Table of Content


1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 MARKET SEGMENTATION 17
1.3.2 REGIONS COVERED 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primaries’ profiles 21
2.1.2.2 Key industry insights 22
2.2 MARKET BREAKUP AND DATA TRIANGULATION 23
2.3 MARKET SIZE ESTIMATION 24
2.4 MARKET FORECAST 25
2.5 MICROQUADRANT RESEARCH METHODOLOGY 25
2.5.1 VENDOR INCLUSION CRITERIA 26
2.6 ASSUMPTIONS FOR THE STUDY 26
2.7 LIMITATIONS OF THE STUDY 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE WI-FI ANALYTICS MARKET 31
4.2 WI-FI ANALYTICS MARKET: MARKET SHARE ACROSS REGIONS 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Increasing deployment of public Wi-Fi 33
5.2.1.2 Proliferation of mobile devices 33
5.2.1.3 Increasing adoption of big data analytics 33
5.2.1.4 Government initiatives for smart city development 33
?
5.2.2 RESTRAINTS 34
5.2.2.1 Lack of standardized regulatory compliance across the globe 34
5.2.3 OPPORTUNITIES 34
5.2.3.1 Rapid adoption of IoT across enterprises 34
5.2.3.2 Increased adoption of social media for customer engagement 34
5.2.4 CHALLENGES 35
5.2.4.1 Lack of infrastructure in developing countries 35
5.2.4.2 Data security and privacy concerns 35
5.3 USE CASES 35
5.3.1 SKYFII 35
5.3.2 PURPLE 36
5.3.3 EUCLID ANALYTICS 36
5.4 INDUSTRY TRENDS 36
5.5 REGULATIONS 37
5.5.1 GENERAL DATA PROTECTION REGULATION (GDPR) 37
5.5.2 CALIFORNIA DATA PRIVACY PROTECTION ACT 37
5.5.3 CLOUD STANDARD CUSTOMER COUNCIL (CSCC) 37

6 WI-FI ANALYTICS MARKET, BY COMPONENT 38
6.1 INTRODUCTION 39
6.2 SOLUTIONS 40
6.2.1 GROWING DEMAND FOR WI-FI ANALYTICS SOLUTIONS TO HELP BRICK AND MORTAR BUSINESS TRACK REAL-TIME CUSTOMER LOCATION, FOOTFALL, TRAFFIC, AND CUSTOMER DEMOGRAPHIC 40
6.3 SERVICES 41
6.3.1 MANAGED SERVICES 42
6.3.1.1 Managed services include a complete suite of dedicated Wi-Fi analytics services 42
6.3.2 PROFESSIONAL SERVICES 43
6.3.2.1 Integration 44
6.3.2.1.1 Integration services helping organizations achieve integration between enterprise applications, partners, and individuals 44
6.3.2.2 Support and maintenance 45
6.3.2.2.1 Support and maintenance services needed to enhance customer loyalty and retention 45

7 WI-FI ANALYTICS MARKET, BY APPLICATION 46
7.1 INTRODUCTION 47
7.2 WI-FI PRESENCE ANALYTICS 48
7.2.1 NEED FOR LOCATION DATA SUCH AS FOOTFALL, HEATMAPS, AND CROWD SIZE TO DRIVE THE DEMAND FOR PRESENCE ANALYTICS 48
7.3 WI-FI MARKETING ANALYTICS 49
7.3.1 MARKETING ANALYTICS ENTAILS KNOWING MORE ABOUT CUSTOMERS 49

8 WI-FI ANALYTICS MARKET, BY DEPLOYMENT MODEL 50
8.1 INTRODUCTION 51
8.2 CLOUD 52
8.2.1 SUBSCRIPTION-BASED MODEL TO BOOST THE OVERALL GROWTH OF THE WI-FI ANALYTICS MARKET 52
8.3 ON-PREMISES 53
8.3.1 ON-PREMISES DEPLOYMENT TO INCREASE THE SECURITY AND PRIVACY OF BUSINESS DATA 53

9 WI-FI ANALYTICS MARKET, BY END USE 54
9.1 INTRODUCTION 55
9.2 SMART INFRASTRUCTURE 56
9.2.1 RISING ADOPTION OF SMART TECHNOLOGIES TO DRIVE THE MARKET 56
9.3 RETAIL 57
9.3.1 GROWING ADOPTION OF WI-FI ANALYTICS IN RETAIL TO FUEL THE SHOPPING EXPERIENCE OF CUSTOMERS 57
9.4 SPORTS AND ENTERTAINMENT 58
9.4.1 IMPROVED EXPERIENCE AND SECURITY TO BOOST THE SALES IN SPORTS AND ENTERTAINMENT INDUSTRY 58
9.5 HOSPITALITY 59
9.5.1 UNDERSTANDING CUSTOMER NEEDS TO INCREASE BUSINESS REVENUE IN HOSPITALITY 59
9.6 OTHERS 60

10 WI-FI ANALYTICS MARKET, BY REGION 61
10.1 INTRODUCTION 62
10.2 NORTH AMERICA 63
10.2.1 UNITED STATES 66
10.2.1.1 Growing demand for analysis of footfall, customer engagement, and customer experience management to drive the Wi-Fi analytics market in the US 66
10.2.2 CANADA 66
10.2.2.1 High penetration of internet access to fuel the growth of Wi-Fi analytics market in Canada 66
10.3 EUROPE 66
10.3.1 UNITED KINGDOM 68
10.3.1.1 Increasing demand for understanding customers and improving the efficiency of marketing activities to boost the growth of Wi-Fi analytics market in the UK 68
10.3.2 FRANCE 69
10.3.2.1 Need for analyzing customer behavior in smart cities, sports venues, and retail stores to drive the growth of Wi-Fi analytics market in France 69
10.3.3 SPAIN 69
10.3.3.1 Increasing demand for improved efficiency in marketing activities to drive the growth of Wi-Fi analytics market in Spain 69
10.3.4 REST OF EUROPE 69
10.4 ASIA PACIFIC 70
10.4.1 CHINA 73
10.4.1.1 High disposable income and increase in urbanization to fuel the growth of Wi-Fi analytics market in China 73
10.4.2 INDIA 73
10.4.2.1 Growing use of new technologies to boost the Wi-Fi analytics market in India 73
10.4.3 SINGAPORE 74
10.4.3.1 Huge investment from government and multinational companies to drive the growth of Wi-Fi analytics market in Singapore 74
10.4.4 JAPAN 74
10.4.4.1 Existing market and already adopted technology to boost the Wi-Fi analytics market in Japan 74
10.4.5 REST OF ASIA PACIFIC 74
10.5 MIDDLE EAST AND AFRICA 75
10.5.1 MIDDLE EAST 77
10.5.1.1 Wi-Fi analytics to boost the sales in the retail and hospitality sector in the Middle East 77
10.5.2 AFRICA 78
10.5.2.1 Transformation in the overall mobile and communication industry to boost the adoption of Wi-Fi analytics solutions in Africa 78
10.6 LATIN AMERICA 78
10.6.1 MEXICO 80
10.6.1.1 Increasing demand for Wi-Fi to trigger the growth of Wi-Fi analytics market in Mexico 80
10.6.2 BRAZIL 81
10.6.2.1 Government initiative to boost the growth of Wi-Fi analytics market in Brazil 81

11 COMPETITIVE LANDSCAPE 82
11.1 COMPETITIVE LEADERSHIP MAPPING 82
11.1.1 VISIONARIES 82
11.1.2 INNOVATORS 82
11.1.3 DYNAMIC DIFFERENTIATORS 82
11.1.4 EMERGING COMPANIES 82
11.2 STRENGTH OF PRODUCT PORTFOLIO 84
11.3 BUSINESS STRATEGY EXCELLENCE 85
?

12 COMPANY PROFILES 86
(Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.1 CISCO 86
12.2 SKYFII 89
12.3 CLOUD4WI 92
12.4 FORTINET 95
12.5 PURPLE 98
12.6 HUGHES NETWORK SYSTEMS 100
12.7 ARUBA 102
12.8 RUCKUS NETWORKS 104
12.9 YELP 106
12.10 MOCA 108
12.11 SINGTEL 110
12.12 APTILO NETWORKS 111
12.13 BLIX 112
12.14 FLAME ANALYTICS 113
12.15 SPOTON 114
12.16 ELEVEN SOFTWARE 115
12.17 GOZONE WIFI 115
12.18 PRESENCE AWARE TECH 116
12.19 METTEL 116
12.20 BLOOM INTELLIGENCE 116
*Details on Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
13 APPENDIX 117
13.1 KEY INSIGHTS OF INDUSTRY EXPERTS 117
13.2 DISCUSSION GUIDE 118
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 121
13.4 AVAILABLE CUSTOMIZATION 123
13.5 RELATED REPORTS 123
13.6 AUTHOR DETAILS 124



List of Figures




FIGURE 1 GLOBAL WI-FI ANALYTICS MARKET: RESEARCH DESIGN 20
FIGURE 2 WI-FI ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 24
FIGURE 3 SEGMENTS WITH THE HIGHEST GROWTH RATES DURING THE FORECAST PERIOD 29
FIGURE 4 WI-FI ANALYTICS MARKET, BY COMPONENT, 2019–2024 30
FIGURE 5 WI-FI ANALYTICS MARKET, BY APPLICATION, 2019–2024 30
FIGURE 6 WI-FI ANALYTICS MARKET, BY END USE, 2019–2024 30
FIGURE 7 INCREASING NEED TO ANALYZE REAL-TIME CONSUMER DATA FOR DECISION-MAKING TO DRIVE THE WI-FI ANALYTICS MARKET 31
FIGURE 8 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: WI-FI ANALYTICS MARKET 32
FIGURE 10 THE SERVICES SEGMENT TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 39
FIGURE 11 MANAGED SERVICES SEGMENT TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 41
FIGURE 12 SUPPORT AND MAINTENANCE TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 43
FIGURE 13 MARKETING ANALYTICS TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 47
FIGURE 14 THE ON-PREMISES SEGMENT TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 51
FIGURE 15 SMART INFRASTRUCTURE TO EXHIBIT A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 55
FIGURE 16 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 17 NORTH AMERICA: MARKET SNAPSHOT 63
FIGURE 18 ASIA PACIFIC: MARKET SNAPSHOT 70
FIGURE 19 WI-FI ANALYTICS MARKET, COMPETITIVE LEADERSHIP MAPPING, 2019 83
FIGURE 20 CISCO: COMPANY SNAPSHOT 86
FIGURE 21 CISCO: SWOT ANALYSIS 88
FIGURE 22 SKYFII: COMPANY SNAPSHOT 89
FIGURE 23 SKYFII: SWOT ANALYSIS 91
FIGURE 24 CLOUD4WI: SWOT ANALYSIS 93
FIGURE 25 FORTINET: COMPANY SNAPSHOT 95
FIGURE 26 FORTINET: SWOT ANALYSIS 97
FIGURE 27 PURPLE: SWOT ANALYSIS 99
FIGURE 28 HUGHES NETWORK SYSTEMS: COMPANY SNAPSHOT 100
FIGURE 29 ARUBA: SWOT ANALYSIS 103
FIGURE 30 YELP: COMPANY SNAPSHOT 106
FIGURE 31 SINGTEL: COMPANY SNAPSHOT 110

 

List of Tables




TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 18
TABLE 2 FACTOR ANALYSIS 25
TABLE 3 EVALUATION CRITERIA 26
TABLE 4 WI-FI ANALYTICS MARKET SIZE AND GROWTH RATE 2017–2024 (USD MILLION, Y-O-Y %) 29
TABLE 5 WI-FI ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 39
TABLE 6 SOLUTIONS: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 7 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 41
TABLE 8 SERVICES: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 42
TABLE 9 MANAGED SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 10 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 43
TABLE 11 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 44
TABLE 12 INTEGRATION SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 44
TABLE 13 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE 2017–2024 (USD MILLION) 45
TABLE 14 WI-FI ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 47
TABLE 15 WI-FI PRESENCE ANALYTICS: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 48
TABLE 16 WI-FI MARKETING ANALYTICS: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 49
TABLE 17 WI-FI ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL 2017–2024 (USD MILLION) 51
TABLE 18 CLOUD: WI-FI ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 52
TABLE 19 ON-PREMISES: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 53
TABLE 20 WI-FI ANALYTICS MARKET SIZE, BY END USE, 2017–2024 (USD MILLION) 55
TABLE 21 SMART INFRASTRUCTURE: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 56
TABLE 22 RETAIL: WI-FI ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 57
TABLE 23 SPORTS AND ENTERTAINMENT : WI-FI ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 58
TABLE 24 HOSPITALITY: WI-FI ANALYTICS MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 59
TABLE 25 OTHERS: WI-FI ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 60
TABLE 26 WI-FI ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 62
TABLE 27 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 64
TABLE 28 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 64
TABLE 29 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 64
TABLE 30 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 65
TABLE 31 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY END USE 2017–2024 (USD MILLION) 65
TABLE 32 NORTH AMERICA: WI-FI ANALYTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 65
TABLE 33 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION) 66
TABLE 34 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 67
TABLE 35 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE 2017–2024 (USD MILLION) 67
TABLE 36 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 67
TABLE 37 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY END USE, 2017–2024 (USD MILLION) 68
TABLE 38 EUROPE: WI-FI ANALYTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 68
TABLE 39 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 71
TABLE 40 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 71
TABLE 41 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE 2017–2024 (USD MILLION) 71
TABLE 42 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 72
TABLE 43 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL 2017–2024 (USD MILLION) 72
TABLE 44 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY END USE 2017–2024 (USD MILLION) 72
TABLE 45 ASIA PACIFIC: WI-FI ANALYTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 73
TABLE 46 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 75
TABLE 47 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 75
TABLE 48 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 76
TABLE 49 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 76
TABLE 50 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION) 76
TABLE 51 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY END USE 2017–2024 (USD MILLION) 77
TABLE 52 MIDDLE EAST AND AFRICA: WI-FI ANALYTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 77
TABLE 53 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 78
TABLE 54 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 78
TABLE 55 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 79
TABLE 56 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 79
TABLE 57 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL 2017–2024 (USD MILLION) 79
TABLE 58 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY END USE 2017–2024 (USD MILLION) 80
TABLE 59 LATIN AMERICA: WI-FI ANALYTICS MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 80