Table of Content

1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Factors Influencing Vendor Selection Decision (N=125)
4.2. Which Real time bidding software would you like to choose?
4.3. Micro factors driving the adoption of Real time Bidding solution
4.4. Challenges face while using RTB solution
5. Global Real-Time Bidding Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Auction Type (Open Auction and Invitation-only Auction)
5.2.2. By AD Format (RTB Image AD and RTB Video AD)
5.2.3. By Application (Media & Entertainment, Games, E-commerce, Travel & Luxury, Mobile Applications and Others)
5.2.4. By Device (Mobile, Desktop and Others)
5.2.5. By Region (North America; Asia Pacific; Europe; South America and Middle East & Africa)
5.2.6. By Company (2018)
5.3. Market Attractiveness Index
6. North America Real-Time Bidding Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Auction Type
6.2.2. By AD Format
6.2.3. By Application
6.2.4. By Device
6.2.5. By Country (United States; Canada; Mexico)
6.3. North America: Country Analysis
6.3.1. United States Real-Time Bidding Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Auction Type
6.3.1.2.2. By AD Format
6.3.1.2.3. By Device
6.3.2. Canada Real-Time Bidding Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Auction Type
6.3.2.2.2. By AD Format
6.3.2.2.3. By Device
6.3.3. Mexico Real-Time Bidding Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Auction Type
6.3.3.2.2. By AD Format
6.3.3.2.3. By Device
7. Asia-Pacific Real-Time Bidding Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Auction Type
7.2.2. By AD Format
7.2.3. By Application
7.2.4. By Device
7.2.5. By Country (China; Japan; Australia; India; South Korea; and Rest of Asia Pacific)
7.3. Asia-Pacific: Country Analysis
7.3.1. China Real-Time Bidding Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Auction Type
7.3.1.2.2. By AD Format
7.3.1.2.3. By Device
7.3.2. Japan Real-Time Bidding Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Auction Type
7.3.2.2.2. By AD Format
7.3.2.2.3. By Device
7.3.3. Australia Real-Time Bidding Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Auction Type
7.3.3.2.2. By AD Format
7.3.3.2.3. By Device
7.3.4. India Real-Time Bidding Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Auction Type
7.3.4.2.2. By AD Format
7.3.4.2.3. By Device
7.3.5. South Korea Real-Time Bidding Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Auction Type
7.3.5.2.2. By AD Format
7.3.5.2.3. By Device
8. Europe Real-Time Bidding Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Auction Type
8.2.2. By AD Format
8.2.3. By Application
8.2.4. By Device
8.2.5. By Country (United Kingdom; Germany; France; Italy, Spain and Rest of Europe)
8.3. Europe: Country Analysis
8.3.1. United Kingdom Real-Time Bidding Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Auction Type
8.3.1.2.2. By AD Format
8.3.1.2.3. By Device
8.3.2. Germany Real-Time Bidding Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Auction Type
8.3.2.2.2. By AD Format
8.3.2.2.3. By Device
8.3.3. France Real-Time Bidding Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Auction Type
8.3.3.2.2. By AD Format
8.3.3.2.3. By Device
8.3.4. Italy Real-Time Bidding Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Auction Type
8.3.4.2.2. By AD Format
8.3.4.2.3. By Device
8.3.5. Spain Real-Time Bidding Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Auction Type
8.3.5.2.2. By AD Format
8.3.5.2.3. By Device
9. South America Real-Time Bidding Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Auction Type
9.2.2. By AD Format
9.2.3. By Application
9.2.4. By Device
9.2.5. By Country (Brazil; Argentina; Colombia; and Rest of South America)
9.3. South America: Country Analysis
9.3.1. Brazil Real-Time Bidding Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Auction Type
9.3.1.2.2. By AD Format
9.3.1.2.3. By Device
9.3.2. Argentina Real-Time Bidding Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Auction Type
9.3.2.2.2. By AD Format
9.3.2.2.3. By Device
9.3.3. Colombia Real-Time Bidding Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Auction Type
9.3.3.2.2. By AD Format
9.3.3.2.3. By Device
10. Middle East & Africa Real-time Bidding Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Auction Type
10.2.2. By AD Format
10.2.3. By Application
10.2.4. By Device
10.2.5. By Country (Turkey; Saudi Arabia; South Africa; UAE; and Rest of Middle East & Africa)
10.3. MEA: Country Analysis
10.3.1. Turkey Real-Time Bidding Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Auction Type
10.3.1.2.2. By AD Format
10.3.1.2.3. By Device
10.3.2. Saudi Arabia Real-Time Bidding Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Auction Type
10.3.2.2.2. By AD Format
10.3.2.2.3. By Device
10.3.3. South Africa Real-Time Bidding Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Auction Type
10.3.3.2.2. By AD Format
10.3.3.2.3. By Device
10.3.4. UAE Real-Time Bidding Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Auction Type
10.3.4.2.2. By AD Format
10.3.4.2.3. By Device
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Competition Outlook
13.2. Company Profiles
13.2.1. Google LLC
13.2.2. WPP PLC
13.2.3. Adobe Inc.
13.2.4. Facebook, Inc.
13.2.5. Criteo Advertising
13.2.6. Yandex N.V.
13.2.7. Rubicon Project
13.2.8. Smaato Inc.
13.2.9. Salesforce
13.2.10. PubMatic, Inc.
14. Strategic Recommendations
(Note: The companies list can be customized based on the client requirements.)



List of Figures


Figure 1: Global Real-time Bidding Respondents by Factors Influencing Vendor Selection Decision (N=125)
Figure 2: Global Real-time Bidding Respondents by Which Real time bidding software would you like to choose
Figure 3: Global Real-time Bidding Respondents by Micro factors driving the adoption of Real time Bidding solution
Figure 4: Global Real-time Bidding Respondents by Challenges faced while using RTB solution
Figure 5. Global Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 6. Global Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 7. Global Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 8. Global Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 9. Global Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 10. Global Real-time Bidding Market Share, By Device, By Value, 2014-2024F
Figure 11. Global Real-time Bidding Market Share, By Region, By Value, 2018 & 2024F
Figure 12. Global Real-time Bidding Market Share, By Company, By Value, 2018
Figure 13. Global Real-time Bidding Market Attractiveness Index, By Auction Type, By Value, 2019E-2024F
Figure 14. Global Real-time Bidding Market Attractiveness Index, By AD Format, By Value, 2019E-2024F
Figure 15. Global Real-time Bidding Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 16. Global Real-time Bidding Market Attractiveness Index, By Device, By Value, 2019E-2024F
Figure 17. Global Real-time Bidding Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 18. North America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 19. North America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 20. North America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 21. North America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 22. North America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 23. North America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 24. United States’ Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 25. United States Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 26. United States Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 27. Canada’s Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 28. Canada Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 29. Canada Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 30. Mexico’s Share in North America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 31. Mexico Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 32. Mexico Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 33. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 34. Asia-Pacific Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 35. Asia-Pacific Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 36. Asia-Pacific Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 37. Asia-Pacific Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 38. Asia-Pacific Real-time Bidding Market Share, By Country, By Value 2014-2024F
Figure 39. China’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 40. China Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 41. China Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 42. Japan’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 43. Japan Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 44. Japan Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 45. Australia’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 46. Australia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 47. Australia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 48. India’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 49. India Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 50. India Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 51. South Korea’s Share in Asia-Pacific Real-time Bidding Market, By Value, 2014 & 2024F
Figure 52. South Korea Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 53. South Korea Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 54. Europe Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 55. Europe Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 56. Europe Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 57. Europe Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 58. Europe Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 59. Europe Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 60. United Kingdom’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 61. United Kingdom Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 62. United Kingdom Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 63. Germany’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 64. Germany Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 65. Germany Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 66. France’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 67. France Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 68. France Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 69. Italy’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 70. Italy Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 71. Italy Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 72. Spain’s Share in Europe Real-time Bidding Market, By Value, 2014 & 2024F
Figure 73. Spain Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 74. Spain Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 75. South America Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 76. South America Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 77. South America Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 78. South America Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 79. South America Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 80. South America Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 81. Brazil’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 82. Brazil Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 83. Brazil Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 84. Argentina’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 85. Argentina Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 86. Argentina Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 87. Colombia’s Share in South America Real-time Bidding Market, By Value, 2014 & 2024F
Figure 88. Colombia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 89. Colombia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 90. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2014-2018
Figure 91. Middle East & Africa Real-time Bidding Market Size, By Value (USD Million), 2019E-2024F
Figure 92. Middle East & Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 93. Middle East & Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 94. Middle East & Africa Real-time Bidding Market Share, By Application, By Value, 2014-2024F
Figure 95. Middle East & Africa Real-time Bidding Market Share, By Country, By Value, 2014-2024F
Figure 96. Turkey’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 97. Turkey Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 98. Turkey Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 99. Saudi Arabia’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 100. Saudi Arabia Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 101. Saudi Arabia Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 102. South Africa’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 103. South Africa Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 104. South Africa Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F
Figure 105. UAE’s Share in Middle East & Africa Real-time Bidding Market, By Value, 2014 & 2024F
Figure 106. UAE Real-time Bidding Market Share, By Auction Type, By Value, 2014-2024F
Figure 107. UAE Real-time Bidding Market Share, By AD Format, By Value, 2014-2024F

 

List of Tables


Table 1: United States Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 2: Canada Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 3: Mexico Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 4: China Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 5: Japan Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 6: Australia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 7: India Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 8: South Korea Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 9: United Kingdom Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 10: Germany Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 11: France Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 12: Italy Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 13: Spain Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 14: Brazil Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 15: Argentina Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 16: Colombia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 17: Turkey Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 18: Saudi Arabia Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 19: South Africa Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)
Table 20: UAE Real-time Bidding Market Size, By Value, 2014-2024F (USD Million)