Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primaries 19
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 ASSUMPTIONS FOR THE STUDY 24
2.6 LIMITATIONS OF THE STUDY 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MICROLEARNING MARKET 29
4.2 MICROLEARNING MARKET IN NORTH AMERICA, BY INDUSTRY AND COUNTRY, 2019 30
4.3 MICROLEARNING MARKET: MAJOR COUNTRIES 31

5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Increasing demand for training deskless and mobile workers across industries 33
5.2.1.2 Growing need for skills-based and result-oriented training among enterprises 33
5.2.2 RESTRAINTS 33
5.2.2.1 Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Gamification of training and education to boost the adoption of microlearning 33
5.2.3.2 Growing traction for personalized and adaptive microlearning to drive market growth 34
5.2.3.3 Increasing usage of AR, VR, AI and ML, and mobile technology to boost the growth of microlearning market 34
5.2.4 CHALLENGES 34
5.2.4.1 Lack of impetus among learners 34
5.2.4.2 Lack of awareness regarding microlearning benefits 34
5.3 USE CASES 35
5.3.1 BLOOMINGDALE’S 35
5.3.2 RAYMOUR & FLANIGAN 35
5.3.3 CONCUSSION LEGACY FOUNDATION 35

6 MICROLEARNING MARKET, BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTION 38
6.2.1 INCREASING DEMAND FOR SHORT DURATION LEARNING AND DEVELOPMENT PROGRAMS LEADING TO THE GROWTH OF MICROLEARNING SOLUTIONS 38
6.3 SERVICES 39
6.3.1 CONSULTING AND IMPLEMENTATION 40
6.3.1.1 Growing requirement among organizations to implement efficient and engaging learning solutions to drive the growth of consulting and implementation services 40
6.3.2 SUPPORT AND MAINTENANCE 41
6.3.2.1 Growing need for thorough support and maintenance of the microlearning solution to drive the demand for support and maintenance services 41

7 MICROLEARNING MARKET, BY ORGANIZATION SIZE 43
7.1 INTRODUCTION 44
7.2 LARGE ENTERPRISES 45
7.2.1 LARGE ENTERPRISES TO USE MICROLEARNING FOR STREAMLINING TRAINING PROGRAMS 45
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 46
7.3.1 NEED TO REDUCE THE COST AND TIME FOR LEARNING ACTIVITIES TO FUEL THE GROWTH OF THE MICROLEARNING SOLUTION IN SMALL AND MEDIUM-SIZED ENTERPRISES 46
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8 MICROLEARNING MARKET, BY DEPLOYMENT TYPE 47
8.1 INTRODUCTION 48
8.2 ON-PREMISES 49
8.2.1 HIGHER SECURITY LEVERAGED THROUGH ON-PREMISES SOLUTION 49
8.3 CLOUD 50
8.3.1 GROWING DEMAND FOR SCALABLE AND COST-EFFECTIVE SOLUTIONS TO BOOST THE ADOPTION OF CLOUD-BASED MICROLEARNING SOLUTION 50

9 MICROLEARNING MARKET, BY INDUSTRY 51
9.1 INTRODUCTION 52
9.2 RETAIL 53
9.2.1 FREQUENT UPGRADES RELATED TO PRODUCT AND PROMOTIONS TO FUEL THE GROWTH OF THE MICROLEARNING MARKET IN THE RETAIL INDUSTRY 53
9.3 MANUFACTURING AND LOGISTICS 54
9.3.1 TRANSITION FROM TRADITIONAL METHODS OF LEARNING TO ON-THE-GO METHODS OF LEARNING TO FUEL THE MICROLEARNING MARKET GROWTH 54
9.4 BANKING, FINANCIAL SERVICES AND INSURANCE 55
9.4.1 PROVIDING REGULAR TRAINING TO EMPLOYEES CONCERNING COMPLIANCE TO BOOST THE MICROLEARNING MARKET GROWTH IN THE BFSI INDUSTRY 55
9.5 TELECOM AND IT 56
9.5.1 GROWING NEED FOR SKILLS-BASED AND RESULT-ORIENTED EFFICIENT TRAINING AND DEVELOPMENT PROGRAMS TO BOOST THE ADOPTION OF MICROLEARNING IN THE TELECOM AND IT INDUSTRY 56
9.6 HEALTHCARE AND LIFE SCIENCES 57
9.6.1 GROWING NEED TO ENHANCE PERFORMANCE OF FRONTLINE EMPLOYEES TO DRIVE THE GROWTH OF MICROLEARNING IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY 57
9.7 OTHERS 58

10 MICROLEARNING MARKET, BY REGION 59
10.1 INTRODUCTION 60
10.2 NORTH AMERICA 61
10.2.1 UNITED STATES 65
10.2.1.1 Presence of a large number of microlearning solution providers to drive the market growth in the US 65
10.2.2 CANADA 65
10.2.2.1 Growing adoption of short training modules for employee learning to boost the microlearning market in Canada 65
10.3 EUROPE 65
10.3.1 UNITED KINGDOM 68
10.3.1.1 Requirement of continuous training of employees to increase the microlearning market in the UK 68
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10.3.2 GERMANY 68
10.3.2.1 Growing need among large enterprises for short and efficient training to drive adoption of microlearning in Germany 68
10.3.3 REST OF EUROPE 68
10.4 ASIA PACIFIC 68
10.4.1 CHINA 71
10.4.1.1 Growing requirement of flexible training programs to fuel the growth of the microlearning market in China 71
10.4.2 INDIA 72
10.4.2.1 Government initiatives to promote the growth of the microlearning market in India 72
10.4.3 REST OF ASIA PACIFIC 72
10.5 MIDDLE EAST AND AFRICA 72
10.5.1 UNITED ARAB EMIRATES 75
10.5.1.1 Growing need among enterprises for efficient and result oriented training programs to drive adoption of microlearning in UAE 75
10.5.2 KINGDOM OF SAUDI ARABIA 75
10.5.2.1 Government initiatives to boost adoption of microlearning in KSA 75
10.5.3 REST OF MIDDLE EAST AND AFRICA 75
10.6 LATIN AMERICA 75
10.6.1 BRAZIL 78
10.6.1.1 Government initiatives for digitalization of education to fuel the adoption of microlearning solutions in Brazil 78
10.6.2 MEXICO 78
10.6.2.1 Focus on adoption of digital mediums for efficient training and development of employees by enterprises to drive the microlearning market in Mexico 78
10.6.3 REST OF LATIN AMERICA 78

11 COMPETITIVE LANDSCAPE 79
11.1 INTRODUCTION 79
11.2 COMPETITIVE SCENARIO 80
11.2.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT ENHANCEMENTS 80
11.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 81
11.2.3 MERGERS AND ACQUISITIONS 82
11.3 COMPETITIVE LEADERSHIP MAPPING 83
11.3.1 VISIONARY LEADERS 83
11.3.2 DYNAMIC DIFFERENTIATORS 83
11.3.3 INNOVATORS 83
11.3.4 EMERGING COMPANIES 84
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12 COMPANY PROFILES 85
(Business Overview, Services, Platforms, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 SABA SOFTWARE 85
12.2 MINDTREE 87
12.3 AXONIFY 89
12.4 IBM 92
12.5 BIGTINCAN 95
12.6 SWISSVBS 98
12.7 ISPRING SOLUTIONS 100
12.8 EPIGNOSIS 102
12.9 CORNERSTONE ONDEMAND 104
12.10 QSTREAM 107
12.11 PRYOR LEARNING SOLUTIONS 109
12.12 COUNT5 109
12.13 MLEVEL 110
12.14 GNOWBE 110
12.15 TRIVANTIS 111
12.16 SWEETRUSH 112
12.17 MULTIVERSITY 113
12.18 NEOVATION LEARNING SOLUTIONS 114
*Details on Business Overview, Services, Platforms, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 115
13.1 DISCUSSION GUIDE 115
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 119
13.3 AVAILABLE CUSTOMIZATIONS 121
13.4 RELATED REPORTS 121
13.5 AUTHOR DETAILS 122



List of Figures



FIGURE 1 MICROLEARNING MARKET: RESEARCH DESIGN 18
FIGURE 2 MICROLEARNING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 22
FIGURE 3 SEGMENTS WITH A HIGHER MARKET SHARE IN
THE MICROLEARNING MARKET IN 2019 27
FIGURE 4 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 28
FIGURE 5 GROWING FOCUS OF ORGANIZATIONS ON ENHANCING EMPLOYEE PERFORMANCE THROUGH EFFICIENT TRAINING TO DRIVE THE GROWTH OF MICROLEARNING MARKET 29
FIGURE 6 RETAIL INDUSTRY AND THE UNITED STATES TO ACCOUNT FOR HIGH MARKET SHARES IN THE NORTH AMERICAN MICROLEARNING MARKET IN 2019 30
FIGURE 7 INDIA TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
MICROLEARNING MARKET 32
FIGURE 9 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 10 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 39
FIGURE 11 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 44
FIGURE 12 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 48
FIGURE 13 HEALTHCARE AND LIFE SCIENCES INDUSTRY TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 14 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 60
FIGURE 15 NORTH AMERICA: MARKET SNAPSHOT 62
FIGURE 16 ASIA PACIFIC: MARKET SNAPSHOT 69
FIGURE 17 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE MICROLEARNING MARKET DURING 2017–2019 79
FIGURE 18 MICROLEARNING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019 84
FIGURE 19 SABA SOFTWARE: SWOT ANALYSIS 86
FIGURE 20 MINDTREE: COMPANY SNAPSHOT 87
FIGURE 21 MINDTREE: SWOT ANALYSIS 88
FIGURE 22 AXONIFY: SWOT ANALYSIS 90
FIGURE 23 IBM: COMPANY SNAPSHOT 92
FIGURE 24 IBM: SWOT ANALYSIS 93
FIGURE 25 BIGTINCAN: COMPANY SNAPSHOT 95
FIGURE 26 BIGTINCAN: SWOT ANALYSIS 97
FIGURE 27 CORNERSTONE ONDEMAND: COMPANY SNAPSHOT 104

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 17
TABLE 2 FACTOR ANALYSIS 23
TABLE 3 MICROLEARNING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 37
TABLE 4 SOLUTION: MICROLEARNING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 38
TABLE 5 SERVICES: MICROLEARNING MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 39
TABLE 6 SERVICES: MICROLEARNING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 7 CONSULTING AND IMPLEMENTATION MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 41
TABLE 8 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 42
TABLE 9 MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 44
TABLE 10 LARGE ENTERPRISES: MICROLEARNING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 45
TABLE 11 SMALL AND MEDIUM-SIZED ENTERPRISES: MICROLEARNING MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 46
TABLE 12 MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 48
TABLE 13 ON-PREMISES: MICROLEARNING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 49
TABLE 14 CLOUD: MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 50
TABLE 15 MICROLEARNING MARKET SIZE, BY INDUSTRY, 2017–2024 (USD MILLION) 52
TABLE 16 RETAIL: MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 53
TABLE 17 MANUFACTURING AND LOGISTICS: MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 54
TABLE 18 BANKING, FINANCIAL SERVICES AND INSURANCE: MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 55
TABLE 19 TELECOM AND IT: MICROLEARNING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 56
TABLE 20 HEALTHCARE AND LIFE SCIENCES: MICROLEARNING MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 57
TABLE 21 OTHERS: MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 58
TABLE 22 MICROLEARNING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 61
TABLE 23 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 62
TABLE 24 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 63
TABLE 25 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 63
TABLE 26 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 63
TABLE 27 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY INDUSTRY 2017–2024 (USD MILLION) 64
TABLE 28 NORTH AMERICA: MICROLEARNING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 64
TABLE 29 EUROPE: MICROLEARNING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 65
TABLE 30 EUROPE: MICROLEARNING MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 66
TABLE 31 EUROPE: MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 66
TABLE 32 EUROPE: MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 66
TABLE 33 EUROPE: MICROLEARNING MARKET SIZE, BY INDUSTRY 2017–2024 (USD MILLION) 67
TABLE 34 EUROPE: MICROLEARNING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 67
TABLE 35 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 69
TABLE 36 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 70
TABLE 37 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 70
TABLE 38 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 70
TABLE 39 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY INDUSTRY 2017–2024 (USD MILLION) 71
TABLE 40 ASIA PACIFIC: MICROLEARNING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 71
TABLE 41 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 72
TABLE 42 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 73
TABLE 43 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 73
TABLE 44 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2024 (USD MILLION) 73
TABLE 45 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY INDUSTRY 2017–2024 (USD MILLION) 74
TABLE 46 MIDDLE EAST AND AFRICA: MICROLEARNING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 74
TABLE 47 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 76
TABLE 48 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 76
TABLE 49 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 76
TABLE 50 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY DEPLOYMENT TYPE 2017–2024 (USD MILLION) 77
TABLE 51 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY INDUSTRY 2017–2024 (USD MILLION) 77
TABLE 52 LATIN AMERICA: MICROLEARNING MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 78
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TABLE 53 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT ENHANCEMENTS 2017–2019 80
TABLE 54 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2018–2019 81
TABLE 55 MERGERS AND ACQUISITIONS, 2015–2018 82
TABLE 56 EVALUATION CRITERIA 83