1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 PRODUCT DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.2 SECONDARY DATA 21
2.2.1 KEY SECONDARY SOURCES 21
2.2.2 KEY DATA FROM SECONDARY SOURCES 22
2.3 PRIMARY DATA 22
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 23
2.3.2 PRIMARY PARTICIPANTS 23
2.3.3 KEY DATA FROM PRIMARY SOURCES 24
2.4 MARKET SIZE ESTIMATION 24
2.4.1 BOTTOM-UP APPROACH 24
2.4.2 TOP-DOWN APPROACH 25
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.6 ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 32
4.1 ATTRACTIVE OPPORTUNITIES IN THE VEHICLE CONTROL UNIT MARKET 32
4.2 ASIA PACIFIC TO LEAD THE VEHICLE CONTROL UNIT MARKET 33
4.3 VEHICLE CONTROL UNIT MARKET IN ASIA PACIFIC, BY OFFERING TYPE AND COUNTRY 34
4.4 VEHICLE CONTROL UNIT MARKET, BY VEHICLE TYPE 35
4.5 VEHICLE CONTROL UNIT MARKET, BY PROPULSION TYPE 35
4.6 VEHICLE CONTROL UNIT MARKET, BY CAPACITY TYPE 36
4.7 VEHICLE CONTROL UNIT MARKET, BY VOLTAGE TYPE 36
4.8 VEHICLE CONTROL UNIT MARKET, BY ELECTRIC TWO-WHEELER TYPE 37
4.9 VEHICLE CONTROL UNIT MARKET, BY OFF-HIGHWAY ELECTRIC VEHICLE TYPE 37
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5 MARKET OVERVIEW 38
5.1 INTRODUCTION 38
5.2 MARKET DYNAMICS 39
5.2.1 DRIVERS 39
5.2.1.1 Growing trend of electric vehicles 39
5.2.1.2 Increasing demand for automation in vehicles and electrification
of automotive parts 40
5.2.2 RESTRAINTS 40
5.2.2.1 High investments required 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing demand for innovative technologies 40
5.2.3.2 Customizable and standardized VCU software 40
5.2.4 CHALLENGES 41
5.2.4.1 Possibility of complete failure 41

6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 TECHNOLOGY ANALYSIS 42
6.3 VCU-S AND VCU-P 42
6.4 PROGRAMMABLE AND FLEXIBLE VCU 43
6.5 PORTER’S FIVE FORCES MODEL ANALYSIS 43

7 VEHICLE CONTROL UNIT MARKET, BY VEHICLE TYPE 44
7.1 INTRODUCTION 45
7.2 RESEARCH METHODOLOGY 46
7.3 COMMERCIAL VEHICLE 47
7.3.1 ELECTRIFICATION OF PUBLIC TRANSPORT TO BOOST THE VEHICLE CONTROL UNIT MARKET 47
7.4 PASSENGER CAR 48
7.4.1 INCREASING DEMAND FOR ADVANCED DRIVE UNIT FUNCTIONS AND FEATURES TO DRIVE THE PASSENGER CAR SEGMENT 48
7.5 KEY PRIMARY INSIGHTS 49

8 VEHICLE CONTROL UNIT MARKET, BY PROPULSION TYPE 50
8.1 INTRODUCTION 51
8.2 RESEARCH METHODOLOGY 52
8.3 BEV 53
8.3.1 BEV SEGMENT TO DOMINATE THE ASIA PACIFIC REGION 53
8.4 HEV 54
8.4.1 ADVANCED VCU WOULD IMPROVE OVERALL HEV FUNCTIONALITY 54
8.5 PHEV 55
8.6 KEY PRIMARY INSIGHTS 56

9 VEHICLE CONTROL UNIT MARKET, BY CAPACITY TYPE 57
9.1 INTRODUCTION 58
9.2 RESEARCH METHODOLOGY 59
9.3 16-BIT 60
9.3.1 16-BIT VCU SEGMENT WOULD GET REPLACED BY HIGHER CAPACITY VCU IN THE FUTURE 60
9.4 32-BIT 61
9.4.1 VCU MARKET IS DOMINATED BY 32-BIT VCU SEGMENT 61
9.5 64-BIT 62
9.5.1 INNOVATION IN TECHNOLOGIES WILL BOOST THE DEMAND FOR 64-BIT VCU IN THE FUTURE 62
9.6 KEY PRIMARY INSIGHTS 62

10 VEHICLE CONTROL UNIT MARKET, BY VOLTAGE TYPE 63
10.1 INTRODUCTION 64
10.2 RESEARCH METHODOLOGY 65
10.3 12/24V 65
10.3.1 12/24V IS DOMINATING THE CURRENT VCU MARKET 65
10.4 36/48V 66
10.4.1 36/48V SEGMENT TO GROW MUCH FASTER IN FUTURE 66
10.5 KEY PRIMARY INSIGHTS 66

11 VEHICLE CONTROL UNIT MARKET, BY OFFERING TYPE 67
11.1 INTRODUCTION 68
11.2 RESEARCH METHODOLOGY 69
11.3 HARDWARE 69
11.3.1 VCU HARDWARE SEGMENT TO GET STANDARDIZED WITH TIME 69
11.4 SOFTWARE 70
11.4.1 CONTINUOUS ADVANCEMENTS IN SOFTWARE TECHNOLOGIES TO BOOST THE SEGMENT IN FUTURE 70
11.5 KEY PRIMARY INSIGHTS 71

12 VEHICLE CONTROL UNIT MARKET, BY ELECTRIC TWO-WHEELER 72
12.1 INTRODUCTION 73
12.2 RESEARCH METHODOLOGY 74
12.3 E-SCOOTER/MOPED 74
12.3.1 RISING DEMAND FOR ADVANCED FEATURES AND FUNCTIONS IN
E-SCOOTERS/MOPEDS TO BOOST THE VCU MARKET IN THE FUTURE 75
12.4 E-MOTORCYCLE 75
12.4.1 INCREASING DEMAND FOR HIGH PERFORMANCE ELECTRIC TWO-WHEELERS TO DRIVE THE VCU MARKET FOR E-MOTORCYCLES 76
12.5 KEY PRIMARY INSIGHTS 76

13 VEHICLE CONTROL UNIT MARKET, BY OFF-HIGHWAY ELECTRIC VEHICLE TYPE 77
13.1 INTRODUCTION 78
13.2 RESEARCH METHODOLOGY 78
13.3 MINING 79
13.3.1 ASIA PACIFIC IS PROJECTED TO BE THE FASTEST GROWING MARKET DUE TO GROWING MINING ACTIVITIES IN THE REGION 80
13.4 CONSTRUCTION 80
13.4.1 EUROPE IS EXPECTED TO BE THE LARGEST MARKET DUE TO RAPID INFRASTRUCTURAL ADVANCEMENTS 80
13.5 AGRICULTURE 81
13.5.1 EUROPE IS PROJECTED TO BE THE FASTEST GROWING MARKET DUE TO ITS GROWING AGRICULTURE SECTOR 81
13.6 KEY PRIMARY INSIGHTS 82

14 VEHICLE CONTROL UNIT MARKET, BY COMMUNICATION TECHNOLOGY 83
14.1 INTRODUCTION 83
14.2 CAN (CONTROLLER AREA NETWORK) 83
14.3 LIN (LOCAL INTERCONNECT NETWORK) 84
14.4 FLEXRAY 84
14.5 ETHERNET 84
14.6 VEHICLE CONTROL UNIT TECHNICAL SPECIFICATION COMPARISON (MAJOR PLAYERS) 85

15 VEHICLE CONTROL UNIT MARKET, BY FUNCTION 87
15.1 INTRODUCTION 87
15.2 AUTONOMOUS DRIVING/ADAS 87
15.3 PREDICTIVE TECHNOLOGY 88

16 VEHICLE CONTROL UNIT MARKET, BY REGION 89
16.1 INTRODUCTION 90
16.2 ASIA PACIFIC 91
16.2.1 CHINA 94
16.2.1.1 Chinese VCU market is dominated by BEV segment 94
16.2.2 JAPAN 95
16.2.2.1 Japan has many renowned OEMs providing advanced vehicle electronics technologies 95
16.2.3 INDIA 96
16.2.3.1 India to witness rapid growth in VCU market 96
16.2.4 SOUTH KOREA 97
16.2.4.1 South Korea has high adoption rate for hybrid electric vehicles 97
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16.3 EUROPE 98
16.3.1 FRANCE 100
16.3.1.1 French government offering purchase grants for EV will boost the
VCU demand 100
16.3.2 GERMANY 101
16.3.2.1 Leading players from the country to provide advanced VCU 101
16.3.3 SPAIN 102
16.3.3.1 Increasing investments in BEV and HEV by government to boost the market 102
16.3.4 AUSTRIA 103
16.3.4.1 EV infrastructure in Austria to drive VCU market 103
16.3.5 NORWAY 104
16.3.5.1 Significant share of PHEV to boost VCU market in Norway 104
16.3.6 SWEDEN 105
16.3.6.1 Higher EV adoption rate to boost Swedish VCU market 105
16.3.7 SWITZERLAND 106
16.3.7.1 Favourable government regulations to drive VCU market 106
16.3.8 NETHERLANDS 107
16.3.8.1 Electrification to boost the VCU market 107
16.3.9 DENMARK 108
16.3.9.1 HEV segment to lead the Danish VCU market 108
16.4 NORTH AMERICA 109
16.4.1 US 111
16.4.1.1 Advancements in vehicle electronics to boost the VCU market 111
16.4.2 CANADA 112
16.4.2.1 Increased HEV sales to drive the VCU market 112
17 COMPETITIVE LANDSCAPE 113
17.1 OVERVIEW 113
17.2 MARKET RANKING ANALYSIS 115
17.3 COMPETITIVE SCENARIO 116
17.3.1 NEW PRODUCT DEVELOPMENTS 116
17.3.2 PARTNERSHIPS/SUPPLY CONTRACTS/COLLABORATIONS/
JOINT VENTURES/LICENSE AGREEMENTS 118
17.3.3 EXPANSIONS 119
17.4 COMPETITIVE LEADERSHIP MAPPING 120
17.4.1 VISIONARY LEADERS 120
17.4.2 INNOVATORS 120
17.4.3 DYNAMIC DIFFERENTIATORS 120
17.4.4 EMERGING COMPANIES 120
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18 COMPANY PROFILES 122
(Business overview, Products offered, Recent developments & SWOT analysis)*
18.1 ROBERT BOSCH GMBH 122
18.2 CONTINENTAL AG 125
18.3 TEXAS INSTRUMENTS 128
18.4 MITSUBISHI ELECTRIC CORPORATION 131
18.5 STMICROELECTRONICS 134
18.6 AUTONOMOUS SOLUTIONS, INC. 137
18.7 IET SPA 138
18.8 PI INNOVO 139
18.9 EMBITEL 140
18.10 RIMAC AUTOMOBILI 141
18.11 PUES CORPORATION 143
18.12 AIM TECHNOLOGIES 144
18.13 OTHER KEY PLAYERS 145
18.13.1 NORTH AMERICA 145
18.13.1.1 Ecotrons LLC 145
18.13.1.2 Thunderstruck Motors LLC 145
18.13.2 ASIA 145
18.13.2.1 HiRain Technologies CO., Ltd. 145
18.13.2.2 Anandalal Electric 145
*Details on Business overview, Products offered, Recent developments & SWOT analysis might not be captured in case of unlisted companies.
19 APPENDIX 146
19.1 KEY INSIGHTS OF INDUSTRY EXPERTS 146
19.2 DISCUSSION GUIDE 146
19.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 149
19.4 AVAILABLE CUSTOMIZATIONS 151
19.5 RELATED REPORTS 151
19.6 AUTHOR DETAILS 152