY AS A SERVICE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 58
TABLE 20 PUBLIC SECTOR: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 59
TABLE 21 ENERGY AND UTILITIES: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 60
TABLE 22 MANUFACTURING: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 61
TABLE 23 HEALTHCARE: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 62
TABLE 24 EDUCATION: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 63
TABLE 25 OTHERS: IDENTITY AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 64
TABLE 26 IDENTITY AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 66
TABLE 27 NORTH AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 68
TABLE 28 NORTH AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 68
TABLE 29 NORTH AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 68
TABLE 30 NORTH AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 69
TABLE 31 NORTH AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 69
TABLE 32 EUROPE: IDENTITY AS A SERVICE MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 71
TABLE 33 EUROPE: IDENTITY AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 71
TABLE 34 EUROPE: IDENTITY AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 72
TABLE 35 EUROPE: IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 72
TABLE 36 EUROPE: IDENTITY AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 72
TABLE 37 ASIA PACIFIC: IDENTITY AS A SERVICE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 75
TABLE 38 ASIA PACIFIC: IDENTITY AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 75
TABLE 39 ASIA PACIFIC: IDENTITY AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 75
TABLE 40 ASIA PACIFIC: IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 76
TABLE 41 ASIA PACIFIC: IDENTITY AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 76
TABLE 42 MIDDLE EAST AND AFRICA: IDENTITY AS A SERVICE MARKET SIZE BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 78
TABLE 43 MIDDLE EAST AND AFRICA: IDENTITY AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 78
TABLE 44 MIDDLE EAST AND AFRICA: IDENTITY AS A SERVICE MARKET SIZE BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 79
TABLE 45 MIDDLE EAST AND AFRICA: IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 79
TABLE 46 MIDDLE EAST AND AFRICA: IDENTITY AS A SERVICE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 80
TABLE 47 LATIN AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 81
TABLE 48 LATIN AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 81
TABLE 49 LATIN AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 82
TABLE 50 LATIN AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY VERTICAL 2017–2024 (USD MILLION) 82
TABLE 51 LATIN AMERICA: IDENTITY AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 83
TABLE 52 MARKET EVALUATION FRAMEWORK 85
TABLE 53 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2017–2019 85
TABLE 54 AGREEMENTS AND PARTNERSHIPS, 2018–2019 86
TABLE 55 ACQUISITIONS, 2019 87