Table of Content

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.3.2 REGIONS COVERED 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primary profiles 19
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 TOP-DOWN APPROACH 21
2.3.2 BOTTOM-UP APPROACH 22
2.4 MARKET FORECAST 22
2.5 MICROQUADRANT METHODOLOGY 23
2.6 ASSUMPTIONS FOR THE STUDY 24
2.7 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE PLAYER TRACKING MARKET 27
4.2 PLAYER TRACKING MARKET, BY COMPONENT, 2018 27
4.3 PLAYER TRACKING MARKET, BY SOLUTION, 2018 VS 2023 28
4.4 PLAYER TRACKING MARKET, BY END USER, 2018 VS 2023 28
4.5 PLAYER TRACKING MARKET, BY APPLICATION, 2018 VS 2023 29
4.6 PLAYER TRACKING MARKET: MARKET INVESTMENT SCENARIO, 2018–2023 29
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5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Increasing amount of on-field data 31
5.2.1.2 Growing demand for real-time data access 31
5.2.1.3 Rising demand for predictive insights into fan preferences 31
5.2.2 RESTRAINTS 31
5.2.2.1 Lack of awareness of technology in sports 31
5.2.2.2 Budget constraints may reduce adoption of sports analytics 32
5.2.3 OPPORTUNITIES 32
5.2.3.1 Availability of cost-effective and high-end computing solutions 32
5.2.3.2 Streaming of complex data to increase demand for analytics 32
5.2.4 CHALLENGES 32
5.2.4.1 Low optical luminous and game speed 32
5.2.4.2 Lack of professionals with appropriate analytical skills 32
5.3 USE CASES 33
5.3.1 TO HONE REAL-TIME STADIUM OPERATIONS 33
5.3.2 TO MEASURE AND IMPROVE ATHLETE PERFORMANCE 33
5.4 INDUSTRY TRENDS 34
5.4.1 INTRODUCTION 34
5.4.2 VALUE-CHAIN ANALYSIS 34
5.4.3 STRATEGIC BENCHMARKING 35

6 PLAYER TRACKING MARKET, BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTIONS 38
6.2.1 INCREASING DEMAND FOR USER-DRIVEN AUTOMATED TRACKING SOLUTIONS TO DRIVE THE GROWTH OF THE PLAYER TRACKING MARKET 38
6.3 SERVICES 39
6.3.1 GROWING DEMAND FOR OPTICAL SOLUTIONS AMONG TEAM SPORTS TO DRIVE THE GROWTH OF SERVICES IN THE PLAYER TRACKING MARKET 39

7 PLAYER TRACKING MARKET, BY SOLUTION 40
7.1 INTRODUCTION 41
7.2 WEARABLES 42
7.2.1 SMART GLASSES 42
7.2.1.1 Deployment of new solutions in smart glasses to increase the demand for player tracking solutions 42
7.2.2 SMART WATCHES AND FITNESS BANDS 42
7.2.2.1 Increasing awareness of fitness monitoring activities among players to fuel the demand for smart watches and fitness bands in the player tracking market 42
7.2.3 VESTS 43
7.2.3.1 Increasing demand for vests tracking solutions among team sports to drive the growth of the player tracking market 43
7.3 OPTICAL 43
7.3.1 GROWING DEMAND FOR INSTALLING REAL-TIME MONITORING OPTICAL SOLUTIONS IN STADIUMS TO DRIVE THE GROWTH OF THE PLAYER TRACKING MARKET 43
7.4 APPLICATION-BASED 44
7.4.1 INCREASING ADOPTION OF MOBILE-BASED APPLICATIONS TO MONITOR FITNESS-RELATED ACTIVITIES DRIVING THE GROWTH OF THE PLAYER TRACKING MARKET 44

8 PLAYER TRACKING MARKET, BY END USER 45
8.1 INTRODUCTION 46
8.2 INDIVIDUAL SPORTS 47
8.2.1 GOLF 47
8.2.1.1 Deployment of advanced technologies to track real-time shot tracking solution to drive the growth of the player tracking market 47
8.2.2 TENNIS 48
8.2.2.1 Increasing demand for motion-based solutions in tennis to drive the growth of the player tracking market 48
8.2.3 ATHLETICS 48
8.2.3.1 Increasing number of features to track speed in athletics to fuel the adoption of player tracking solutions 48
8.2.4 FORMULA 1 SPORT 48
8.2.4.1 Growing demand for Formula 1 sports across geographies to drive the adoption of player tracking solutions 48
8.2.5 BOXING 48
8.2.5.1 Need for real-time monitoring of punches through player tracking solutions to drive the growth of the player tracking market 48
8.2.6 OTHERS 49
8.3 TEAM SPORTS 49
8.3.1 SOCCER 50
8.3.1.1 Increasing need for collecting information in soccer to drive the adoption of player tracking solutions 50
8.3.2 HOCKEY 50
8.3.2.1 Deployment of multi-objects tracking system in hockey to fuel the adoption of player tracking solutions 50
8.3.3 BASKETBALL 50
8.3.3.1 Increasing need for monitoring real-time positions of players in basketball to drive the adoption of player tracking solutions 50
8.3.4 RUGBY 50
8.3.4.1 Need for player tracking solutions with player safety feature to drive the adoption of player tracking solutions in rugby 50
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8.3.5 CRICKET 51
8.3.5.1 Need for providing real-time error-free decisions through advanced technologies to drive the adoption of player tracking solutions in cricket 51
8.3.6 OTHERS 51

9 PLAYER TRACKING MARKET, BY APPLICATION 52
9.1 INTRODUCTION 53
9.2 FITNESS 54
9.2.1 INCREASING ADOPTION OF SMART WATCHES AND FITNESS BANDS TO MONITOR FITNESS-RELATED ACTIVITIES DRIVING THE GROWTH OF THE PLAYER TRACKING MARKET 54
9.3 PERFORMANCE 54
9.3.1 NEED FOR PERFORMANCE MONITORING ACROSS VARIOUS SPORTS TO DRIVE THE ADOPTION OF PLAYER TRACKING SOLUTIONS 54
9.4 BEHAVIOR 55
9.4.1 NEED FOR MONITORING REAL-TIME BEHAVIORAL ISSUES AMONG PLAYERS TO DRIVE THE ADOPTION OF PLAYER TRACKING SOLUTIONS 55
9.5 PLAYER SAFETY 56
9.5.1 INCREASING POPULARITY OF FAST-PACED SPORTS ACROSS GEOGRAPHIES TO INCREASE THE ADOPTION OF PLAYER TRACKING SOLUTIONS 56

10 PLAYER TRACKING MARKET, BY REGION 57
10.1 INTRODUCTION 58
10.2 NORTH AMERICA 59
10.2.1 UNITED STATES 61
10.2.1.1 Early technology adoption and heavy spend on wearable technology in the arena of sports to drive the player tracking market 61
10.2.2 CANADA 61
10.2.2.1 Increasing awareness among athletes and sports teams to monitor and improve player performance to drive the growth of the player tracking market in the region 61
10.3 EUROPE 62
10.3.1 UNITED KINGDOM 64
10.3.1.1 Increasing focus by governments and sports associations to track player performance to propel the adoption of sports tracking solutions in the region 64
10.3.2 GERMANY 64
10.3.2.1 Growing need to digitalize player performance monitoring to drive the demand for player tracking solutions in the region 64
10.3.3 FRANCE 64
10.3.3.1 Increasing investments by team management to adopt technological solutions in sports to drive the market growth 64
10.3.4 REST OF EUROPE 64
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10.4 ASIA PACIFIC 65
10.4.1 JAPAN 68
10.4.1.1 Early adoption of technology in the arena of sports by governments and sports associations to drive the player tracking market 68
10.4.2 CHINA 68
10.4.2.1 Increasing adoption of wearables and technological products in sports among athletes and team management to drive the market growth 68
10.4.3 INDIA 68
10.4.3.1 Growing awareness among team management and associations to adopt technological solutions in sports to boost the adoption of player tracking solutions in the region 68
10.4.4 REST OF ASIA PACIFIC 68
10.5 MIDDLE EAST AND AFRICA 69
10.5.1 QATAR 71
10.5.1.1 Increasing adoption of technological sports solutions for continuous player performance improvement to propel the adoption of player tracking solutions 71
10.5.2 SOUTH AFRICA 71
10.5.2.1 Readiness among teams and athletes to leverage player tracking solutions to drive the growth of the player tracking market 71
10.5.3 REST OF MIDDLE EAST AND AFRICA 71
10.6 LATIN AMERICA 72
10.6.1 BRAZIL 73
10.6.1.1 Increasing focus by governments to adopt advanced sports solutions for effective player performance and health tracking to fuel the growth of the player tracking market 73
10.6.2 MEXICO 74
10.6.2.1 Growing adoption of technological sports solutions to gain a competitive advantage on the national and international platform by players and team management to boost the adoption of player tracking solutions during the forecast period 74
10.6.3 REST OF LATIN AMERICA 74
11 COMPETITIVE LANDSCAPE 75
11.1 MICROQUADRANT OVERVIEW 75
11.1.1 VISIONARY LEADERS 75
11.1.2 INNOVATORS 75
11.1.3 DYNAMIC DIFFERENTIATORS 75
11.1.4 EMERGING COMPANIES 75
11.2 COMPETITIVE LANDSCAPE OVERVIEW 77
11.3 COMPETITIVE SCENARIO 78
11.3.1 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS 78
11.3.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 79
11.3.3 MERGERS AND ACQUISITIONS 81

12 COMPANY PROFILES 82
12.1 INTRODUCTION 82
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View)*
12.2 ZEBRA TECHNOLOGIES 83
12.3 CATAPULT SPORTS 85
12.4 STATSPORTS 88
12.5 CHYRONHEGO 90
12.6 STATS 93
12.7 KINEXON 96
12.8 POLAR 98
12.9 PLAYGINEERING 100
12.10 SONDA SPORTS 101
12.11 JOHAN SPORTS 102
12.12 EXELIO 103
12.13 Q-TRACK 103
12.14 ADVANCED SPORTS ANALYTICS 103
12.15 XAMPION 104
12.16 SPORTS PERFORMANCE TRACKING 104
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.

13 APPENDIX 105
13.1 DISCUSSION GUIDE 105
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 109
13.3 AVAILABLE CUSTOMIZATIONS 111
13.4 RELATED REPORTS 111
13.5 AUTHOR DETAILS 112
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List of Figures



FIGURE 1 GLOBAL PLAYER TRACKING MARKET: RESEARCH DESIGN 18
FIGURE 2 PLAYER TRACKING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 21
FIGURE 3 GLOBAL PLAYER TRACKING MARKET TO ACHIEVE HIGH GROWTH DURING THE FORECAST PERIOD 26
FIGURE 4 NORTH AMERICA ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2018 26
FIGURE 5 INCREASING AMOUNT OF ON-FIELD DATA AND GROWING DEMAND FOR REAL-TIME DATA ACCESS TO DRIVE THE GROWTH OF THE PLAYER TRACKING MARKET 27
FIGURE 6 SOLUTIONS SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018 27
FIGURE 7 WEARABLES SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2018 28
FIGURE 8 TEAM SPORTS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2018 28
FIGURE 9 FITNESS TRACKING SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2018 29
FIGURE 10 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT 5 YEARS 29
FIGURE 11 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PLAYER TRACKING MARKET 30
FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 13 OPTICAL SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 41
FIGURE 14 TEAM SPORTS SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 46
FIGURE 15 PLAYER SAFETY SEGMENT TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 53
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 59
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 66
FIGURE 18 MICROQUADRANT CHART 76
FIGURE 19 KEY DEVELOPMENTS IN THE PLAYER TRACKING MARKET DURING 2017–2019 77
FIGURE 20 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 83
FIGURE 21 SWOT ANALYSIS: ZEBRA TECHNOLOGIES 84
FIGURE 22 CATAPULT SPORTS: COMPANY SNAPSHOT 85
FIGURE 23 SWOT ANALYSIS: CATAPULT SPORTS 87
FIGURE 24 SWOT ANALYSIS: STATSPORTS 89
FIGURE 25 SWOT ANALYSIS: CHYRONHEGO 91
FIGURE 26 SWOT ANALYSIS: STATS 95
 

 

List of Tables



TABLE 1 FACTOR ANALYSIS 22
TABLE 2 PLAYER TRACKING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 37
TABLE 3 SOLUTIONS: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 38
TABLE 4 SERVICES: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 39
TABLE 5 PLAYER TRACKING MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 41
TABLE 6 WEARABLES: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 42
TABLE 7 OPTICAL: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 43
TABLE 8 APPLICATION-BASED: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 44
TABLE 9 PLAYER TRACKING MARKET SIZE, BY END USER, 2016–2023 (USD MILLION) 46
TABLE 10 INDIVIDUAL SPORTS: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 47
TABLE 11 TEAM SPORTS: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 49
TABLE 12 PLAYER TRACKING MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 53
TABLE 13 FITNESS: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 54
TABLE 14 PERFORMANCE: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 55
TABLE 15 BEHAVIOR: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 55
TABLE 16 PLAYER SAFETY: PLAYER TRACKING MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 56
TABLE 17 PLAYER TRACKING MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 18 NORTH AMERICA: PLAYER TRACKING MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 60
TABLE 19 NORTH AMERICA: PLAYER TRACKING MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 60
TABLE 20 NORTH AMERICA: PLAYER TRACKING MARKET SIZE, BY END USER 2016–2023 (USD MILLION) 60
TABLE 21 NORTH AMERICA: PLAYER TRACKING MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 61
TABLE 22 NORTH AMERICA: PLAYER TRACKING MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 62
TABLE 23 EUROPE: PLAYER TRACKING MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 62
TABLE 24 EUROPE: PLAYER TRACKING MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 63
TABLE 25 EUROPE: PLAYER TRACKING MARKET SIZE, BY END USER 2016–2023 (USD MILLION) 63
TABLE 26 EUROPE: PLAYER TRACKING MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 63
TABLE 27 EUROPE: PLAYER TRACKING MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 65
TABLE 28 ASIA PACIFIC: PLAYER TRACKING MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 66
TABLE 29 ASIA PACIFIC: PLAYER TRACKING MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 67
TABLE 30 ASIA PACIFIC: PLAYER TRACKING MARKET SIZE, BY END USER 2016–2023 (USD MILLION) 67
TABLE 31 ASIA PACIFIC: PLAYER TRACKING MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 67
TABLE 32 ASIA PACIFIC: PLAYER TRACKING MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 69
TABLE 33 MIDDLE EAST AND AFRICA: PLAYER TRACKING MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 69
TABLE 34 MIDDLE EAST AND AFRICA: PLAYER TRACKING MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 70
TABLE 35 MIDDLE EAST AND AFRICA: PLAYER TRACKING MARKET SIZE, BY END USER, 2016–2023 (USD MILLION) 70
TABLE 36 MIDDLE EAST AND AFRICA: PLAYER TRACKING MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 70
TABLE 37 MIDDLE EAST AND AFRICA: PLAYER TRACKING MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 71
TABLE 38 LATIN AMERICA: PLAYER TRACKING MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 72
TABLE 39 LATIN AMERICA: PLAYER TRACKING MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 72
TABLE 40 LATIN AMERICA: PLAYER TRACKING MARKET SIZE, BY END USER 2016–2023 (USD MILLION) 73
TABLE 41 LATIN AMERICA: PLAYER TRACKING MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 73
TABLE 42 LATIN AMERICA: PLAYER TRACKING MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 74
TABLE 43 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS (2018–2019) 78
TABLE 44 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS (2017–2019) 79
TABLE 45 MERGERS AND ACQUISITIONS (2017-2019) 81