Table of Content

1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. CURRENT STATE OF THE GLOBAL LUXURY GOODS MARKET
2.1. US and European markets have stabilized
2.2. Asia Pacific remains the fastest growing market globally
2.3. Multiple brands have registered a strong performance
2.4. A period of significant M&A activity

3. BIGGEST TRENDS IMPACTING THE MARKET
3.1. The demand for sustainable luxury is growing
3.2. Generational shift is bringing new prospects
3.2.1. Rebranding can capture the consumers attention
3.3. Omni-channel approach is increasingly effective
3.4. Leveraging social media as a marketing strategy is crucial
3.5. Personalization of products

4. POTENTIAL THREATS AND CHALLENGES THAT LAY AHEAD
4.1. Counterfeiting has become increasingly sophisticated
4.2. Slowing Chinese consumption
4.3. Luxury rental market is growing

5. APPENDIX
5.1. Sources
5.2. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE



List of Figures


Figure 1: Global luxury goods market geography segmentation: % share, by value, 2017
Figure 2: China luxury goods market value: $ billion, 2013-17
Figure 4: Companies have come under pressure to change their practises
Figure 5: Have purchased any of 17 top luxury brands in last 2 years (%)
Figure 6: Burberry LGBTQ+ collection “The Rainbow Check”
Figure 7: Burberry changed its logo and monogram in 2018
Figure 8: Number of Instagram followers (millions)
Figure 9: Louis Vuitton provides hot stamping free of charge
Figure 10: Counterfeit products have become more sophisticated

 

List of Tables


Table 1: Fastest-growing luxury goods companies