Table of Content

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKET SEGMENTATION 15
1.3.2 REGIONS COVERED 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 16
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primary profiles 19
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 TOP-DOWN APPROACH 21
2.3.2 BOTTOM-UP APPROACH 22
2.4 MARKET FORECAST 22
2.5 RESEARCH ASSUMPTIONS 23
2.6 LIMITATIONS OF THE STUDY 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE VIRTUAL FITTING ROOM MARKET 29
4.2 VIRTUAL FITTING ROOM MARKET: TOP 3 USE CASES 29
4.3 VIRTUAL FITTING ROOM MARKET: BY REGION 30
4.4 VIRTUAL FITTING ROOM MARKET IN NORTH AMERICA, BY END USER AND REGION 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Increasing adoption of advanced technologies, such as AR and VR, to offer better shopping experience to customers 33
5.2.1.2 Increasing focus on R&D activities 33
5.2.1.3 Trend of online shopping increasing the demand for virtual fitting room technologies in retail and eCommerce 33
5.2.2 RESTRAINTS 33
5.2.2.1 Complexities in real-time control 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Increasing number of partnerships 33
5.2.3.2 Growing number of startups to raise funds in the virtual fitting room market 34
5.2.4 CHALLENGES 34
5.2.4.1 Developing user-friendly virtual fitting room solutions 34
5.3 KEY ACQUISITIONS IN THE LAST FEW YEARS 34
5.4 REGULATORY IMPLICATIONS 35
5.4.1 GENERAL DATA PROTECTION REGULATION 35
5.4.2 SIMULATION INTEROPERABILITY STANDARDS ORGANISATION 35
5.5 USE CASES 35
5.5.1 USE CASE: SCENARIO 1 35
5.5.2 USE CASE: SCENARIO 2 36
5.5.3 USE CASE: SCENARIO 3 36
5.5.4 USE CASE: SCENARIO 4 37
5.5.5 USE CASE: SCENARIO 5 37

6 VIRTUAL FITTING ROOM MARKET, BY COMPONENT 38
6.1 INTRODUCTION 39
6.2 HARDWARE 40
6.2.1 PREFABRICATED 41
6.2.1.1 Virtual mirrors to be major hardware segment in the virtual fitting room market 41
6.2.2 CUSTOMIZED 42
6.2.2.1 Adoption of customized virtual mirrors based on the AR technology by major retailers to drive the market 42
6.3 SOFTWARE 42
6.3.1 SOFTWARE TOOLS 44
6.3.1.1 Plugins continue to be widely used software components in the virtual fitting room market 44
6.3.2 PLATFORMS 44
6.3.2.1 3D body and face scanning to boost the adoption of virtual fitting room software 44
6.4 SERVICES 45
6.4.1 CONSULTING 46
6.4.1.1 Technicalities involved in implementing virtual fitting room solutions and platform to boost the growth of consulting services 46
6.4.2 INTEGRATION SERVICES 47
6.4.2.1 Integration and installation services to gain traction in coming years 47
6.4.3 SUPPORT SERVICES 48
6.4.3.1 Growing deployment of virtual fitting room solutions to drive support and maintenance services 48

7 VIRTUAL FITTING ROOM MARKET, BY END USER 49
7.1 INTRODUCTION 50
7.2 PHYSICAL STORE 51
7.3 VIRTUAL STORE 51

8 VIRTUAL FITTING ROOM MARKET, BY USE CASE 53
8.1 INTRODUCTION 54
8.2 APPAREL 55
8.2.1 ONLINE SHOPPING TO PLAY KEY ROLE IN THE ADOPTION OF VIRTUAL FITTING ROOM SOLUTIONS 55
8.3 ACCESSORIES 56
8.3.1 LOW TIME UTILIZATION TO BOOST GROWTH OF VIRTUAL FITTING ROOM SOLUTION IN ACCESSORIES 56
8.4 EYEWEAR 57
8.4.1 DEMAND FOR PERSONALIZATION TO PLAY A SIGNIFICANT ROLE IN EYEWEAR USE CASES 57
8.5 JEWELRY AND WATCHES 57
8.5.1 VIRTUAL FITTING ROOM TO PROVIDE BETTER TARGETING CAPABILITIES TO JEWELLERS 57
8.6 BEAUTY AND COSMETICS 58
8.6.1 VIRTUAL FITTING ROOM TO HELP REDUCE SHOPPING TIME AND THEREBY HELP INCREASE THE VISIBILITY OF OFFERS 58
8.7 OTHERS 59

9 GEOGRAPHIC ANALYSIS 60
9.1 INTRODUCTION 61
9.2 NORTH AMERICA 63
9.2.1 UNITED STATES 66
9.2.1.1 Rapid growth of eCommerce to lead high adoption of virtual fitting room solutions 66
9.2.2 CANADA 66
9.2.2.1 Increasing awareness about AR technology among retailers to drive the adoption of virtual fitting room in Canada 66
9.3 EUROPE 67
9.3.1 UNITED KINGDOM 71
9.3.1.1 Increasing digitization of fashion to boost the demand for retail fitting room solutions in the country 71
9.3.2 GERMANY 71
9.3.2.1 Increasing online returns of products to fuel the adoption of virtual fitting room solutions in Germany 71
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9.3.3 FRANCE 71
9.3.3.1 Growing eCommerce encouraging retailers to integrate virtual fitting room solutions 71
9.3.4 REST OF EUROPE 71
9.4 ASIA PACIFIC 72
9.4.1 CHINA 75
9.4.1.1 Demand for enhanced customer experience throughout the buying journey among clients to drive the virtual fitting room market 75
9.4.2 JAPAN 76
9.4.2.1 Virtual fitting room solution providers’ growing focus in Japan to drive market growth 76
9.4.3 INDIA 76
9.4.3.1 Companies expanding and collaborating to grow their business in India 76
9.4.4 REST OF ASIA PACIFIC 76
9.5 MIDDLE EAST AND AFRICA 77
9.5.1 UNITED ARAB EMIRATES 79
9.5.1.1 On-the-go installation of virtual fitting gadgets across fashion stores to boost demand for virtual fitting room solutions 79
9.5.2 ISRAEL 80
9.5.2.1 Increasing research and development to instigate the need for virtual fitting room technology for retailers 80
9.5.3 REST OF MIDDLE EAST AND AFRICA 80
9.6 LATIN AMERICA 80
9.6.1 BRAZIL 83
9.6.1.1 Emerging startups in Brazil to drive the virtual fitting room market 83
9.6.2 MEXICO 83
9.6.2.1 Growing use of various technologies to achieve a customers’ realistic clothing choice based prediction in Mexico to create the demand for virtual fitting room solutions 83
9.6.3 REST OF LATIN AMERICA 84

10 COMPETITIVE LANDSCAPE 85
10.1 START-UP MICRO QUADRANT 85
10.1.1 PROGRESSIVE COMPANIES 85
10.1.2 RESPONSIVE COMPANIES 85
10.1.3 DYNAMIC COMPANIES 85
10.1.4 STARTING BLOCKS 85
10.2 STRENGTH OF PRODUCT PORTFOLIO 87
10.3 BUSINESS STRATEGY EXCELLENCE 88
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11 COMPANY PROFILES 89
(Business Overview, Solutions/ Platforms/ Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
11.1 METAIL 89
11.2 ZUGARA 91
11.3 TRUE FIT 93
11.4 TOTAL IMMERSION 96
11.5 3D-A-PORTER 97
11.6 MAGIC MIRROR 98
11.7 ASTRAFIT 100
11.8 FIT ANALYTICS 102
11.9 VISUALOOK 103
11.10 ELSE CORP 104
11.11 FXGEAR 106
11.12 SIZEBAY 106
11.13 TRIMIRROR 106
11.14 MEMOMI 107
11.15 SENSEMI 107
11.16 FISION TECHNOLOGIES 108
11.17 COITOR IT TECH 108
*Details on Business Overview, Solutions/ Platforms/ Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
12 APPENDIX 109
12.1 INSIGHTS OF INDUSTRY EXPERTS 109
12.2 DISCUSSION GUIDE 110
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 115
12.4 AVAILABLE CUSTOMIZATIONS 117
12.5 RELATED REPORTS 117
12.6 AUTHOR DETAILS 118



List of Figures



FIGURE 1 VIRTUAL FITTING ROOM MARKET: RESEARCH DESIGN 18
FIGURE 2 VIRTUAL FITTING ROOM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 21
FIGURE 3 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY COMPONENT 26
FIGURE 4 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY HARDWARE 27
FIGURE 5 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY SOFTWARE 27
FIGURE 6 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY SERVICE 27
FIGURE 7 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY END USER 28
FIGURE 8 VIRTUAL FITTING ROOM MARKET SNAPSHOT, BY USE CASE 28
FIGURE 9 INCREASING ADOPTION OF ADVANCED TECHNOLOGIES TO OFFER BETTER SHOPPING EXPERIENCES FOR CUSTOMERS TO DRIVE THE OVERALL GROWTH OF THE VIRTUAL FITTING ROOM MARKET DURING THE FORECAST PERIOD 29
FIGURE 10 APPAREL SEGMENT TO GROW AT THE HIGHEST CAGR DURING FORECAST PERIOD 29
FIGURE 11 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2019 30
FIGURE 12 VIRTUAL STORE AND ASIA PACIFIC ACCOUNTED FOR THE HIGHEST GROWTH RATES IN THE VIRTUAL FITTING ROOM MARKET IN 2019 31
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: VIRTUAL FITTING ROOM MARKET 32
FIGURE 14 SOFTWARE SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 39
FIGURE 15 PREFABRICATED TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 40
FIGURE 16 SOFTWARE TOOLS TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 17 SUPPORT SERVICES TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 45
FIGURE 18 VIRTUAL STORE SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 50
FIGURE 19 APPAREL SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 20 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE AND APAC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 61
FIGURE 21 INDIA TO REGISTER GROWTH AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 62
FIGURE 22 NORTH AMERICA MARKET SNAPSHOT 63
FIGURE 23 EUROPE: MARKET SNAPSHOT 67
FIGURE 24 ASIA PACIFIC: MARKET SNAPSHOT 72
FIGURE 25 VIRTUAL FITTING ROOM MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING FOR START-UPS, 2018 86
FIGURE 26 SWOT ANALYSIS: METAIL 90
FIGURE 27 SWOT ANALYSIS: ZUGARA 92
FIGURE 28 SWOT ANALYSIS: TRUE FIT 94

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2018 16
TABLE 2 FACTOR ANALYSIS 22
TABLE 3 GLOBAL VIRTUAL FITTING ROOM MARKET SIZE AND GROWTH RATE 2017–2024 (USD MILLION AND Y-O-Y%) 26
TABLE 4 VIRTUAL FITTING ROOM MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 39
TABLE 5 HARDWARE: VIRTUAL FITTING ROOM MARKET SIZE, BY TYPE 2017–2024 (USD MILLION) 40
TABLE 6 HARDWARE: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 41
TABLE 7 PREFABRICATED MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 41
TABLE 8 CUSTOMIZED MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 42
TABLE 9 SOFTWARE: VIRTUAL FITTING ROOM MARKET SIZE, BY TYPE 2017–2024 (USD MILLION) 43
TABLE 10 SOFTWARE: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 43
TABLE 11 SOFTWARE TOOLS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 44
TABLE 12 PLATFORMS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 45
TABLE 13 SERVICES: VIRTUAL FITTING ROOM MARKET SIZE, BY TYPE 2017–2024 (USD MILLION) 46
TABLE 14 SERVICES: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 46
TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 47
TABLE 16 INTEGRATION SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 47
TABLE 17 SUPPORT SERVICES MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 48
TABLE 18 VIRTUAL FITTING ROOM MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 50
TABLE 19 PHYSICAL STORE: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 51
TABLE 20 VIRTUAL STORE: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 52
TABLE 21 VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASE, 2017–2024 (USD MILLION) 55
TABLE 22 APPAREL: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 55
TABLE 23 ACCESSORIES: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 56
TABLE 24 EYEWEAR: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 57
TABLE 25 JEWELRY AND WATCHES: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 58
TABLE 26 BEAUTY AND COSMETICS: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 59
TABLE 27 OTHERS: VIRTUAL FITTING ROOM MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 59
TABLE 28 VIRTUAL FITTING ROOM MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 62
TABLE 29 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 64
TABLE 30 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY HARDWARE 2017–2024 (USD MILLION) 64
TABLE 31 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SOFTWARE 2017–2024 (USD MILLION) 64
TABLE 32 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 65
TABLE 33 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY END USER 2017–2024 (USD MILLION) 65
TABLE 34 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASE 2017–2024 (USD MILLION) 65
TABLE 35 NORTH AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 66
TABLE 36 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 68
TABLE 37 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY HARDWARE 2017–2024 (USD MILLION) 68
TABLE 38 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY SOFTWARE 2017–2024 (USD MILLION) 68
TABLE 39 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY SERVICES 2017–2024 (USD MILLION) 69
TABLE 40 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY END USER 2017–2024 (USD MILLION) 69
TABLE 41 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASES 2017–2024 (USD MILLION) 69
TABLE 42 EUROPE: VIRTUAL FITTING ROOM MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 70
TABLE 43 MAJOR ERETAILERS IN EUROPE 70
TABLE 44 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 73
TABLE 45 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY HARDWARE 2017–2024 (USD MILLION) 73
TABLE 46 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY SOFTWARE 2017–2024 (USD MILLION) 73
TABLE 47 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 74
TABLE 48 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY END USER 2017–2024 (USD MILLION) 74
TABLE 49 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASE 2017–2024 (USD MILLION) 74
TABLE 50 ASIA PACIFIC: VIRTUAL FITTING ROOM MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 75
TABLE 51 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 77
TABLE 52 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE, BY HARDWARE, 2017–2024 (USD MILLION) 77
TABLE 53 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SOFTWARE, 2017–2024 (USD MILLION) 78
TABLE 54 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 78
TABLE 55 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE, BY END USER, 2017–2024 (USD MILLION) 78
TABLE 56 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASE, 2017–2024 (USD MILLION) 79
TABLE 57 MIDDLE EAST AND AFRICA: VIRTUAL FITTING ROOM MARKET SIZE BY SUB-REGION, 2017–2024 (USD MILLION) 79
TABLE 58 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 80
TABLE 59 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY HARDWARE 2017–2024 (USD MILLION) 81
TABLE 60 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SOFTWARE 2017–2024 (USD MILLION) 81
TABLE 61 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 81
TABLE 62 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY END USER 2017–2024 (USD MILLION) 82
TABLE 63 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY USE CASE 2017–2024 (USD MILLION) 82
TABLE 64 LATIN AMERICA: VIRTUAL FITTING ROOM MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 83