Table of Content



I. INTRODUCTION

Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. SPORTING GOODS INDUSTRY ASSESSMENTS

Sporting Goods Industry Structure
Market Size
Market Growth Drivers
Major Producer Facility Locations
Market Share of Key Producers
Labor Costs
Potential Entrants
Technology Development



V. SPORTING GOODS PRODUCTION AND DEMAND

Overview
Sporting Goods Production and Demand
Footwear
Apparel
Fitness Equipments
Golf
Team Sports
Bikes
Camping
Fishing
Other Sporting Goods
Pricing Trends


V. SPORTING GOODS CONSUMPTION BY MARKET

Sporting Goods Markets Outlook Overview
Chinese Retail Market Trends
Population Trends by Age Group
Consumer Income Trends
Consumer Spending Trends
Sporting Goods Demand by Region
Northeast
North
Southeast
Southwest
Northwest

VI. MARKETING STRATEGIES

Distribution System in China
China’s Distribution System
Sporting Goods Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments

VII. SPORTING GOODS PRODUCER DIRECTORY

Sporting Goods Producer Profiles
Distributors


List of Tables

I. INTRODUCTION

Economic Outlook Summary
Sporting Goods Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China’s Exports to its Leading Trade Partners
Key Commodity Imports into China
China’s Imports from Its Leading Trade Partners

III. SPORTING GOODS INDUSTRY ASSESSMENTS

Major Producer Facility Locations
Market Share of Key Producers

IV. SPORTING GOODS PRODUCTION AND DEMAND

Total Interior Decorative Products Sales and Demand
Sporting Goods Sales and Demand
Footwear
Apparel
Fitness Equipments
Golf
Team Sports
Bikes
Camping
Fishing
Other Sporting Goods



V. SPORTING GOODS CONSUMPTION BY MARKET

Total Interior Decorative Products Consumption by Market
Chinese Retail Market Trends
Population Trends by Age Group
Consumer Income Trends
Consumer Spending Trends
Sporting Goods Demand by Region
Northeast
North
Southeast
Southwest
Northwest


LIST OF CHARTS

Sporting Goods Supply and Demand Summary
China’s GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans