Table of Content

Executive Summary
1 Market Overview
1.1 Bloom in Direct-to-Consumer Genetic Testing
1.2 History Perspective
1.3 Direct-to-Consumer Genetic Testing and Digital Technology Giants

2 Market Dynamics
2.1 Impact Analysis
2.2 Growth Drivers
2.2.1 Curiosity Among Consumers
2.2.2 Rising Public Awareness
2.2.3 Need for Precision Medicine
2.2.4 Hassle-Free Model
2.3 Growth Restraints
2.3.1 Lack of Regulation
2.3.2 Accuracy of Results
2.3.3 Ethical and Social Issues
2.4 Growth Opportunities
2.4.1 Expanding the Services in an Untapped Market
2.4.2 Partnering with Physicians and Genetic Counselors
2.4.3 Initiating Education and Awareness Programs
2.4.4 Partnerships with Different Distribution Channels and Health Insurance
2.4.5 Expanding Product Portfolio

3 Competitive Landscape
3.1 Key Developments and Strategies
3.1.1 Product Launch and Upgrade
3.1.2 Collaborations, Agreements, and Partnerships
3.1.3 Product Approvals
3.1.4 Funding and Expansion
3.1.5 Acquisitions
3.2 Market Share Analysis
3.3 Industry Attractiveness
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Buyers
3.3.3 Threats of New Entrants
3.3.4 Threats of Substitute Products
3.3.5 Intensity of Competitive Rivalry

4 Industry Insights
4.1 Legal Requirements and Regulations
4.2 Regulation in North-America
4.2.1 The U.S.
4.3 Regulation in Europe
4.3.1 Germany
4.3.2 France
4.3.3 The U.K.
4.3.4 Italy
4.3.5 Spain
4.4 Regulation in APAC
4.4.1 China
4.4.2 Japan
4.4.3 Australia
4.4.4 South Korea

5 Global DTC-GT Market (by Product Type)
5.1 Ancestry
5.2 Health and Wellness
5.3 Entertainment

6 Global DTC-GT Market (by Distribution Channel)
6.1 Online Channel
6.2 Over-the-Counter (OTC) Channel

7 Global DTC-GT Market (by Region)
7.1 North America
7.1.1 The U.S.
7.1.2 Canada
7.2 Europe
7.2.1 Germany
7.2.2 France
7.2.3 The U.K.
7.2.4 Italy
7.2.5 Spain
7.3 Asia-Pacific (APAC)
7.3.1 China
7.3.2 Japan
7.3.3 India
7.3.4 South Korea
7.3.5 Australia
7.4 Latin America
7.4.1 Brazil
7.4.2 Mexico
7.4.3 Rest-of-Latin America (RoLA)
7.4.4 Rest-of-the-World

8 Company Profiles
8.1 Overview
8.2 23andme Inc.
8.2.1 Company Overview
8.2.2 Role of 23andme Inc. in the Global DTC-GT Market
8.2.3 SWOT Analysis
8.3 24Genetics
8.3.1 Company Overview:
8.3.2 Role of 24Genetics in Global DTC-GT Market
8.3.3 SWOT Analysis
8.4 Ancestry.com LLC
8.4.1 Company Overview
8.4.2 Role of Ancestry.com LLC in the Global DTC-GT Market
8.4.3 SWOT Analysis
8.5 Atlas Biomed
8.5.1 Company Overview
8.5.2 Role of Atlas Biomed in the Global DTC-GT Market
8.5.3 SWOT Analysis
8.6 Chengdu 23Mofang Biotechnology Co., Ltd.
8.6.1 Company Overview
8.6.2 Role of Chengdu 23Mofang Biotechnology Co., in Global DTC-GT Market
8.6.3 SWOT Analysis
8.7 Dante Labs, Inc.
8.7.1 Company Overview:
8.7.2 Role of Dante Lab Inc. in Global DTC-GT Market
8.7.3 SWOT Analysis:
8.8 EasyDNA
8.8.1 Company Overview
8.8.2 Role of Easy DNA in Global DTC-GT Market
8.8.3 SWOT Analysis
8.9 Family Tree DNA
8.9.1 Company Overview
8.9.2 Role of FamilyTreeDNA in Global DTC-GT Market
8.9.3 SWOT Analysis:
8.10 Genebase Systems
8.10.1 Company Overview
8.10.2 Role of Genebase Systems in Global DTC-GT Market
8.10.3 SWOT Analysis
8.11 Mapmygenome
8.11.1 Company Overview:
8.11.2 Role of Mapmygenome India Ltd. in Global DTC-GT Market
8.11.3 SWOT Analysis
8.12 MyHeritage Ltd.
8.12.1 Company Overview
8.12.2 Role of MyHeritage Ltd in Global DTC-GT Market
8.12.3 SWOT Analysis

9 Research Scope and Methodology
9.1 Report Scope



List of Tables



Table 1: List of DTC-GT Tests with Marketing Authorization by the U.S. FDA
Table 2: Impact Analysis of Global DTC-GT Market
Table 2.1: Impact Analysis
Table 4.1: Regulations Governing Direct-to-Consumer Genetic Testing

List of Figures



Figure 1: Genetic Health Risk Approval for DTC-GT by the U.S. FDA
Figure 2: DTC-GT and GDPR in Europe, 2018
Figure 3: False Positives in DTC-GT, Global, 2018
Figure 4: Consumer Data Privacy, The U.S, 2017
Figure 5: Reduction in Cost per Whole Genome, Global, 2012-2017
Figure 6: Global DTC-GT Market, 2017-2028
Figure 7: Dominating Segments of Global DTC-GT Market, 2018 and 2028
Figure 8: Change in Market Share (%) of DTC-GT Product Segments, Global, 2018-2028
Figure 9: Product Portfolio Assessment for Global DTC-GT Product Type Segment
Figure 10: Global DTC-GT Market (by Distribution Channel), 2018 and 2028
Figure 11: Distribution Model for DTC-GT Companies
Figure 12: Business Model for DTC-GT Companies
Figure 13: Global DTC-GT Market (by Region), 2018 and 2028
Figure 14: Strategies Incorporated to Expand the Global Reach
Figure 15: Market Lucrativeness for the New Entrants
Figure 16: Go-To-Market Strategy
Figure 1.1: DTC-GT Market Workflow
Figure 1.2: Evolution of Global Direct-to-Consumer Genetic Testing
Figure 2.1: Market Dynamics
Figure 2.2: Market Opportunities
Figure 3.1: Competitive Landscape, January 2014- February 2019
Figure 3.2: Share of Key Developments and Strategies, January 2014- February 2019
Figure 3.3: Market Share Analysis, 2017 and 2018
Figure 3.4: Industry Attractiveness (Porter?s Five Forces Analysis)
Figure 3.5: Bargaining Power of Suppliers: Overall Impact, 2019-2028
Figure 3.6: Bargaining Power of Buyers: Overall Impact, 2019-2028
Figure 3.7: Threat of New Entrants
Figure 3.8: Threat of Substitute Products
Figure 3.9: Intensity of Competitive Rivalry
Figure 5.1: Global DTC-GT Market (by Product Type)
Figure 5.2: Global DTC-GT Market (by Product Type), 2018-2028
Figure 5.3: Global DTC-GT Market (by Ancestry), 2018-2028
Figure 5.4: Global DTC-GT Market (by Health and Wellness), 2018-2028
Figure 5.5: Global DTC-GT Market (by Entertainment), 2018-2028
Figure 6.1: Global DTC-GT Market (by Distribution Channel), 2018-2028
Figure 6.2: Global DTC-GT Market (by Distribution channel):
Figure 6.3: Global DTC-GT Market (by Online Channel), 2018-2028
Figure 6.4: Global DTC-GT Market (by Distribution Channel), 2018-2028
Figure 7.1: Global DTC-GT Market (by Region), 2018-2028
Figure 7.2: North America DTC-GT Market, 2018-2028
Figure 7.3: North America DTC-GT Market (by Country), 2018-2028
Figure 7.4: North America DTC-GT Market (by Product Type), 2018-2028
Figure 7.5: The U.S. DTC-GT Market, 2018-2028
Figure 7.6: Canada DTC-GT Market, 2018-2028
Figure 7.7: Europe DTC-GT Market, 2018-2028
Figure 7.8: Europe DTC-GT Market (by Country), 2018-2028
Figure 7.9: Europe DTC-GT Market (by Product Type), 2018-2028
Figure 7.10: Germany DTC-GT Market, 2018-2028
Figure 7.11: France DTC-GT Market, 2018-2028
Figure 7.12: The U.K. DTC-GT Market, 2018-2028
Figure 7.13: Italy DTC-GT Market, 2018-2028
Figure 7.14: Spain DTC-GT Market, 2018-2028
Figure 7.15: Asia-Pacific DTC-GT Market, 2018-2028
Figure 7.16: Asia-Pacific DTC-GT Market (by Country), 2018-2028
Figure 7.17: Asia-Pacific DTC-GT Market (by Product Type), 2018-2028
Figure 7.18: China DTC-GT Market, 2018-2028
Figure 7.19: Japan DTC-GT Market, 2018-2028
Figure 7.20: India DTC-GT Market, 2018-2028
Figure 7.21: South Korea DTC-GT Market, 2018-2028
Figure 7.22: Australia DTC-GT Market, 2018-2028
Figure 7.23: Latin America DTC-GT Market, 2018-2028
Figure 7.24: Latin America DTC-GT Market (by Country), 2018-2028
Figure 7.25: Latin America DTC-GT Market (by Product Type), 2018-2028
Figure 7.26: Brazil DTC-GT Market, 2018-2028
Figure 7.27: Mexico DTC-GT Market, 2018-2028
Figure 7.28: Rest-of-Latin America DTC-GT Market, 2018-2028
Figure 7.29: Rest-of-the-World DTC-GT Market, 2018-2028
Figure 8.1: 23andme Inc.: SWOT Analysis
Figure 8.2: 24Genetic: SWOT Analysis
Figure 8.3: Ancestry.com LLC: SWOT Analysis
Figure 8.4: Atlas Biomed: SWOT Analysis
Figure 8.5: Chengdu 23Mofang Biotechnology Co., Ltd.: SWOT Analysis
Figure 8.6: Dante Labs Inc.: SWOT Analysis
Figure 8.7: EasyDNA: SWOT Analysis
Figure 8.8: Family Tree DNA: SWOT Analysis
Figure 8.9: Genebase Systems: SWOT Analysis
Figure 8.10: Mapymygenome: SWOT Analysis
Figure 8.11: MyHeritage Ltd: SWOT Analysis
Figure 9.1: Global Direct-to-Consumer Genetic Testing: Market Segmentation
Figure 9.2: Research Methodology
Figure 9.3: Primary Research
Figure 9.4: Secondary Research
Figure 9.5: Data Triangulation
Figure 9.6: Top-Down Approach (Segment-Wise Analysis)
Figure 9.7: Bottom-up Approach (Segment-Wise Analysis)
Figure 9.8: Assumptions and Limitations
Figure 9.9: Considered Factors for Data Prediction and Modelling