Table of Content

Personal Luxury in Turkey
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Younger Consumers and Digital Strategies Drive the Growth of Personal Luxury
Foreign Tourists Boost Value Sales of Personal Luxury As They Take Advantage of the Lower Price-points
Economic Downturn Is A Potential Threat To the Growth of Personal Luxury Goods
Competitive Landscape
Boyner Holding As and Investment Firm Mayhoola Terminate Their Partnership and Share Boyner Retail’s Existing Portfolio
Leading Personal Luxury Players To Benefit From the Opening of New Outlets Across Turkey
the Fierce Competitive Landscape Encourages Several Players To Offer Discounts To Consumers
Category Data
Table 1 Sales of Personal Luxury by Category: Value 2014-2019
Table 2 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 4 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 5 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 6 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Executive Summary
Despite A Decline in Growth, the Increase in Tourism, the Rise of Men’s Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods
the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings
Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share
Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise
Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars
Market Indicators
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources