Table of Content

Executive summary
About this edition
Purpose of the denim and jeans report
Trends and issues
The world jeans market by value, 2018 and 2023
Jeans price architecture
The world jeans market by volume, 2018 and 2023
The selected country markets
Jeans supply chain and trade
Denim capacity and trade
Cotton growing and international trade

Report methodology
Quantification of the jeans market
Geographical world regions

Chapter 1: The world jeans market by value
The world jeans market value, 2018 estimate
The world jeans market value, 2023 forecast
Time lines and growth percentages for value
The concept of the just-style time line
Time line 2013-2023: the jeans market in value
Jeans price architecture
The pricing onion in the retail jeans market
The price-fashion matrix

Chapter 2: The world jeans market by volume
The world jeans market volume, 2018 estimate
Average prices and consumption per person figures
The world jeans market volume, 2023 forecast
Time lines and growth percentages for volume
The importance of the just-style time line in units
Time line 2013-2023: the jeans market in volume
Selected countries, the denim and jeans situation
United States
China
India
Brazil
Russia
Time line 2013-2023: the jeans market in percentage growth

Chapter 3: Supply chain, trade and capacity
Jeans and denim supply chain analysis
Retailers, brands, jeans manufacturers, and denim weavers
Most common jeans supply chain models
Consumption, production and international trade in jeans
Consumption through organized retail or thorough the black or grey economy
Production of jeans across the world
Jeans imports and where they come from
Denim capacity worldwide
Difficulties in calculating denim production and capacity
Denim weaving capacity
The major denim mills around the world
Denim international trade
Jeans and denim trade
Denim exports
Denim imports
Cotton growing and international trade
Who grows the cotton?
Cotton prices
The China effect, on cotton, denim and jeans

Chapter 4: Pen pictures of the jeans market
The 5 pocket straight leg men?s western jean
History
Basic
Functional
Authenticity
Fashionable
Women?s skinny jeans
History
Mainstream
Functional
Fashionable
Conclusion
Flared jeans
History
Basic
Fashionable
Fad

Chapter 5: Industry trends and issues
The jeans consumer, attitudes, trends and issues
Design and product, attitudes, trends and issues
CSR, attitudes, trends and issues
Business, attitudes, trends and issues

List of tables and figures
Trading exchange rates
Table 1: World jeans market in US$bn, 2018 estimate
Table 2: World jeans market in US$bn, 2023 forecast
Table 3: World jeans market time line, 2013-2023 in US$bn
Table 4: World jeans market time line, US$ cumulative percentage growth
Table 5: World jeans market, 2018, in price bands
Figure 1: Price fashion matrix for jeans, consumer attitudes
Table 6: World jeans market, units millions, 2018 estimate
Table 7: World jeans market, units millions, 2023 forecast
Table 8: World jeans market time line, 2013-2023 in units millions
Table 9: World jeans market time line, units millions and cumulative percentage growth
Figure 2: Supply chain, producer to consumer
Table 10: Major jeans manufacturing countries, 2017, by pieces produced
Table 11: US imports of denim jeans, ranked by country of source in units
Table 12: European imports of denim jeans, ranked by country of source
Table 13: Denim weaving capacity estimate for 2017
Table 14: Denim fabric exports, ranked by leading supplying country 2017, as a % of US$ values
Table 15: Denim fabric imports, ranked by leading supplying country 2017, as a % of US$ values
Table 16: World cotton growing (millions of bales)
Table 17: Cotton production and the Cotlook Index
Figure 3: Jeans brand matrix for 5-pocket straight leg jeans
Figure 4: Jeans brand matrix for women?s skinny jeans
Figure 5: Jeans brand matrix for women?s flared jeans
Table 18: Jeans product categories and consumer attitudes



List of Tables


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