Table of Content


Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Peru’s Ministry of Health seeks to tackle consumption among young people
Personal image an important factor contributing to consumption
Convenience key to distribution, social media platforms important for reaching consumers
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 7 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
As more consumers shift to illicit products, convenience stores gain popularity for official sales
Only the young e-vapour products category has some level of fragmentation, cigar players invest in advertising and promotion
Increased health awareness likely post-pandemic, players to combat illicit products’ low prices with increasingly convenient availability
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 10 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 11 Sales of Tobacco by Category: Volume 2014-2019
Table 12 Sales of Tobacco by Category: Value 2014-2019
Table 13 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 14 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources