Table of Content

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SEGMENTATION 14
1.4 REGIONS COVERED 14
1.5 YEARS CONSIDERED FOR THE STUDY 15
1.6 CURRENCY CONSIDERED 15
1.7 STAKEHOLDERS 15

2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Breakup of primaries 18
2.1.2.2 Key industry insights 18
2.2 MARKET BREAKUP AND DATA TRIANGULATION 19
2.3 MARKET SIZE ESTIMATION 20
2.3.1 TOP-DOWN APPROACH 20
2.3.2 BOTTOM-UP APPROACH 21
2.4 MARKET FORECAST 21
2.5 ASSUMPTIONS FOR THE STUDY 22
2.5.1 LIMITATIONS OF THE STUDY 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE VIRTUAL PRIVATE SERVER MARKET 27
4.2 VIRTUAL PRIVATE SERVER MARKET, MARKET SHARE OF TOP 3 VERTICALS AND REGIONS, 2018 28
4.3 VIRTUAL PRIVATE SERVER MARKET, BY 0PERATING SYSTEM, 2018 28
4.4 VIRTUAL PRIVATE SERVER MARKET, BY ORGANIZATION SIZE, 2018 29
4.5 VIRTUAL PRIVATE SERVER MARKET, BY REGION, 2018 VS 2023 29
4.6 VIRTUAL PRIVATE SERVER MARKET, BY VERTICAL, 2018 VS 2023 30
4.7 MARKET INVESTMENT SCENARIO 30
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5 MARKET OVERVIEW 31
5.1 INTRODUCTION 31
5.2 MARKET DYNAMICS 31
5.2.1 DRIVERS 32
5.2.1.1 Availability of cost-effective VPS 32
5.2.1.2 VPS provides greater customizations and scalability 32
5.2.1.3 Organizations gain more control with VPS than shared hosting 32
5.2.2 RESTRAINTS 32
5.2.2.1 Improper resource allocation may affect VPS performance 32
5.2.2.2 Availability of shared hosting, dedicated hosting, and cloud servers 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Integration of AI, machine learning, and containers with VPS to provide growth opportunities for VPS providers 33
5.2.3.2 Adoption of cloud-based services among global organizations 33
5.2.4 CHALLENGES 34
5.2.4.1 Increase in number of VPS on a single server hampers VPS performance 34
5.3 BEST PRACTICES FOR VIRTUAL PRIVATE SERVER SECURITY 34
5.3.1 REGULAR SERVER AUDIT 34
5.3.2 REGULAR BACKUP AND UPDATION 34
5.3.3 PROTECTING SECURE SHELL CONFIGURATION 34
5.3.4 BLOCKING UNWANTED TRAFFIC 34
5.4 VIRTUAL PRIVATE SERVER ARCHITECTURE 35

6 VIRTUAL PRIVATE SERVER MARKET, BY OPERATING SYSTEM 36
6.1 INTRODUCTION 37
6.2 WINDOWS 38
6.2.1 WINDOWS-BASED OPERATING SYSTEM TO GAIN POPULARITY DUE TO ACCESSIBILTY PROVIDED TO THE USERS 38
6.3 LINUX 39
6.3.1 LINUX OPERATING SYSTEM TO GAIN POPULARITY AMONG ENTERPRISES DUE TO ITS EASE OF USE, AND INCREASED SECURITY, RELIABILITY, AND AFFORDABLITY AT THE SAME TIME 39

7 VIRTUAL PRIVATE SERVER MARKET, BY ORGANIZATION SIZE 40
7.1 INTRODUCTION 41
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 42
7.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES SHOWING HIGH AFFINITY TOWARD VIRTUAL PRIVATE SERVER OFFERINGS AS IT REDUCES COST OF OPERATIONS 42
7.3 LARGE ENTERPRISES 43
7.3.1 LARGE ENTERPRISES MAJORLY INVESTING IN ADVANCED TECHNOLOGIES LIKE VIRTUAL PRIVATE SERVERS TO INCREASE THEIR OVERALL PRODUCTIVITY AND EFFICIENCY 43

8 VIRTUAL PRIVATE SERVER MARKET, BY VERTICAL 44
8.1 INTRODUCTION 45
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 46
8.2.1 GROWING NEED FOR SCALABILITY AND FLEXIBILITY TO DRIVE THE ADOPTION OF VIRTUAL PRIVATE SERVER IN THE BFSI VERTICAL 46
8.3 GOVERNMENT AND DEFENSE 47
8.3.1 DEMAND FOR OPERATIONAL EFFICIENCY TO DRIVE THE ADOPTION OF VIRTUAL PRIVATE SERVER IN THE GOVERNMENT AND DEFENSE SECTOR 47
8.4 IT AND TELECOMMUNICATION 48
8.4.1 INCREASING USE OF DIGITAL SOLUTIONS TO DRIVE THE GROWTH OF VIRTUAL PRIVATE SERVERS MARKET IN THE IT AND TELECOMMUNICATION VERTICAL 48
8.5 MANUFACTURING 49
8.5.1 NEED FOR REDUCED HARDWARE AND OPERATIONAL COSTS TO BOOST THE ADOPTION OF VIRTUAL PRIVATE SERVER IN THE MANUFACTURING VERTICAL 49
8.6 RETAIL 50
8.6.1 GROWING NEED FOR ENHANCED STORAGE, BACKUP, SECURITY, COMPUTING, AND DISASTER RECOVERY TO BOOST THE ADOPTION OF VIRTUAL PRIVATE SERVER IN THE RETAIL VERTICAL 50
8.7 HEALTHCARE 51
8.7.1 GROWING DEMAND FOR IMPROVED COLLABORATION AMONG HEALTHCARE SOLUTION PROVIDERS, CLINICIANS, AND PATIENTS TO DRIVE THE GROWTH OF VIRTUAL PRIVATE SERVER MARKET IN THE HEALTHCARE VERTICAL 51
8.8 OTHERS 52

9 VIRTUAL PRIVATE SERVER MARKET, BY REGION 53
9.1 INTRODUCTION 54
9.2 NORTH AMERICA 55
9.2.1 UNITED STATES 57
9.2.1.1 Growing popularity of cost-effective VPS to fuel the growth of the VPS market in the US 57
9.2.2 CANADA 57
9.2.2.1 Organizations’ need to gain full control over their servers in a shared environment fueling the adoption of VPS in Canada 57
9.3 EUROPE 58
9.3.1 UNITED KINGDOM 60
9.3.1.1 Need for data protection and enhanced performance capabilities to drive the growth of VPS market in the UK 60
9.3.2 GERMANY 60
9.3.2.1 GDPR requirements compelling German organizations to shift from shared hosting to VPS 60
9.3.3 REST OF EUROPE 60
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9.4 ASIA PACIFIC 61
9.4.1 CHINA 63
9.4.1.1 China to increasingly use VPS to manage frequently changing system requirements effectively 63
9.4.2 INDIA 63
9.4.2.1 Increasing need to gain more control over the server driving the adoption of VPS in India 63
9.4.3 AUSTRALIA AND NEW ZEALAND 64
9.4.3.1 Organization’s strategic shift from shared hosting to VPS driving the growth of VPS market in ANZ 64
9.4.4 REST OF ASIA PACIFIC 64
9.5 MIDDLE EAST AND AFRICA 64
9.5.1 MIDDLE EAST 66
9.5.1.1 Cost-effectiveness of VPS to drive the growth of VPS market in the Middle East 66
9.5.2 AFRICA 66
9.5.2.1 Increased IT infrastructure investments in South Africa to fuel the growth of VPS market in the region 66
9.6 LATIN AMERICA 67
9.6.1 BRAZIL 69
9.6.1.1 Growing need for more control over server to drive the growth of VPS market in Latin America 69
9.6.2 MEXICO 69
9.6.2.1 Organization’s strategic shift from shared servers to VPS fueling the growth of VPS market in Mexico 69
9.6.3 REST OF LATIN AMERICA 69

10 COMPETITIVE LANDSCAPE 70
10.1 INTRODUCTION 70
10.2 COMPETITIVE LEADERSHIP MAPPING 70
10.2.1 TERMINOLOGY/NOMENCLATURE 70
10.2.1.1 Visionary leaders 70
10.2.1.2 Innovators 70
10.2.1.3 Dynamic differentiators 71
10.2.1.4 Emerging companies 71
10.2.2 STRENGTH OF PRODUCT PORTFOLIO 72
10.2.3 BUSINESS STRATEGY EXCELLENCE 73
10.3 COMPETITIVE SCENARIO 75
10.3.1 BUSINESS EXPANSIONS 75
10.3.2 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS 75
10.3.3 MERGERS AND ACQUISITIONS 76
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11 COMPANY PROFILES 77
11.1 INTRODUCTION 77
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View)*
11.2 AMAZON WEB SERVICES 78
11.3 GODADDY 80
11.4 RACKSPACE 82
11.5 LIQUID WEB 84
11.6 DIGITALOCEAN 86
11.7 OVH GROUP 87
11.8 DREAMHOST 88
11.9 ENDURANCE INTERNATIONAL GROUP 89
11.10 UNITED INTERNET AG 90
11.11 A2 HOSTING 91
11.12 INMOTION HOSTING 92
11.13 PLESK INTERNATIONAL 92
11.14 TEKTONIC 93
11.15 VULTR HOLDINGS CORPORATION 93
11.16 LINODE 93
*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
12 APPENDIX 94
12.1 DISCUSSION GUIDE 94
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 96
12.3 AVAILABLE CUSTOMIZATIONS 98
12.4 RELATED REPORTS 98
12.5 AUTHOR DETAILS 99



List of Figures



FIGURE 1 VIRTUAL PRIVATE SERVER MARKET: RESEARCH DESIGN 16
FIGURE 2 VIRTUAL PRIVATE SERVER MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 20
FIGURE 3 FACTOR ANALYSIS 21
FIGURE 4 VIRTUAL PRIVATE SERVER MARKET TO WITNESS SIGNIFICANT GROWTH IN THE GLOBAL MARKET DURING THE FORECAST PERIOD 24
FIGURE 5 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2018 25
FIGURE 6 FASTEST-GROWING SEGMENTS OF THE VIRTUAL PRIVATE SERVER MARKET 26
FIGURE 7 COST-EFFECTIVENESS AND SCALABILITY TO DRIVE THE DEMAND FOR VIRTUAL PRIVATE SERVER 27
FIGURE 8 IT AND TELECOMMUNICATION VERTICAL, AND NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARES IN 2018 28
FIGURE 9 LINUX OPERATING SYSTEM TO HAVE A HIGHER MARKET SHARE IN 2018 28
FIGURE 10 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2018 29
FIGURE 11 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 29
FIGURE 12 RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 13 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN THE NEXT
5 YEARS 30
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: VIRTUAL PRIVATE SERVER MARKET 31
FIGURE 15 VIRTUAL PRIVATE SERVER ARCHITECTURE 35
FIGURE 16 LINUX OPERATING SYSTEM SEGMENT TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 37
FIGURE 17 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 41
FIGURE 18 RETAIL VERTICAL TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 45
FIGURE 19 ASIA PACIFIC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 54
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 55
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 61
FIGURE 22 VIRTUAL PRIVATE SERVER MARKET COMPETITIVE LEADERSHIP MAPPING, 2018 71
FIGURE 23 ANALYSIS OF PRODUCT PORTFOLIO FOR MAJOR PLAYERS IN THE VIRTUAL PRIVATE SERVER MARKET 72
FIGURE 24 BUSINESS STRATEGIES ADOPTED BY MAJOR PLAYERS IN THE VIRTUAL PRIVATE SERVER MARKET 73
FIGURE 25 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE VIRTUAL PRIVATE SERVER MARKET FOR 2016–2018 74
FIGURE 26 AMAZON WEB SERVICES: COMPANY SNAPSHOT 78
FIGURE 27 SWOT ANALYSIS: AMAZON WEB SERVICES 79
FIGURE 28 GODADDY: COMPANY SNAPSHOT 80
FIGURE 29 SWOT ANALYSIS: GODADDY 81
FIGURE 30 SWOT ANALYSIS: RACKSPACE 83
FIGURE 31 SWOT ANALYSIS: LIQUID WEB 85

 

List of Tables



TABLE 1 VIRTUAL PRIVATE SERVER MARKET SIZE AND GROWTH 2016–2023 (USD MILLION, Y-O-Y %) 23
TABLE 2 VIRTUAL PRIVATE SERVER MARKET SIZE, BY OPERATING SYSTEM 2016–2023 (USD MILLION ) 37
TABLE 3 WINDOWS: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION ) 38
TABLE 4 LINUX: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION ) 39
TABLE 5 VIRTUAL PRIVATE SERVER MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION ) 41
TABLE 6 SMALL AND MEDIUM-SIZED ENTERPRISES: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION, 2016–2023 (USD MILLION ) 42
TABLE 7 LARGE ENTERPRISES: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION, 2016–2023 (USD MILLION ) 43
TABLE 8 VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION ) 45
TABLE 9 BANKING, FINANCIAL SERVICES, AND INSURANCE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION, 2016–2023 (USD MILLION ) 46
TABLE 10 GOVERNMENT AND DEFENSE: VIRTUAL PRIVATE SERVER MARKET SIZE BY REGION, 2016–2023 (USD MILLION ) 47
TABLE 11 IT AND TELECOMMUNICATION: VIRTUAL PRIVATE SERVER MARKET SIZE BY REGION, 2016–2023 (USD MILLION ) 48
TABLE 12 MANUFACTURING: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION ) 49
TABLE 13 RETAIL: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 50
TABLE 14 HEALTHCARE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION ) 51
TABLE 15 OTHERS: VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 52
TABLE 16 VIRTUAL PRIVATE SERVER MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 54
TABLE 17 NORTH AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY OPERATING SYSTEM, 2016–2023 (USD MILLION) 56
TABLE 18 NORTH AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 56
TABLE 19 NORTH AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 56
TABLE 20 NORTH AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 57
TABLE 21 EUROPE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY OPERATING SYSTEM 2016–2023 (USD MILLION) 58
TABLE 22 EUROPE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 58
TABLE 23 EUROPE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 59
TABLE 24 EUROPE: VIRTUAL PRIVATE SERVER MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 59
TABLE 25 ASIA PACIFIC: VIRTUAL PRIVATE SERVER MARKET SIZE, BY OPERATING SYSTEM, 2016–2023 (USD MILLION) 62
TABLE 26 ASIA PACIFIC: VIRTUAL PRIVATE SERVER MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 62
TABLE 27 ASIA PACIFIC: VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 62
TABLE 28 ASIA PACIFIC: VIRTUAL PRIVATE SERVER MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 63
TABLE 29 MIDDLE EAST AND AFRICA: VIRTUAL PRIVATE SERVER MARKET SIZE BY OPERATING SYSTEM, 2016–2023 (USD MILLION) 64
TABLE 30 MIDDLE EAST AND AFRICA: VIRTUAL PRIVATE SERVER MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 65
TABLE 31 MIDDLE EAST AND AFRICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 65
TABLE 32 MIDDLE EAST AND AFRICA: VIRTUAL PRIVATE SERVER MARKET SIZE BY SUBREGION, 2016–2023 (USD MILLION) 66
TABLE 33 LATIN AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY OPERATING SYSTEM, 2016–2023 (USD MILLION) 67
TABLE 34 LATIN AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 67
TABLE 35 LATIN AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 68
TABLE 36 LATIN AMERICA: VIRTUAL PRIVATE SERVER MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 68
TABLE 37 MARKET SHARE ANALYSIS/RANKING OF KEY PLAYERS, 2018 73
TABLE 38 BUSINESS EXPANSIONS, 2017–2018 75
TABLE 39 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, 2016–2018 75
TABLE 40 MERGERS AND ACQUISITIONS, 2016–2018 76