1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKETS COVERED 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.1.1 IDEAL DEMAND-SIDE ANALYSIS 18
2.1.1.1 Assumptions 18
2.1.2 SUPPLY-SIDE ANALYSIS 18
2.1.2.1 Calculation 18
2.1.3 FORECAST 19
2.2 SOME OF THE INSIGHTS OF INDUSTRY EXPERTS 19

3 EXECUTIVE SUMMARY 20

4 PREMIUM INSIGHTS 24
4.1 ATTRACTIVE OPPORTUNITIES IN THE EUROPE POWER RENTAL MARKET 24
4.2 EUROPE POWER RENTAL MARKET, BY FUEL & COUNTRY 24
4.3 EUROPE POWER RENTAL MARKET, BY POWER RATING 25
4.4 EUROPE POWER RENTAL MARKET, BY APPLICATION 25
4.5 EUROPE POWER RENTAL MARKET, BY END-USER 26

5 MARKET OVERVIEW 27
5.1 INTRODUCTION 27
5.2 MARKET DYNAMICS 27
5.2.1 DRIVERS 28
5.2.1.1 Rapid expansion of IT and data centers 28
5.2.1.2 Growing investment in the construction industry 28
5.2.1.3 Cost benefits of power rental solutions 29
5.2.1.4 Rising number of expos, concerts, exhibitions, and sporting events in the region 29
5.2.2 RESTRAINTS 30
5.2.2.1 Reducing cost of renewable generation and energy storage 30
5.2.3 OPPORTUNITIES 31
5.2.3.1 Potential implementation of digital technologies in power rental solutions 31
5.2.3.2 Increased use of bi-fuel and invertor generators 31
5.2.3.3 Aging power infrastructure 31
5.2.4 CHALLENGES 31
5.2.4.1 Stringent regulation on diesel generator emission and noise control norms 31
5.2.4.2 Rise in the demand for decentralized power generation 33

6 EUROPE POWER RENTAL MARKET, BY FUEL TYPE 34
6.1 INTRODUCTION 35
6.2 DIESEL 36
6.2.1 EASY AVAILABILITY & TRANSPORTATION OF DIESEL IS EXPECTED TO DRIVE THE SEGMENT DURING THE FORECAST PERIOD 36
6.3 GAS 37
6.3.1 RUSSIA IS EXPECTED TO DOMINATE THE GAS SEGMENT DURING THE FORECAST PERIOD 37

7 EUROPE POWER RENTAL MARKET, BY POWER RATING 38
7.1 INTRODUCTION 39
7.2 UP TO 50 KW 41
7.2.1 GROWTH OF INDUSTRIES SUCH AS DATA CENTERS, SHIPPING, AND EVENTS IS EXPECTED TO DRIVE THE POWER RENTAL MARKET 41
7.3 51–500 KW 42
7.3.1 RISING INVESTMENT IN THE CONSTRUCTION INDUSTRY IS EXPECTED DRIVE THE 51-500 KW SEGMENT 42
7.4 501–2,500 KW 43
7.4.1 HEAVY INDUSTRIES, UTILITIES, AND OIL & GAS SECTORS ARE EXPECTED TO DRIVE THE 501-2,500 KW SEGMENT 43

8 EUROPE POWER RENTAL MARKET, BY APPLICATION 44
8.1 INTRODUCTION 45
8.2 PEAK SHAVING 46
8.2.1 RUSSIA IS EXPECTED TO DOMINATE THE PEAK SHAVING SEGMENT DURING THE FOREACAST PERIOD 46
8.3 STANDBY POWER 47
8.3.1 COMMERCIAL, FACILITIES, AND DATA CENTERS ARE EXPECTED TO DRIVE THE STANDBY POWER SEGMENT DURING THE FORECAST PERIOD 47
8.4 BASE LOAD/CONTINUOUS POWER 48
8.4.1 MINING AND OIL & GAS INDUSTRIES ARE EXPECTED TO BE KEY INDUSTRIES FOR THE BASE LOAD SEGMENT DURING THE FORECAST PERIOD 48
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9 EUROPE POWER RENTAL MARKET, BY END-USER 49
9.1 INTRODUCTION 50
9.2 UTILITIES 51
9.2.1 DE-COMMISIONING OF NUCLEAR POWER PLANTS & MORDERNIZING OF TRANSMISSION NETWORK ARE EXPECTED TO DRIVE THE POWER RENTAL MARKET DURING THE FORECAST PERIOD 51
9.3 OIL & GAS 52
9.3.1 RISING DEMAND FOR ENERGY IS EXPECTED TO DRIVE THE DEMAND FOR POWER RENTAL SOLUTIONS 52
9.4 CONSTRUCTION 53
9.4.1 INCREASING INVESTMENT IN CONSTRUCTION PROJECTS IS EXPECTED TO BOOST THE DEMAND FOR POWER RENTAL SOLUTIONS 53
9.5 MINING 54
9.5.1 RUSSIA IS EXPECTED TO DOMINATE THE MINING SEGMENT DURING THE FOREACAST PERIOD 54
9.6 MANUFACTURING 55
9.6.1 GERMANY IS EXPECTED TO GROW AT THE FASTEST RATE IN THE MANUFACTURING SEGMENT 55
9.7 SHIPPING 56
9.7.1 UK AND DENMARK ARE KEY MARKET FOR THE SHIPPING INDUSTRY IN THE REGION 56
9.8 DATA CENTERS 57
9.8.1 RISING INVESTMENTS IN THE IT & DATA CENTERS 57
9.9 EVENTS 58
9.9.1 EVENTS SEGMENT IN GERMANY IS EXPECTED TO GROW AT THE FASTEST RATE 58
9.10 OTHERS 59

10 EUROPE POWER RENTAL MARKET, BY COUNTRY 60
10.1 INTRODUCTION 61
10.2 UK 62
10.2.1 OIL & GAS, CONSTRUCTION, AND EVENTS ARE KEY INDUSTRIES DRIVING THE DEMAND FOR POWER RENTAL SOLUTIONS IN THE UK 62
10.3 GERMANY 64
10.3.1 FAVORABLE POLICY FOR CONSTRUCTION SECTOR IS EXPECTED TO DRIVE THE POWER RENTAL MARKET IN THE SEGMENT 64
10.4 RUSSIA 66
10.4.1 STEADY RISE IN DEMAND FOR ENERGY IS EXPECTED TO DRIVE THE RUSSIAN POWER RENTAL MARKET IN THE OIL & GAS SEGMENT 66
10.5 ITALY 68
10.5.1 RISING NUMBER OF EVENTS IS EXPECTED TO DRIVE THE DEMAND FOR THE POWER RENTAL MARKET IN ITALY 68
10.6 FRANCE 70
10.6.1 CONSTRUCTION & UTILITES ARE KEY INDUSTRIES WHICH ARE EXPECTED TO DRIVE THE DEMAND FOR POWER RENTAL SOLUTIONS IN FRANCE 70
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10.7 TURKEY 72
10.7.1 501-2,500 KW SEGMENT IS EXPECTED TO DOMINATE THE POWER RENTAL MARKET IN TURKEY 72
10.8 THE NETHERLANDS 74
10.8.1 OIL & GAS, UTILITIES, AND MANUFACTURING ARE KEY SECTORS WHICH ARE EXPECTED TO DRIVE THE DEMAND FOR POWER RENTAL SOLUTIONS IN THE NETHERLANDS 74
10.9 BELGIUM 76
10.9.1 PEAK SHAVING AND STANDBY POWER ARE MAJOR APPLICATIONS FOR POWER RENTAL IN BELGIUM 76
10.10 LUXEMBOURG 78
10.10.1 CONSTRUCTION AND UTILITES ARE KEY INDUSTRIES WHICH ARE EXPECTED TO DRIVE THE DEMAND FOR POWER RENTAL SOLUTIONS IN LUXEMBOURG 78
10.10.2 BY END-USER 80
10.11 DENMARK 80
10.11.1 CONSTRUCTION, SHIPPING, AND MANUFACTURING ARE KEY END-USERS FOR POWER RENTAL SOLUTIONS IN DENMARK 80
10.12 REST OF EUROPE 82

11 COMPETITIVE LANDSCAPE 85
11.1 INTRODUCTION 85
11.2 MARKET SHARE, 2018 86
11.3 COMPETITIVE SCENARIO 86
11.3.1 NEW PRODUCT DEVELOPMENTS 86
11.3.2 INVESTMENTS & EXPANSIONS 87
11.3.3 MERGERS & ACQUISITIONS 87
11.3.4 CONTRACTS & AGREEMENTS 88
11.4 COMPETITIVE LEADERSHIP MAPPING 88
11.4.1 VISIONARY LEADERS 88
11.4.2 INNOVATORS 88
11.4.3 DYNAMIC DIFFERENTIATORS 88
11.4.4 EMERGING 88

12 COMPANY PROFILES 90
(Overview, Products Offered, Recent Developments, and MnM View)*
12.1 AGGREKO 90
12.2 CATERPILLAR 93
12.2.2 RENTING PARTNER OVERVIEW 94
12.2.2.1 Energyst 94
12.2.2.2 Zeppelin Rental 94
12.2.2.3 PON Power CAT 94
12.2.2.4 CGT CAT 94
12.2.2.5 Borusan CAT 94
12.2.2.6 Eneria CAT 94
12.3 ATLAS COPCO 97
12.4 BREDENOORD 99
12.5 LOXAM 102
12.6 BOELS RENTAL 104
12.7 ZWART TECHNIEK 106
12.8 COLLE RENTAL & SALES 107
12.9 POWER SOLUTIONS 108
12.10 GENERAC 109
12.11 BULTERYS 111
12.12 THE POWERSHOP 112
*Details on Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.

13 APPENDIX 113
13.1 INSIGHTS OF INDUSTRY EXPERTS 113
13.2 DISCUSSION GUIDE 114
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 117
13.4 AVAILABLE CUSTOMIZATIONS 119
13.5 RELATED REPORTS 119
13.6 AUTHOR DETAILS 120