Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Heated tobacco performs well due to a low base and the government’s anti-smoking message
Flavour becomes increasingly important for differentiation
Twisp is taken over by British American Tobacco, intensifying the competition
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 6 Sales of Heated Tobacco: Volume 2014-2019
Table 7 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 13 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 15 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 16 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 17 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 18 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 19 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 20 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 22 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 23 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 24 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Price rises and health concerns lead to shifts between categories
British American Tobacco continues to lose ground in cigarettes
Potential challenge to all tobacco products from new regulation
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 27 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 28 Sales of Tobacco by Category: Volume 2014-2019
Table 29 Sales of Tobacco by Category: Value 2014-2019
Table 30 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 31 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 32 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 33 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 34 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources