Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
E-vapour products sales increase to reach record levels in 2019
Strong growth in heated tobacco, which is dominated by Philip Morris
Ban on e-vapour products on its way?
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2019
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 14 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 16 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 19 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Smokers increasingly preferring premium or economy brands
Heated tobacco products gain further ground, with Iqos leading the way
Could the forecast period see the disappearance of e-vapour and heated tobacco products?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 27 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources