Table of Content

1 INTRODUCTION 12
1.1 STUDY OBJECTIVES 12
1.2 DEFINITION 12
1.3 STUDY SCOPE 13
1.3.1 MARKETS COVERED 13
1.3.2 GEOGRAPHIC SCOPE 13
1.3.3 YEARS CONSIDERED 14
1.4 CURRENCY 14
1.5 PACKAGE SIZE 14
1.6 LIMITATIONS 14
1.7 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 17
2.1.2.3 Breakdown of primaries 18
2.2 MARKET SIZE ESTIMATION 18
2.2.1 BOTTOM-UP APPROACH 18
2.2.2 TOP-DOWN APPROACH 19
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 20
2.4 RESEARCH ASSUMPTIONS 21

3 EXECUTIVE SUMMARY 22

4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE OPPORTUNITIES IN PET WEARABLE MARKET 26
4.2 PET WEARABLE MARKET, BY PRODUCT (THOUSAND UNITS) 26
4.3 PET WEARABLE MARKET FOR SENSORS, BY PRODUCT (THOUSAND UNITS) 27
4.4 PET WEARABLE MARKET IN APAC 27
4.5 PET WEARABLE MARKET, BY GEOGRAPHY 28
?

5 MARKET OVERVIEW 29
5.1 INTRODUCTION 29
5.1.1 DRIVERS 29
5.1.1.1 Surging demand for IoT in pet tracking devices 29
5.1.1.2 Increasing concerns toward pet health and well being 30
5.1.1.3 Rising pet population and pet humanization 30
5.1.1.4 Growing expenditure on pets due to high disposal income 31
5.1.2 RESTRAINT 31
5.1.2.1 High power consumption and limited battery life of
pet wearable devices 31
5.1.3 OPPORTUNITY 31
5.1.3.1 Rapid advancements in WAN and LPWAN technologies 31
5.1.3.2 Exponential demand for pet wearables from developing
countries in APAC 32
5.1.4 CHALLENGES 32
5.1.4.1 High cost and requirement for continuous subscriptions 32

6 PET WEARABLE MARKET, BY COMPONENT 33
6.1 GPS CHIPS 33
6.2 RFID CHIPS 33
6.3 CONNECTIVITY INTEGRATED CIRCUITS 34
6.3.1 BLUETOOTH CHIPS 34
6.3.2 WI-FI CHIPS 35
6.3.3 CELLULAR CHIPS 35
6.4 SENSORS 36
6.5 PROCESSORS 37
6.6 MEMORY 37
6.7 DISPLAYS 38
6.8 BATTERIES 38
6.9 OTHERS 39

7 PET WEARABLE MARKET, BY PRODUCT 40
7.1 INTRODUCTION 41
7.2 SMART COLLARS 42
7.2.1 SMART COLLARS ACCOUNTED FOR THE LARGEST SHARE OF
THE OVERALL PET WEARABLE MARKET IN 2018. 42
7.3 SMART CAMERAS 43
7.3.1 POTENTIAL OF AI TO BRING NEW CAPABILITIES TO
PET SMART CAMERA MARKET 43
7.4 SMART HARNESSES 44
7.4.1 SMART HARNESS EXPECTED TO GROW AT HIGHEST CAGR
DURING THE FORECAST PERIOD 44

8 PET WEARABLE MARKET, BY REGION 46
8.1 INTRODUCTION 47
8.2 NORTH AMERICA 48
8.2.1 US 50
8.2.1.1 US accounted for largest share of North American pet wearable market in 2018 50
8.2.2 CANADA 50
8.2.2.1 Pet ownership is on rise in Canada 50
8.2.3 MEXICO 50
8.2.3.1 Mexico is third-largest country in North American pet wearable market in 2018 50
8.3 EUROPE 51
8.3.1 UK 52
8.3.1.1 Growing dog population increases demand for pet health and fitness trackers in UK 52
8.3.2 GERMANY 52
8.3.2.1 Increasing trend of pet humanization 52
8.3.3 FRANCE 53
8.3.3.1 Higher focus on pet health in France 53
8.3.4 ROE 53
8.4 ASIA PACIFIC 54
8.4.1 JAPAN 55
8.4.1.1 Rising focus on pet ownership 55
8.4.2 CHINA 55
8.4.2.1 China held largest market share of pet wearable market in APAC 55
8.4.3 AUSTRALIA 56
8.4.3.1 Australian market is also trending toward pet humanization 56
8.4.4 ROAPAC 56
8.5 ROW 57
8.5.1 SOUTH AMERICA 57
8.5.1.1 Rise in pet population contributes to continual growth of pet wearable industry 57
8.5.2 MIDDLE EAST & AFRICA 58
8.5.2.1 Market in MEA is at emerging stage and has significant potential for growth during forecast period 58

9 COMPETITIVE LANDSCAPE 59
9.1 INTRODUCTION 59
9.2 MARKET RANKING ANALYSIS: PET WEARABLE MARKET 60
9.3 COMPETITIVE SITUATIONS AND TRENDS 60
9.3.1 PRODUCT LAUNCHES AND DEVELOPMENTS 60
9.3.2 PARTNERSHIPS AND COLLABORATIONS 61
9.3.3 ACQUISITIONS 62
9.4 COMPETITIVE LEADERSHIP MAPPING 62
9.4.1 VISIONARY LEADERS 62
9.4.2 INNOVATORS 62
9.4.3 DYNAMIC DIFFERENTIATORS 62
9.4.4 EMERGING COMPANIES 62

10 COMPANY PROFILES 64
10.1 KEY PLAYERS 64
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
10.1.1 PETPACE 64
10.1.2 GARMIN 66
10.1.3 MOTOROLA MOBILTIY (BINATONE) 69
10.1.4 FITBARK 71
10.1.5 WHISTLE LABS 73
10.1.6 TRACTIVE 75
10.1.7 LINK AKC (WAGZ) 77
10.1.8 NUM’AXES (EYENIMAL) 79
10.1.9 KYON 80
* Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
10.2 OTHER COMPANIES 81
10.2.1 GOPRO 81
10.2.2 PAWBO 81
10.2.3 LOC8TOR 82
10.2.4 POD TRACKERS 82
10.2.5 FELCANA 83
10.2.6 SCOLLAR 83
10.2.7 INVOXIA 84
10.2.8 DOGTRA 84
10.2.9 XIOMI 85
10.2.10 RAWR 85

11 APPENDIX 86
11.1 INSIGHTS FROM INDUSTRY EXPERTS 86
11.2 DISCUSSION GUIDE 87
11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 90
11.4 AVAILABLE CUSTOMIZATIONS 92
11.5 RELATED REPORTS 92
11.6 AUTHOR DETAILS 93



List of Figures



FIGURE 1 MARKET SEGMENTATION 13
FIGURE 2 PET WEARABLE MARKET: RESEARCH DESIGN 15
FIGURE 3 DATA TRIANGULATION 20
FIGURE 4 PROCESS FLOW OF MARKET SIZE ESTIMATION 21
FIGURE 5 PET WEARABLE MARKET IN TERMS OF VALUE AND VOLUME (2016–2024) 23
FIGURE 6 SMART COLLARS TO HOLD LARGEST SIZE OF PET WEARABLE MARKET
FROM 2019 TO 2024 23
FIGURE 7 PET WEARABLE MARKET, BY COMPONENT, IN TERMS OF VOLUME, 2016–2024 24
FIGURE 8 PET WEARABLE MARKET IN APAC WITNESSED HIGHEST CAGR IN TERMS OF VALUE, IN 2018 25
FIGURE 9 RISING PET POPULATION AND PET HUMANIZATION TO SPUR THE GROWTH OF PET WEARABLE MARKET DURING FORCASTE PERIOD 26
FIGURE 10 SMART COLLARS TO RECORD LARGEST SHIPMENT DURING FORECAST PERIOD 26
FIGURE 11 SMART COLLARS TO HOLD LARGEST SIZE, IN TERMS OF VOLUME, BY 2024 27
FIGURE 12 CHINA WAS LARGEST SHAREHOLDER OF PET WEARABLE MARKET, IN TERMS OF VALUE, IN APAC IN 2018 27
FIGURE 13 US TO HOLD LARGEST SHARE OF PET WEARABLE MARKET IN TERMS OF VALUE, BY 2018 28
FIGURE 14 MARKET DYNAMICS 29
FIGURE 15 MARKET IN APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 47
FIGURE 16 NORTH AMERICA: PET WEARABLE MARKET SNAPSHOT 48
FIGURE 17 EUROPE: PET WEARABLE MARKET SNAPSHOT 54
FIGURE 18 KEY GROWTH STRATEGIES ADOPTED BY TOP COMPANIES, 2015–2019 59
FIGURE 19 MARKET RANKING OF TOP 5 PLAYERS IN PET WEARABLE MARKET, 2018 60
FIGURE 20 PET WEARABLE MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2018 63
FIGURE 21 GARMIN: COMPANY SNAPSHOT 66

 

List of Tables



TABLE 1 PET WEARABLE MARKET FOR GPS CHIPS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 33
TABLE 2 PET WEARABLE MARKET FOR RFID CHIPS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 34
TABLE 3 PET WEARABLE MARKET FOR BLUETOOTH CHIPS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 34
TABLE 4 PET WEARABLE MARKET FOR WI-FI CHIPS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 35
TABLE 5 PET WEARABLE MARKET FOR CELLULAR CHIPS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 36
TABLE 6 PET WEARABLE MARKET FOR SENSORS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 36
TABLE 7 PET WEARABLE MARKET FOR PROCESSORS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 37
TABLE 8 PET WEARABLE MARKET FOR MEMORY, BY PRODUCT 2016–2024 (THOUSAND UNITS) 38
TABLE 9 PET WEARABLE MARKET FOR DISPLAYS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 38
TABLE 10 PET WEARABLE MARKET FOR BATTERIES, BY PRODUCT 2016–2024 (THOUSAND UNITS) 39
TABLE 11 PET WEARABLE MARKET FOR OTHER COMPONENTS, BY PRODUCT 2016–2024 (THOUSAND UNITS) 39
TABLE 12 GLOBAL PET WEARABLE MARKET, BY PRODUCT, 2016–2024 (USD MILLION) 41
TABLE 13 GLOBAL PET WEARABLE MARKET, BY PRODUCT, 2016–2024 (THOUSAND UNITS) 41
TABLE 14 PET WEARABLE MARKET FOR SMART COLLARS, BY COMPONENT 2016–2024 (MILLION UNITS) 42
TABLE 15 PET WEARABLE MARKET FOR SMART COLLARS, BY REGION 2016–2024 (USD MILLION) 43
TABLE 16 PET WEARABLE MARKET FOR SMART CAMERAS, BY COMPONENT 2016–2024 (THOUSAND UNITS) 43
TABLE 17 PET WEARABLE MARKET FOR SMART CAMERAS, BY REGION 2016–2024 (USD MILLION) 44
TABLE 18 PET WEARABLE MARKET FOR SMART HARNESSES, BY COMPONENT 2016–2024 (THOUSAND UNITS) 45
TABLE 19 PET WEARABLE MARKET FOR SMART HARNESSES, BY REGION 2016–2024 (USD MILLION) 45
TABLE 20 GLOBAL PET WEARABLE MARKET, BY REGION, 2016–2024 (USD MILLION) 47
TABLE 21 PET WEARABLE MARKET IN NORTH AMERICA, BY PRODUCT 2016–2024 (USD MILLION) 48
TABLE 22 PET WEARABLE MARKET IN NORTH AMERICA, BY COUNTRY 2016–2024 (USD MILLION) 49
TABLE 23 PET WEARABLE MARKET IN EUROPE, BY PRODUCT, 2016–2024 (USD MILLION) 51
TABLE 24 PET WEARABLE MARKET IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION) 52
TABLE 25 PET WEARABLE MARKET IN APAC, BY PRODUCT, 2016–2024 (USD MILLION) 54
TABLE 26 PET WEARABLE MARKET IN APAC, BY COUNTRY, 2016–2024 (USD MILLION) 55
TABLE 27 PET WEARABLE MARKET IN ROW, BY PRODUCT, 2016–2024 (USD MILLION) 57
TABLE 28 PET WEARABLE MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION) 57
TABLE 29 PET WEARABLE MARKET IN SOUTH AMERICA, BY COUNTRY 2016–2024 (USD MILLION) 58
TABLE 30 PET WEARABLE MARKET IN MIDDLE EAST & AFRICA, BY REGION 2016–2024 (USD MILLION) 58
TABLE 31 PRODUCT LAUNCHES AND DEVELOPMENTS (2016–2019) 60
TABLE 32 PARTNERSHIPS AND COLLABORATIONS (2016–2018) 61
TABLE 33 ACQUISITIONS (2015–2018) 62