Table of Content

Smokeless Tobacco, E-vapour Products and Heated Tobacco in Vietnam
Euromonitor International
July 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Negligible Sales of Smokeless Tobacco Due To Low Awareness
Growing Popularity of E-vapour Products To Help Quit Smoking Cigarettes
Personal Imports Dominate Heated Tobacco Despite Not Being Considered Legal
Competitive Landscape
E-vapour Products Remains Fragmented
Shenzhen Joye Technology Maintains Its Lead Thanks To Retailer Recommendations
Vinataba Is Not Yet Present in Heated Tobacco, But This Could Change
Category Data
Table 1 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2018
Table 3 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 4 Sales of Tobacco Heating Devices: Value 2013-2018
Table 5 Sales of Heated Tobacco: Volume 2013-2018
Table 6 Sales of Heated Tobacco: Value 2013-2018
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 14 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 16 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 21 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Value 2018-2023
Executive Summary
Growth for Tobacco, As Graphic Health Warnings Lose Efficacy
Smokers Use E-vapour Products To Quit Smoking Cigarettes
Vinataba Maintains Its Lead in Cigarettes Due To Government Support
Street Vendors Still Dominate Despite Not Meeting Government Requirements
Continued Growth for All Tobacco Categories, Especially Heated Tobacco
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
"reduced Harm"
Vapour Products
Production/imports/exports
Market Indicators
Table 23 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources