Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Generation Z drives growth in e-vapour products as heated tobacco products pose increasing challenge in 2019
Moist snuff enters Bulgarian market in 2019 as niche alternative to combustible tobacco
Leaders in heated tobacco strengthen strategic distribution partnerships as smaller players grow presence in e-vapour products in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 6 Sales of Heated Tobacco: Volume 2014-2019
Table 7 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 13 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 20 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 22 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 27 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Cultural factors, economic stability and record low illicit cigarette volumes create a positive picture for tobacco in 2019
Leading players focus on next-generation products and enter distribution partnerships with forecourt retailers in 2019
Slower growth expected for tobacco due to challenging macroeconomic environment, with strongest prospects for next-generation products
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 31 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 32 Sales of Tobacco by Category: Volume 2014-2019
Table 33 Sales of Tobacco by Category: Value 2014-2019
Table 34 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 37 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources