Table of Content

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific In-app Advertising Market, by Platform
1.4.2 Asia Pacific In-app Advertising Market, by Type
1.4.3 Asia Pacific In-app Advertising Market, by Application
1.4.4 Asia Pacific In-app Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
Chapter 4. Asia Pacific In-app Advertising Market by Platform
4.1 Asia Pacific In-app Advertising Android Market by Country
4.2 Asia Pacific In-app Advertising iOS Market by Country
4.3 Asia Pacific In-app Advertising Others Market by Country
Chapter 5. Asia Pacific In-app Advertising Market by Type
5.1 Asia Pacific In-app Advertising Banner Ads Market by Country
5.2 Asia Pacific In-app Advertising Rich Media Ads Market by Country
5.3 Asia Pacific In-app Advertising Interstitial Ads Market by Country
5.4 Asia Pacific In-app Advertising Video Ads Market by Country
5.5 Asia Pacific Other Type In-app Advertising Market by Country
Chapter 6. Asia Pacific In-app Advertising Market by Application
6.1 Asia Pacific Messaging In-app Advertising Market by Country
6.2 Asia Pacific Entertainment In-app Advertising Market by Country
6.3 Asia Pacific Online Shopping In-app Advertising Market by Country
6.4 Asia Pacific Gaming In-app Advertising Market by Country
6.5 Asia Pacific Payments and Ticketing In-app Advertising Market by Country
6.6 Asia Pacific Others In-app Advertising Market by Country
Chapter 7. Asia Pacific In-app Advertising Market by Country
7.1 China In-app Advertising Market
7.1.1 China In-app Advertising Market by Platform
7.1.2 China In-app Advertising Market by Type
7.1.3 China In-app Advertising Market by Application
7.2 Japan In-app Advertising Market
7.2.1 Japan In-app Advertising Market by Platform
7.2.2 Japan In-app Advertising Market by Type
7.2.3 Japan In-app Advertising Market by Application
7.3 India In-app Advertising Market
7.3.1 India In-app Advertising Market by Platform
7.3.2 India In-app Advertising Market by Type
7.3.3 India In-app Advertising Market by Application
7.4 South Korea In-app Advertising Market
7.4.1 South Korea In-app Advertising Market by Platform
7.4.2 South Korea In-app Advertising Market by Type
7.4.3 South Korea In-app Advertising Market by Application
7.5 Singapore In-app Advertising Market
7.5.1 Singapore In-app Advertising Market by Platform
7.5.2 Singapore In-app Advertising Market by Type
7.5.3 Singapore In-app Advertising Market by Application
7.6 Malaysia In-app Advertising Market
7.6.1 Malaysia In-app Advertising Market by Platform
7.6.2 Malaysia In-app Advertising Market by Type
7.6.3 Malaysia In-app Advertising Market by Application
7.7 Rest of Asia Pacific In-app Advertising Market
7.7.1 Rest of Asia Pacific In-app Advertising Market by Platform
7.7.2 Rest of Asia Pacific In-app Advertising Market by Type
7.7.3 Rest of Asia Pacific In-app Advertising Market by Application
Chapter 8. Company Profiles
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Collaborations, partnerships and agreements:
8.1.5.2 Product launches:
8.1.5.3 Expansions:
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Collaborations, partnerships and agreements:
8.2.1.2 Product launches:
8.2.1.3 Acquisition and mergers:
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Collaborations, partnerships and agreements:
8.3.5.2 Acquisition and mergers:
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Collaborations, partnerships and agreements:
8.4.5.2 Product launches:
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Collaborations, partnerships and agreements:
8.5.5.2 Product launches:
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Collaborations, partnerships and agreements:
8.6.2.2 Product launches:
8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Collaborations, partnerships and agreements:
8.7.5.2 Acquisition and mergers:
8.7.5.3 Product launches:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Collaborations, partnerships and agreements:
8.8.4.2 Product launches:
8.8.4.3 Acquisition and mergers:
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Collaborations, partnerships and agreements:
8.10.2.2 Acquisition and mergers:
8.10.2.3 Product launches:
8.10.2.4 Expansions:



List of Tables


TABLE 1 ASIA PACIFIC IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 2 ASIA PACIFIC IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– IN-APP ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND EXPANSIONS– IN-APP ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – IN-APP ADVERTISING MARKET
TABLE 6 ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 7 ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 8 ASIA PACIFIC IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 9 ASIA PACIFIC IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 10 ASIA PACIFIC IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 11 ASIA PACIFIC IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 12 ASIA PACIFIC IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 13 ASIA PACIFIC IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 14 ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 15 ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 16 ASIA PACIFIC IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 17 ASIA PACIFIC IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 18 ASIA PACIFIC IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 19 ASIA PACIFIC IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 20 ASIA PACIFIC IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 21 ASIA PACIFIC IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 22 ASIA PACIFIC IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 23 ASIA PACIFIC IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 24 ASIA PACIFIC OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 25 ASIA PACIFIC OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 26 ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 27 ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 28 ASIA PACIFIC MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 29 ASIA PACIFIC MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 30 ASIA PACIFIC ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 31 ASIA PACIFIC ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 32 ASIA PACIFIC ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 33 ASIA PACIFIC ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 34 ASIA PACIFIC GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 35 ASIA PACIFIC GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 36 ASIA PACIFIC PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 37 ASIA PACIFIC PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 38 ASIA PACIFIC OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 39 ASIA PACIFIC OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 40 ASIA PACIFIC IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 41 ASIA PACIFIC IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 42 CHINA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 43 CHINA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 44 CHINA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 45 CHINA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 46 CHINA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 47 CHINA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 48 CHINA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 49 CHINA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 50 JAPAN IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 51 JAPAN IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 52 JAPAN IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 53 JAPAN IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 54 JAPAN IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 55 JAPAN IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 56 JAPAN IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 57 JAPAN IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 58 INDIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 59 INDIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 60 INDIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 61 INDIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 62 INDIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 63 INDIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 64 INDIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 65 INDIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 66 SOUTH KOREA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 67 SOUTH KOREA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 68 SOUTH KOREA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 69 SOUTH KOREA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 70 SOUTH KOREA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 71 SOUTH KOREA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 72 SOUTH KOREA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 73 SOUTH KOREA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 74 SINGAPORE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 75 SINGAPORE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 76 SINGAPORE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 77 SINGAPORE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 78 SINGAPORE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 79 SINGAPORE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 80 SINGAPORE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 81 SINGAPORE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 82 MALAYSIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 83 MALAYSIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 84 MALAYSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 85 MALAYSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 86 MALAYSIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 87 MALAYSIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 88 MALAYSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 89 MALAYSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 90 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 91 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 92 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 93 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 94 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 95 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 96 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 97 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 98 KEY INFORMATION – FACEBOOK, INC.
TABLE 99 KEY INFORMATION – TWITTER, INC.
TABLE 100 KEY INFORMATION – APPLE, INC.
TABLE 101 KEY INFORMATION – GOOGLE, INC.
TABLE 102 KEY INFORMATION – THE RUBICON PROJECT, INC.
TABLE 103 KEY INFORMATION – INMOBI PTE LTD.
TABLE 104 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 105 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 106 KEY INFORMATION – TAPJOY, INC.
TABLE 107 KEY INFORMATION – CHARTBOOST, INC.
LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: FACEBOOK, INC.
FIG 6 SWOT ANALYSIS: FACEBOOK, INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: TWITTER, INC.
FIG 8 SWOT ANALYSIS: TWITTER, INC.
FIG 9 SWOT ANALYSIS: APPLE, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GOOGLE, INC.
FIG 11 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 12 RECENT STRATEGIES AND DEVELOPMENTS: THE RUBICON PROJECT, INC.
FIG 13 SWOT ANALYSIS: THE RUBICON PROJECT, INC.
FIG 14 RECENT STRATEGIES AND DEVELOPMENTS: INMOBI PTE LTD.
FIG 15 RECENT STRATEGIES AND DEVELOPMENTS: MICROSOFT CORPORATION
FIG 17 SWOT ANALYSIS: MICROSOFT CORPORATION
FIG 18 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 19 SWOT ANALYSIS: VERIZON COMMUNICATIONS, INC.
FIG 20 RECENT STRATEGIES AND DEVELOPMENTS: CHARTBOOST, INC.