Table of Content
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. India online advertising market - definition
3.2. India advertising market - classification
Chapter 4: Online advertising market in India
4.1. Market overview
4.2. Market size and growth forecast - value-wise (2017-2023e)
4.3. Porter’s five forces analysis
Chapter 5: Online advertising market in India segmentation
5.1. Type-wise segmentation (percentage split) [2017]
o Social media
o Search
o Display
o Video
o Classified
5.2. Industry-wise digital advertising spends (percentage split) [2017]
o E-commerce
o FMCG
o Telecom
o BFSI
o Consumer durables
o Automotive
o Others
5.3. Media-wise digital advertising spends across industry verticals (2017)
o Display
o Video
o Search
o Classified
o Social media
5.4. Transition to digital from traditional advertising methods – year-wise (2016, 2017 and 2020e)
Chapter 6: Key growth drivers of the market
Chapter 7: Key deterrents to the growth of the market
Chapter 8: Competitive landscape
8.1. Adglobal360 India Private Limited
o Corporate information
o Business description
o Products and services
o Key people
o Financial snapshot (total income, net profit/loss)
o Key ratios
o Business segments, geographical segments
*Note: Similar information areas will be covered for the remaining competitors
8.2. DDB Mudra Private Limited
8.3. Grey Worldwide (India) Private Limited
8.4. Interactive Avenues Marketing Solutions Private Limited
8.5. Komli Media India Private Limited
8.6. Madison Communications Private limited
8.7. McCann Erickson India Private Limited
8.8. Ozone Media Solutions Private Limited
8.9. Pinstorm Technologies Private Limited
8.10. SVG Media Private Limited
Chapter 9: Recent developments
Appendix
1. Research methodology
2. About Research On Global Markets