Table of Content

Organic Packaged Food in South Africa
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

ORGANIC PACKAGED FOOD IN SOUTH AFRICA
KEY DATA FINDINGS
2020 IMPACT
Organic remains niche despite widening availability
Organic baby food categories see moderate growth as parents increasingly seek healthier and safer food for their children
Strong growth for organic rice and organic pasta in line with home cooking trend
RECOVERY AND OPPORTUNITIES
Expense of organic packaged food to remain deterrent for many consumers
Health and wellness promotion set to focus on fortified over organic, leading to reduced awareness and appeal
Category expected to remain nice despite possible uptake from higher-income consumers
CATEGORY DATA
Table 1 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 5 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
HEALTH AND WELLNESS IN SOUTH AFRICA
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources