Table of Content

Summary of Key Findings

Toiletries

Household Cleaners

Packaged Food & Beverages



List of Tables


Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.

Top 20 fast-moving consumer good brands of three major categories

Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.

Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category

Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.

Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations