1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 MARKET SEGMENTATION 22
1.4 REGIONS COVERED 23
1.5 PERIODIZATION CONSIDERED 23
1.6 CURRENCY CONSIDERED 24
1.7 STAKEHOLDERS 24

2 RESEARCH METHODOLOGY 25
2.1 RESEARCH DATA 25
2.1.1 SECONDARY DATA 26
2.1.1.1 Key data from secondary sources 26
2.1.2 PRIMARY DATA 27
2.1.2.1 Key data from primary sources 27
2.1.2.2 Breakdown of primaries 28
2.2 MARKET SIZE ESTIMATION 28
2.2.1 BOTTOM-UP APPROACH 29
2.2.2 TOP-DOWN APPROACH 29
2.3 DATA TRIANGULATION 30
2.4 ASSUMPTIONS FOR THE STUDY 31
2.5 LIMITATIONS OF THE STUDY 31

3 EXECUTIVE SUMMARY 32

4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE OPPORTUNITIES IN THE NUTRACEUTICAL PRODUCTS MARKET 36
4.2 NUTRACEUTICAL PRODUCTS MARKET: MAJOR REGIONAL SUBMARKETS 37
4.3 ASIA PACIFIC: NUTRACEUTICAL PRODUCTS MARKET, BY TYPE & COUNTRY 38
4.4 NUTRACEUTICAL PRODUCTS MARKET, BY TYPE & REGION 39
4.5 NUTRACEUTICAL PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2019 VS. 2025 (USD BILLION) 40
4.6 NUTRACEUTICAL PRODUCTS MARKET, BY SOURCE & REGION, 2018 40
?

5 MARKET OVERVIEW 41
5.1 INTRODUCTION 41
5.2 MARKET DYNAMICS 41
5.2.1 DRIVERS 42
5.2.1.1 Increasing aging population and focus on preventive healthcare 42
5.2.1.2 Partnerships between companies that result in co-branding and co-marketing between ingredient suppliers and manufacturers of finished products 43
5.2.1.3 Rapid retail growth 43
5.2.1.4 Mandates on food fortification by government organizations 44
5.2.1.5 Increased cost of healthcare 45
5.2.2 RESTRAINTS 46
5.2.2.1 Higher cost for fortified food products due to the inclusion of healthier or naturally sourced ingredients 46
5.2.3 OPPORTUNITIES 46
5.2.3.1 Product-based and technological innovations in the nutraceutical products industry 46
5.2.3.2 Manufacturers with integrated functional and medical food products 47
5.2.4 CHALLENGES 47
5.2.4.1 Consumer skepticism associated with nutraceutical products 47
5.3 VALUE CHAIN 48
5.4 REGULATIONS 48
5.4.1 ORGANIZATIONS/REGULATIONS GOVERNING THE NUTRACEUTICAL INGREDIENTS MARKET 48
5.4.1.1 North America 50
5.4.1.1.1 Canada 50
5.4.1.1.2 US 50
5.4.1.1.3 Mexico 50
5.4.1.2 European Union (EU) 50
5.4.1.3 Asia Pacific 51
5.4.1.3.1 Japan 51
5.4.1.3.2 China 51
5.4.1.3.3 India 51
5.4.1.3.4 Australia & New Zealand 51
5.4.1.4 Rest of the World (RoW) 52
5.4.1.4.1 Israel 52
5.4.1.4.2 Brazil 52
?
5.4.2 ORGANIZATIONS/REGULATIONS GOVERNING THE NUTRACEUTICAL PRODUCTS MARKET 52
5.4.2.1 Probiotics 52
5.4.2.2 National/International bodies for safety standards and regulations 53
5.4.2.3 CODEX Alimentarius Commission (CAC) 53
5.4.2.4 North America 53
5.4.2.5 US 54
5.4.2.6 Canada 54
5.4.2.7 Europe: Regulatory Environment Analysis 55
5.4.2.8 Asia Pacific: Regulatory Environment Analysis 55
5.4.2.9 Japan 56
5.4.2.10 India 56
5.4.2.11 South America 56
5.4.2.12 Brazil 56
5.4.3 PREBIOTICS 57
5.4.3.1 Introduction 57
5.4.3.2 Japan 57
5.4.3.3 Canada 57
5.4.3.4 US 58
5.4.3.5 European Union 58
5.4.3.6 Australia & New Zealand 59
5.4.3.7 South Korea 59
5.4.3.8 India 59

6 NUTRACEUTICAL PRODUCTS MARKET, BY TYPE 60
6.1 INTRODUCTION 61
6.2 FOOD 62
6.2.1 SNACKS 63
6.2.1.1 Rising demand for protein-rich and gluten-free snacks is driving the growth of the nutraceutical products market 63
6.2.2 CONFECTIONERY PRODUCTS 63
6.2.2.1 Rising demand for protein-fortified confectionery products is expected to support the segmental growth 63
6.2.3 BAKERY PRODUCTS 63
6.2.3.1 Dietary fiber in bakery products fuels the market growth of nutraceutical products 63
6.2.4 DAIRY PRODUCTS 64
6.2.4.1 High consumption of yogurt fortified with functional ingredients is expected to propel the demand for nutraceutical dairy products 64
6.2.5 INFANT NUTRITION PRODUCTS 64
6.2.5.1 Increasing demand for omega-3 among infants is driving the demand for nutraceutical infant nutrition products 64
?
6.3 BEVERAGES 64
6.3.1 HEALTH DRINKS 65
6.3.1.1 High demand for fortified beverages to drive the health drinks segment 65
6.3.2 ENERGY DRINKS 66
6.3.2.1 Boosting immunity makes these drinks popular among consumers 66
6.3.3 JUICES 66
6.3.3.1 Increasing demand for organic drinks is driving the market growth of juices 66
6.4 DIETARY SUPPLEMENTS 66
6.4.1 TABLETS 68
6.4.1.1 Long shelf life is the key for growth of the tablet form of dietary supplements 68
6.4.2 LIQUID 68
6.4.2.1 High absorption of liquids upon consumption is expected to propel the market growth for liquid supplements 68
6.4.3 POWDER 68
6.4.3.1 Easy release of nutraceutical active ingredients is increasing its usage among consumers 68
6.4.4 OTHERS 68
6.4.4.1 Relatively low cost of these types of supplements drives its demand, globally 68

7 NUTRACEUTICAL PRODUCTS MARKET, BY DISTRIBUTION CHANNEL 69
7.1 INTRODUCTION 70
7.2 CONVENTIONAL STORES 71
7.2.1 GROCERY STORES 72
7.2.1.1 Wide presence of grocery stores drives the market for nutraceutical products 72
7.2.2 MASS MERCHANDISERS 72
7.2.2.1 A larger shelf-space for nutraceutical products promote nutraceutical product sales 72
7.2.3 WAREHOUSE CLUBS 72
7.2.3.1 Bulk prices propel sales of nutraceutical products via warehouse clubs 72
7.2.4 ONLINE RETAILERS 72
7.2.4.1 Easy accessibility to a wide range of nutraceutical products aids sales of nutraceutical products 72
7.3 SPECIALTY STORES 73
7.3.1 BAKERY STORES 74
7.3.1.1 High consumption of bakery products in Europe and North America create opportunities for nutraceutical product manufacturers in this segment 74
?
7.3.2 CONFECTIONERY STORES 74
7.3.2.1 Increasing consumption of soft jellies and chocolates creates opportunities for nutraceutical-induced confectioneries, and, in turn, for confectionery stores 74
7.3.3 GOURMET STORES 74
7.3.3.1 Higher demand for imported or premium products drives the market for gourmet stores 74
7.3.4 HEALTH CENTERS 74
7.3.4.1 Patient-directed approach drives the market for health centers, globally 74
7.3.5 COSMETIC STORES 75
7.3.5.1 Catering to health and fitness requirements is fueling the growth of cosmetic stores 75
7.4 DRUGSTORES & PHARMACIES 75

8 NUTRACEUTICAL PRODUCTS MARKET, BY SOURCE 76
8.1 INTRODUCTION 77
8.2 PROTEINS & AMINO ACIDS 78
8.2.1 THE STATUS OF BEING ESSENTIAL NUTRITIONAL INGREDIENTS FOR CONSUMERS HELPS DRIVE THE MARKET 78
8.3 PROBIOTICS 79
8.3.1 A WIDE RANGE OF APPLICATIONS IN NUTRACEUTICAL PRODUCTS TO DRIVE MARKET GROWTH 79
8.4 PHYTOCHEMICALS & PLANT EXTRACTS 80
8.4.1 HIGH PREFERENCE FOR NATURAL INGREDIENTS HAS BEEN DRIVING THE MARKET FOR PHYTOCHEMICALS & PLANT EXTRACTS 80
8.5 FIBERS & SPECIALTY CARBOHYDRATES 81
8.5.1 THEIR USAGE TO PROMOTE NUTRITIONAL HEALTH DRIVES THE GROWTH OF THE SEGMENT 81
8.6 OMEGA-3 FATTY ACIDS 82
8.6.1 HIGH EFFECTIVENESS OF OMEGA-3 FATTY ACIDS AGAINST NUTRITIONAL DEFICIENCIES PROMOTES MARKET GROWTH FOR THE INGREDIENT 82
8.7 VITAMINS 83
8.7.1 FOOD FORTIFICATION VIA VITAMINS HAS BEEN DRIVING THE SEGMENTAL GROWTH 83
8.8 PREBIOTICS 84
8.8.1 BEING EFFICIENT LOW-CALORIE FAT REPLACERS, PREBIOTICS FIND WIDE USAGE IN DIETARY SUPPLEMENTS AND OTHER TYPES OF NUTRACEUTICAL PRODUCTS 84
8.9 CAROTENOIDS 85
8.9.1 THE INGREDIENT?S HIGH ANTIOXIDANT CONTENT AND HIGH VITAMIN PROPERTIES AID THE MARKET GROWTH 85
8.10 MINERALS 86
8.10.1 LOWER AVAILABILITY OF MINERALS HAS LED TO THE DEVELOPMENT OF VARIOUS MINERAL-FORTIFIED FOODS 86
8.11 OTHERS 87
9 NUTRACEUTICAL PRODUCTS MARKET, BY REGION 88
9.1 INTRODUCTION 89
9.2 NORTH AMERICA 91
9.2.1 US 96
9.2.1.1 Increase in consumer demand for fortified food & beverage products and dietary supplements drives the US market for nutraceutical products 96
9.2.2 CANADA 96
9.2.2.1 Strong support for R&D in the nutraceutical space by the government fuels the market for nutraceuticals in Canada 96
9.2.3 MEXICO 97
9.2.3.1 Increasing health food market is expected to drive the growth of the nutraceutical products market in Mexico 97
9.3 EUROPE 98
9.3.1 GERMANY 102
9.3.1.1 Growth in consumer awareness toward health has been driving market growth 102
9.3.2 FRANCE 102
9.3.2.1 The rise in adoption of ?alicaments? in the country is driving the market for nutraceutical products 102
9.3.3 UK 103
9.3.3.1 Increase in focus on ?better-for-you? products to drive market growth 103
9.3.4 ITALY 104
9.3.4.1 Greater focus on vitamin-based foods and nutraceutical foods drives the adoption of such products 104
9.3.5 SPAIN 104
9.3.5.1 Government initiatives have been favoring the development of better nutraceutical products 104
9.3.6 RUSSIA 105
9.3.6.1 Complex government regulations pertaining to registration processes hinder the market growth 105
9.3.7 REST OF EUROPE 106
9.4 ASIA PACIFIC 106
9.4.1 CHINA 112
9.4.1.1 Increasing preference for probiotics in various food products is projected to drive the growth of the nutraceutical products market in the country 112
9.4.2 JAPAN 112
9.4.2.1 Higher life expectancy is projected to increase the demand for dietary supplements in the country 112
9.4.3 INDIA 113
9.4.3.1 Rising healthcare costs and adoption of preventive measures for diseases to drive the nutraceutical products market 113
?
9.4.4 AUSTRALIA & NEW ZEALAND 114
9.4.4.1 High spending capacity and increasing disposable income are key factors projected to drive the nutraceutical products market in the country 114
9.4.5 SOUTH KOREA 115
9.4.5.1 Inclination toward fortified products is a major factor driving the nutraceutical products market in the country 115
9.4.6 THAILAND 115
9.4.6.1 Increasing prevalence of cardiovascular diseases and hypertension is driving the demand for dietary supplements 115
9.4.7 REST OF ASIA PACIFIC 116
9.5 SOUTH AMERICA 117
9.5.1 BRAZIL 120
9.5.1.1 The growing young population and the increasing number of well-informed consumers drive the growth of the nutraceutical products market in the country 120
9.5.2 ARGENTINA 121
9.5.2.1 Rise in healthcare spending is a major factor influencing the market for nutraceutical products in the country 121
9.5.3 REST OF SOUTH AMERICA 122
9.6 REST OF THE WORLD (ROW) 122
9.6.1 MIDDLE EAST 127
9.6.1.1 The growing availability of scientific evidence linking diet and health is the major driving factor for nutraceutical products in the region 127
9.6.2 AFRICA 128
9.6.2.1 High economic development is estimated to drive the growth of the nutraceutical products market in the region 128

10 COMPETITIVE LANDSCAPE 129
10.1 INTRODUCTION 129
10.2 COMPETITIVE LEADERSHIP MAPPING 129
10.2.1 VISIONARY LEADERS 129
10.2.2 DYNAMIC DIFFERENTIATORS 129
10.2.3 INNOVATORS 130
10.2.4 EMERGING COMPANIES 130
10.3 START-UP MICROQUADRANT 131
10.3.1 PROGRESSIVE COMPANIES 131
10.3.2 STARTING BLOCKS 131
10.3.3 RESPONSIVE COMPANIES 131
10.3.4 DYNAMIC COMPANIES 131
?
10.4 MARKET SHARE ANALYSIS 133
10.5 COMPETITIVE SCENARIO 134
10.5.1 NEW PRODUCT LAUNCHES 134
10.5.2 MERGERS & ACQUISITIONS 134
10.5.3 AGREEMENTS, COLLABORATIONS, JOINT VENTURES, AND PARTNERSHIPS 135
10.5.4 EXPANSIONS & INVESTMENTS 136

11 COMPANY PROFILES 137
(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*
11.1 KRAFT HEINZ COMPANY 137
11.2 THE HAIN CELESTIAL GROUP 140
11.3 CONAGRA 143
11.4 GENERAL MILLS 146
11.5 KELLOGG’S 150
11.6 NESTL? 153
11.7 NATURE’S BOUNTY 156
11.8 AMWAY 158
11.9 HERO GROUP 160
11.10 BARILLA 162
11.11 RAISIO GROUP 164
11.12 PFIZER INC. 166
11.13 FREEDOM FOODS GROUP LIMITED 168
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

12 APPENDIX 170
12.1 DISCUSSION GUIDE 170
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 174
12.3 AVAILABLE CUSTOMIZATIONS 176
12.4 RELATED REPORTS 176
12.5 AUTHOR DETAILS 177