Table of Content

1 Introduction 4
1.1 Industry Definition and Research Scope 4
1.1.1 Industry Definition 4
1.1.2 Research Scope 5
1.2 Research Methodology 7
1.2.1 Overview of Market Research Methodology 7
1.2.2 Market Assumption 8
1.2.3 Secondary Data 8
1.2.4 Primary Data 8
1.2.5 Data Filtration and Model Design 9
1.2.6 Market Size/Share Estimation 10
1.2.7 Research Limitations 11
1.3 Executive Summary 12

2 Market Overview and Qualitative Analysis 14
2.1 Market Size and Forecast 14
2.2 Major Growth Drivers 15
2.3 Market Restraints and Challenges 18
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter’s Fiver Forces Analysis 25

3 Segmentation of North America Market by Platform 29
3.1 Market Overview by Platform 29
3.2 North America Mobile Advertising Market 2015-2026 32
3.3 North America Desktop Advertising Market 2015-2026 36
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 37

4 Segmentation of North America Market by Ad Format 38
4.1 Market Overview by Ad Format 38
4.2 North America Digital Display Ad Market 2015-2026 41
4.3 North America Internet Paid Search Ad Market 2015-2026 43
4.4 North America Social Media Ad Market 2015-2026 45
4.5 North America Online Video Ad Market 2015-2026 47
4.6 North America Market of Other Digital Ad Formats 2015-2026 49

5 Segmentation of North America Market by Industry Vertical 51
5.1 Market Overview by Industry Vertical 51
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 54
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 56
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 57
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 59
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 60
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 61
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 62
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 63
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 64
5.11 North America Digital Advertising Market for Other Industries 2015-2026 65

6 North America Market 2015-2026 by Country 66
6.1 Overview of North America Market 66
6.2 U.S. Market 69
6.3 Canadian Market 72

7 Competitive Landscape 74
7.1 Overview of Key Vendors 74
7.2 Company Profiles 78

8 Investing in North America Market: Risk Assessment and Management 92
8.1 Risk Evaluation of North America Market 92
8.2 Critical Success Factors (CSFs) 95
RELATED REPORTS AND PRODUCTS 98



List of Figures


Figure 1. Research Method Flow Chart 7
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 10
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 12
Figure 4. North America Digital Advertising Market by Revenue, 2015-2026, $ bn 14
Figure 5. Primary Drivers and Impact Factors of North America Digital Advertising Market 15
Figure 6. Primary Restraints and Impact Factors of North America Digital Advertising Market 18
Figure 7. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 25
Figure 8. Breakdown of North America Digital Advertising Market by Platform, 2018-2026, % of Revenue 30
Figure 9. Contribution to North America 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 31
Figure 10. North America Mobile Advertising Market, 2015-2026, $ bn 33
Figure 11. Global Mobile Internet Users, 2018-2022, billion 34
Figure 12. Comparison of Mobile Web and Mobile In-App 35
Figure 13. North America Desktop Advertising Market, 2015-2026, $ bn 36
Figure 14. North America Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 37
Figure 15. Breakdown of North America Digital Advertising Market by Ad Format, 2018-2026, % of Revenue 39
Figure 16. Contribution to North America 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 40
Figure 17. North America Digital Display Ad Market, 2015-2026, $ bn 42
Figure 18. North America Internet Paid Search Advertising Market, 2015-2026, $ bn 44
Figure 19. North America Social Media Advertising Market, 2015-2026, $ bn 46
Figure 20. North America Online Video Advertising Market, 2015-2026, $ bn 48
Figure 21. North America Market of Other Digital Ad Formats, 2015-2026, $ bn 50
Figure 22. Breakdown of North America Digital Advertising Market by Industry Vertical, 2018-2026, % of Revenue 52
Figure 23. Contribution to North America 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53
Figure 24. North America Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 55
Figure 25. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 56
Figure 26. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 58
Figure 27. North America Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 59
Figure 28. North America Digital Advertising Market for Travel Industry, 2015-2026, $ bn 60
Figure 29. North America Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 61
Figure 30. North America Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 62
Figure 31. North America Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 63
Figure 32. North America Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 64
Figure 33. North America Digital Advertising Market for Other Industries, 2015-2026, $ bn 65
Figure 34. Breakdown of North America Digital Advertising Market by Country, 2018 and 2026, % of Revenue 67
Figure 35. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 68
Figure 36. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 69
Figure 37. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 72
Figure 38. Growth Stage of North America Digital Advertising Industry over the Forecast Period 74

 

List of Tables


Table 1. Snapshot of North America Digital Advertising Market, 2018-2026 13
Table 2. Main Product Trends and Market Opportunities in North America Digital Advertising Market 22
Table 3. North America Digital Advertising Market by Platform, 2015-2026, $ bn 30
Table 4. North America Mobile Advertising Market by Channel, 2015-2026, $ bn 33
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 34
Table 6. North America Digital Advertising Market by Ad Format, 2015-2026, $ bn 39
Table 7. North America Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 42
Table 8. North America Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 52
Table 9. North America Digital Advertising Market by Country, 2015-2026, $ mn 68
Table 10. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 70
Table 11. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 70
Table 12. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 70
Table 13. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 73
Table 14. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 73
Table 15. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 73
Table 16. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 76
Table 17. Risk Evaluation for Investing in North America Market, 2018-2026 93
Table 18. Critical Success Factors and Key Takeaways 96